Sarah Lackritz

Sarah is a digital brand strategist who specializes in building and enhancing brand and corporate reputations in the digital space.

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She consults with clients ranging from start-ups to Fortune 100 companies on how best to establish and enhance their digital marketing and communications strategies. She received her MBA with a marketing focus from Georgetown University's McDonough School of Business. Sarah joined Burson from Goruck, a military-inspired gear manufacturing, menswear retail, and outdoor adventure events company where she served as Chief Marketing Officer. In that role, she was responsible for leading and implementing the company's full marketing strategy including budget allocation. Additionally, she developed the online presence for the company through designing and launching its e-commerce website, creating and serving as editorial director for all social channels including the blog, producing multimedia content, identifying key advertising and social commerce opportunities, and engaging with key digital influencers. Before joining Goruck, Sarah researched and developed a new suite of digital advertising solutions at the Washington Post. Her proposal to the executive leadership team at Washington Post Media integrated traditional and digital marketing solutions to broaden the company's offering to clients while driving increased advertising profits. Prior to business school, Sarah advised clients on investor relations, as well as financial and corporate communications while at Brunswick Group. She consulted on several mergers and acquisitions, including InBev’s acquisition of Anheuser-Busch, Delta’s merger with Northwest, and Caremark’s acquisition of CVS. While at Brunswick, Sarah developed microsites and social media presences for clients to better communicate the value of transactions to various stakeholders including investors, analysts, and customers. Additionally, she worked with PepsiCo to establish its award-winning sustainability program, Performance with Purpose.