Many businesses were hit hard by COVID-19, and Proctor & Gamble was no exception. But while places like bars and restaurants were forced to deal with a sudden loss of customers, the global housewares company had a different challenge: How to keep serving the public with efficiency and integrity when demand for its household cleaning products were suddenly soaring. Here, Alex Betancourt Buzás, the company’s Vice President for Brand Operations, Communications, and Capabilities for Latin America, talks with Veronica Villanueva and Angelica Rodriguez, students in the Master’s in Integrated Marketing Communications program, about marketing, branding, and serving the public during a pandemic. “We don’t know how it’s going to end,” he said, “but we’re committed to being a part of the solution.”
SCS continues to monitor the COVID-19 situation and respond in support of the University community. Currently, all summer term courses will continue through distance instruction.
In terms of the Fall 2021 semester, the School of Continuing Studies will resume regular operations effective August 16 at the 640 Massachusetts Avenue building, unless otherwise noted for specific programs.