“Malls are still relevant,” says business consultant Matthew B. Winn. And so is retail in general. But in today’s highly competitive world of online and in-store shopping—some 8,000 stores have closed nationwide this year—only the innovative will survive. Here Winn talks with Glenn Williamson, Faculty Director of Georgetown University’s graduate program in Real Estate, about how brick-and-mortar stores are reinventing themselves to keep in the retail game. And one way they’re doing that, Winn said, is by “creating a more retail experience” that emphasized food, drink, and entertainment in addition to shopping.
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