The internet in 2020 will account for more than half of both U.S. and worldwide ad spending.

Ad Age, Marketing Fact Pack 2020

Weeks 1–3 4Ps of Digital Marketing: Process, People, Platform & Performance
Weeks 4–5 Applied Marketing Analytics & Reporting
Weeks 6–7 CRM & Database Marketing
Weeks 8–10 Multi-channel Marketing in the Digital Environment
Weeks 11–12 Capstone