The internet in 2020 will account for more than half of both U.S. and worldwide ad spending.
Ad Age, Marketing Fact Pack 2020.
| Weeks 1–3 | 4Ps of Digital Marketing: Process, People, Platform & Performance |
| Weeks 4–5 | Applied Marketing Analytics & Reporting |
| Weeks 6–7 | CRM & Database Marketing |
| Weeks 8–10 | Multi-channel Marketing in the Digital Environment |
| Weeks 11–12 | Capstone |