Denise Keyes is the founder of Georgetowns Center for Social Impact Communication (CSIC) and its executive director. In this role, she developed and taught the first signature cause consulting class in 2007, which served as the catalyst for the launch of the Center the following year. Denise pioneered the Center’s approach to applied research by forging numerous industry partnerships, and securing funding from corporations and foundations. During this time, she also served as the Senior Associate Dean of Georgetown Universitys Division of Professional Communications and founded four masters programs, and as well as CSIC over more than a decade. She currently divides her time at Georgetown between CSIC, and the Institute for Transformational Leadership as their executive director.
Denises own experience in creating positive, integrated social impact through strategic partnerships and marketing communications spans sectors, including corporate brands and government agencies, innovative nonprofits and large foundations. She has designed signature cause marketing programs for Fortune 100 companies, developed award-winning social marketing campaigns, and designed corporate partnerships while serving in senior management roles at industry-leading agencies, including Cone and Fleishman-Hillard.
She began her career in advertising, working in New York and London at firms such as Ogilvy and Mather on global consumer brands, including the first cause-marketing partnerships for both American Express and MasterCard.
In addition to her work at Georgetown, Denise is a strategy consultant, leadership coach, and design thinking facilitator at Heathideas.co. Her clients include creative firms, corporations, foundations, and causes. She is a Gallup Certified StrengthsFinders Coach, and is a trained meditation teacher from the Mindfulness Center.