The internet in 2020 will account for more than half of both U.S. and worldwide ad spending.
Ad Age, Marketing Fact Pack 2020.
|Weeks 1–3||4Ps of Digital Marketing: Process, People, Platform & Performance|
|Weeks 4–5||Applied Marketing Analytics & Reporting|
|Weeks 6–7||CRM & Database Marketing|
|Weeks 8–10||Multi-channel Marketing in the Digital Environment|