In Focus | Project vs. Product Management

Project management is plan-driven; product management is user-driven, says Kelly O’Connor, a product manager at the U.S. Digital Service. Both are important, but at a time when consumer needs and product specifications change rapidly, we need more people trained in the user-driven discipline. “You aren’t delivering great products without leaving your desk and going to talk to users and employing some type of user-centered design tools and methods,” says O’Connor, an instructor in Georgetown’s new Certificate in Product Management program. Here, she talks with Dominic Lepore, founder of Terrapin Consulting and an instructor in Georgetown’s graduate project management program, about what customers expect in this dynamic new environment.