Edelman has conducted an annual trust and credibility survey, called The Edelman Trust Barometer since 2001. What began as a survey of 1,300 people in five countries has grown into a measurement of trust across the world. The 2017 Trust Barometer report reveals that trust is in crisis around the world. The general population’s trust in all four key institutions—business, government, NGOs, and media—has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
CNN contributor Salena Zito and CEO Richard Edelman discuss the survey’s key findings.