What Is: Public Relations

If you think public relations is what people turn to when there’s a crisis, you’re only half right. When individuals, companies, institutions, or governments get into trouble, they look to PR professionals for help. But, as Carol Blymire, Faculty Director of the Master’s in Public Relations & Corporate Communications program, explains, the best practitioners go far beyond crisis management: Using data, observation, and ingenuity, they build meaningful relationships between organizations and their audiences—well before a crisis occurs. And it’s not just about averting crises. At Georgetown, students learn from industry professionals about how to reach “the right people, with the right message, by the right messenger, in the right format, and at the right time.”

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