Course Schedule for Summer 2017


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MPSM-500-101

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: Degree core requirement. Minimum grade needed to pass is a "B". This course meets online.

  • Course #: MPSM-500-101
  • CRN: 15461
  • Format: Online
  • Instructor: Briggs, J.
  • Dates: May 22 – Jul 15, 2017

MPSM-500-102

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: Degree core requirement. Minimum grade needed to pass is a "B". This course meets online.

  • Course #: MPSM-500-102
  • CRN: 15462
  • Format: Online
  • Instructor: Pete Bockelman
  • Dates: May 22 – Jul 15, 2017

MPSM-500-40

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: Core course, required for SIM students. A grade of "B" or higher is needed to pass this course.

  • Course #: MPSM-500-40
  • CRN: 12713
  • Format: On-campus
  • Instructors: Pete Bockelman , Briggs, J.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-500-41

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: Core course, required for SIM students. A grade of "B" or higher is needed to pass this course.

  • Course #: MPSM-500-41
  • CRN: 13240
  • Format: On-campus
  • Instructors: Scully, K. , Dave Tyahla
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-845-101

Brazil Global Sporting Immersion

Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.

Note: This course meets online.

  • Course #: MPSM-845-101
  • CRN: 15932
  • Format: Online
  • Instructor: Conway, M.
  • Dates: May 22 – Jul 15, 2017

MPSM-845-102

Brazil Global Sporting Immersion

Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.

Note: This course meets online.

  • Course #: MPSM-845-102
  • CRN: 15933
  • Format: Online
  • Instructor: Bishop, N.
  • Dates: May 22 – Jul 15, 2017

MPSM-800-40

Internship I

The MPSM 800 (Internship I) program is designed to help you get the most out of your internship in order to prepare you for your career after SIM. The assignments in this course will combine the real world experience gained at the organization at which you are interning with academically guided discussions in a classroom workshop setting. These two strategies - classroom/theoretical training and professional/practical experience - complement each other and together will ground you in the reality of daily life in the sports industry, while at the same time enable an increased understanding of professional culture. The internship placement, therefore, should be viewed as a component of a larger, integrated academic experience preparing you for a successful entry into the sports industry immediately upon graduation.

Note: Extensive documented academic activity and experiential learning outside of class (min 20 hrs per week) is required. This course will meet on select Mondays: 6/5, 6/19. 7/17, 7/31


MPSM-800-41   Canceled

Internship I

The MPSM 800 (Internship I) program is designed to help you get the most out of your internship in order to prepare you for your career after SIM. The assignments in this course will combine the real world experience gained at the organization at which you are interning with academically guided discussions in a classroom workshop setting. These two strategies - classroom/theoretical training and professional/practical experience - complement each other and together will ground you in the reality of daily life in the sports industry, while at the same time enable an increased understanding of professional culture. The internship placement, therefore, should be viewed as a component of a larger, integrated academic experience preparing you for a successful entry into the sports industry immediately upon graduation.

Note: This course will meet on select Mondays: 6/6, 7/11, 8/8. Extensive documented activity and experiential learning outside of class (min 20 hrs week) is required.

  • Course #: MPSM-800-41
  • CRN: 13915
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-810-40   Canceled

Internship II

The MPSM 810 (Internship II) course is an extension from your work and assignments in MPSM 800 (Internship I). As you get closer to graduation from SIM, this course is intended to guide you to seamlessly obtain a full-time job upon graduation by giving you the tools to be successful at the entry level. This course also will help you get the most out of your internship, combining the real world experience gained at the organization at which you are interning with academically guided discussions in a classroom workshop setting. These two strategies - classroom/theoretical training and professional/practical experience - complement each other and together will ground you in the reality of daily life in the sports industry, while at the same time enable an increased understanding of professional culture. The internship placement, therefore, should be viewed as a component of a larger, integrated academic experience.

Note: Extensive documented academic activity and experiential learning outside of class (min 20 hours per week) is required.

  • Course #: MPSM-810-40
  • CRN: 11599
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-830-40

Internship Lab

Practical learning opportunities will also take place outside the classroom. The SIM program will contact organizations of interest with individual students to successfully undertake, implement, and complete a timely industry-specific internship under the supervision of an internship advisor. These organizations encompass the professional, amateur, corporate/agency, municipal, and non-profit sectors of the sports industry.

Note: Extensive, documented academic activity and experiential learning outside of the class minimum of 20 hours per week is required. The course is only pass/fail and not eligible for an "Incomplete". Failing this course has academic ramifications. This course has no meetings.

  • Course #: MPSM-830-40
  • CRN: 13457
  • Format: On-campus
  • Instructor: Leahey, K.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-820-140

Internship Practicum - Online

The MPSM 820 Internship program is designed to help you get the most out of your internship in order to prepare you for your career after SIM. The assignments in this course will combine the real world experience gained at the organization at which you are interning with academically guided discussions. These two strategies - classroom/theoretical training and professional/practical experience - complement each other and together will ground you in the reality of daily life in the sports industry, while at the same time enable an increased understanding of professional culture. The internship placement, therefore, should be viewed as a component of a larger, integrated academic experience preparing you for a successful entry into the sports industry immediately upon graduation.

Note: Extensive documented academic actvity or experiential learning outside of class (min. 20 hours per week) required. Meets online.


MPSM-900-101

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets online. Degree core requirement. Minimum grade required to pass is a "B".

  • Course #: MPSM-900-101
  • CRN: 15934
  • Format: Online
  • Instructor: Lorenzen, M.
  • Dates: May 22 – Aug 20, 2017

MPSM-900-102

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets online. Degree core requirement. Minimum grade required to pass is a "B".

  • Course #: MPSM-900-102
  • CRN: 15935
  • Format: Online
  • Instructor: Farina, L.
  • Dates: May 22 – Aug 20, 2017

MPSM-900-103   Canceled

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets online. Degree core requirement. Minimum grade required to pass is a "B".

  • Course #: MPSM-900-103
  • CRN: 15936
  • Format: Online
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017

MPSM-900-40

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: Core course, required for SIM students. Extensive, documented academic activity and experiential learning outside of the classroom (4-6 hours per week min) is also required. A grade of "B" or higher is needed to pass this course.


MPSM-900-41

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: Core course, required for SIM students. Extensive, documented academic activity and experiential learning outside of the classroom (4-6 hrs per week minimum) is also required. A grade of "B" or higher is needed to pass this course.


MPSM-900-42

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: Core course required for SIM students. Extensive, documented academic activity and experiential learning outside of the classroom (4-6 hours per week min) is required. A grade of "B" or higher is needed to pass this course. Class will meet 5/23, 6/13 6/27, 7/18, 8/1.


MPSM-900-43   Canceled

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: Extensive, documented academic activity and experiential learning outside of classroom (4-6 hour per week min is required. A grade of "B" or higher is needed to pass course. This course meets on the following dates: 5/22, 6/12, 6/26, 7/10. 7/24, 8/7.

  • Course #: MPSM-900-43
  • CRN: 13917
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-900-999

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

  • Course #: MPSM-900-999
  • CRN: 16314
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-520-201

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets online.

  • Course #: MPSM-520-201
  • CRN: 15572
  • Format: Online
  • Instructor: Brown, T.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-520-202

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets online.

  • Course #: MPSM-520-202
  • CRN: 15571
  • Format: Online
  • Instructor: Lee, K.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-520-40

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: Additional 90 minute distance learning component required.

  • Course #: MPSM-520-40
  • CRN: 12104
  • Format: On-campus
  • Instructors: Brown, T. , Dave Tyahla
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-520-41

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: Additional 90 minute distance learning component required.

  • Course #: MPSM-520-41
  • CRN: 13242
  • Format: On-campus
  • Instructors: Holland, J. , Murphy, R.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-841-40

Special Topic: Citi Open/Lagardere

Note: Externship course.


MPSM-700-101

Sports Business and Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets online.

  • Course #: MPSM-700-101
  • CRN: 15467
  • Format: Online
  • Instructor: Scott Burrell
  • Dates: May 22 – Jul 15, 2017

MPSM-700-102

Sports Business and Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets online.

  • Course #: MPSM-700-102
  • CRN: 15468
  • Format: Online
  • Instructor: Grierson, A.
  • Dates: May 22 – Jul 15, 2017

MPSM-842-40

Sports Entrep. in Globl Mktplc

The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of how to think and act entrepreneurially in the sports industry. We will focus on top-line processes for ideating a start-up and applying entrepreneurial methodologies within a larger organization. Through a combination of readings, case studies, guest speakers, discussion, and hands-on participation, students will come away with an improved understanding of entrepreneurship and the foundation to apply it in a variety of professional contexts. Throughout the course, students -- working alone or in teams -- will build out a start-up idea. It can be an actual business they want to pursue, but that is not a requirement, as long as they approach their theoretical business as if they were going to start it. At the end of the course, students will pitch their entrepreneurial idea to a jury of industry experts.

Note: Additional 90 min. distance learning component required.

  • Course #: MPSM-842-40
  • CRN: 13974
  • Format: On-campus
  • Instructors: Eyl, D. , Sclafani, S.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-710-101

Sports Law, Contracts, and Negotiation

This course provides an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues that are identified, analyzed and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency and the application of ethics as a method in the decision-making and problem-solving process.

Note: This course meets online.

  • Course #: MPSM-710-101
  • CRN: 15928
  • Format: Online
  • Instructor: Hunter, H.
  • Dates: May 22 – Jul 15, 2017

MPSM-710-102

Sports Law, Contracts, and Negotiation

This course provides an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues that are identified, analyzed and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency and the application of ethics as a method in the decision-making and problem-solving process.

Note: This course meets online.

  • Course #: MPSM-710-102
  • CRN: 15929
  • Format: Online
  • Instructor: Malone, P.
  • Dates: May 22 – Jul 15, 2017

MPSM-510-201

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets online.

  • Course #: MPSM-510-201
  • CRN: 15463
  • Format: Online
  • Instructor: Walls, J.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-510-202

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets online.

  • Course #: MPSM-510-202
  • CRN: 15464
  • Format: Online
  • Instructor: Kirschner, P.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-510-40

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

  • Course #: MPSM-510-40
  • CRN: 12714
  • Format: On-campus
  • Instructors: Conway, M. , Miller, B.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPSM-510-41

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.


MPSM-720-201

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets online.

  • Course #: MPSM-720-201
  • CRN: 15930
  • Format: Online
  • Instructor: Poppe, J.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-720-202

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets online.

  • Course #: MPSM-720-202
  • CRN: 15931
  • Format: Online
  • Instructor: Harrington, A.
  • Dates: Jun 26 – Aug 19, 2017

MPSM-620-201

Sales Promotion, Licensing and Sponsorship Development in Sports

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

Note: This course meets online.

  • Course #: MPSM-620-201
  • CRN: 15465
  • Format: Online
  • Instructor: Williams, Y.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-620-202

Sales Promotion, Licensing and Sponsorship Development in Sports

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

Note: This course meets online.

  • Course #: MPSM-620-202
  • CRN: 15466
  • Format: Online
  • Instructor: Devine, K.
  • Dates: Jun 26 – Aug 17, 2017

MPSM-600-101

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets online.

  • Course #: MPSM-600-101
  • CRN: 15573
  • Format: Online
  • Instructor: Tucker, A.
  • Dates: May 22 – Jul 15, 2017

MPSM-600-102

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets online.

  • Course #: MPSM-600-102
  • CRN: 15570
  • Format: Online
  • Instructor: Kerr, A.
  • Dates: May 22 – Jul 15, 2017