Current & aspiring social impact professionals
Certificate in Social Impact Storytelling
History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways that other forms of communication cannot.
Georgetown University’s Certificate in Social Impact Storytelling teaches changemakers of all types, especially current and aspiring marketers, communicators, fundraisers, and journalists, how to harness the power of effective storytelling for the strategic benefit of an organization and society as a whole. With a curriculum developed from Georgetown University’s renowned Center for Social Impact Communication, the program provides you with opportunities to learn from applied research, engage with expert faculty and industry thought leaders, and develop your personal skills as a storyteller.
Ideal for: Current & aspiring social impact professionalsIdeal for
Duration: 3 monthsDuration
Format: Flex LearningFormat
Semester of Entry: Fall & summerSemester of Entry
Fall & summer
Schedule: Online coursesSchedule
This section has testimonials from current students and alumni.
This program helped cement for me not just the ‘why’ but the ‘how’ of social change storytelling. More than ever, I feel equipped to find, build and share the stories that will serve communities and advance the work of my organization.”Krista A. Jahnke Social Impact Storytelling
In a culture where it’s aspirational to be seen as a ‘thought leader,’ the Certificate in Social Impact Storytelling reminds us that the most powerful way to convey our organizations’ impact isn’t for us to speak into the mic, it’s to hand the mic to the community itself.”Lindsey Poole Social Impact Storytelling
Participating in Georgetown’s Social Impact Storytelling program provided me with a means of thinking about my research and my work in a more strategic and effective manner. Specific techniques we studied have allowed me to better connect with my audience and to begin building a cultural shift toward storytelling within our organization.”Leslie Klingner Social Impact Storytelling
By bringing to life applied research from Georgetown University, the Certificate in Social Impact Storytelling equips changemakers around the world with the skills needed to strategically use storytelling as a force for good in society, now and into the future.”John Trybus, Faculty Social Impact Storytelling
Upon successful completion of the certificate, you’ll be able to:
- Explain how stories throughout history have acted as a tool for influence and express how to harness that power today
- Use the research-proven building blocks of effective stories to drive emotional connections with target audiences
- Develop a strategic plan for using storytelling within your social impact work
- Create a portfolio of stories for personal and professional use
- Assess how future trends in social impact storytelling could apply to your own work
- Create personal action steps to maximize your role as a story changemaker