Product, project, and business managers
Certificate in Product Management
Georgetown's Certificate in Product Management prepares you to build and deliver successful digital products. Our cross-disciplinary program combines a foundation of best practices that span product management, design, and engineering. You'll develop the skills and strategies to ship successful end products and add value to any organization. Throughout the program, you’ll also have opportunities to gain hands-on practice, including creating and delivering a product with a team of classmates.
In the classroom, you'll learn from a faculty of leading practitioners, who incorporate real-world examples, modern tools, and industry expertise into their lessons. By the end of the program, you will understand how to create a culture that empowers product teams to address user needs and root-cause problems, deliver value quickly with minimum viable products (MVPs), and develop iteratively based on user feedback and data. You’ll leave the program as a more effective, strategic, and confident product manager who understands the modern methods and tools required to deliver high-quality products to your users.
Ideal for: Product, project, and business managersIdeal for
Duration: 6 weeksDuration
Semester of Entry: Fall, spring, summerSemester of Entry
Fall, spring, summer
This section has testimonials from current students and alumni.
While project management focuses on managing to a plan, delivering something on-time, and on-budget, product management focuses on delivering the right thing to users based on understanding their real needs. So it doesn't really matter if you deliver on-time and on-budget, if it's the wrong thing.”Kelly O’Connor, Faculty Product Management
Upon successful completion of the certificate, you’ll be able to:
- Differentiate between project management and product management methods
- Apply concepts of Human Centered Design (HCD), Agile, Kanban, and DevOps to deliver digital products
- Define minimum viable product (MVP)
- Lead digital product teams to conduct discovery sprints and user research
- Oversee development of rapid prototypes
- Enable continuous deployment and integration
- Measure and report product outcomes