Keep your message clear, concise, direct, and short. That’s good advice for anyone in public affairs, but it’s more challenging when the organization you’re working for has a $2.4 trillion budget and locations in more than 150 countries. We’re talking, of course, about the U. S. Department of Defense, but Dana White says her message applies equally well to multinationals. Here, White, Assistant Secretary of Defense for Public Affairs, talks with Cylor Spaulding, Faculty Director of Georgetown’s graduate program in Public Relations & Corporate Communications about how she tells the 99 percent of Americans who aren’t in uniform about the extraordinary contributions of the 1 percent who are.
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