Course Schedule for Spring 2020


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MPSM-500-01

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

  • Course #: MPSM-500-01
  • CRN: 28393
  • Format: On-campus
  • Instructors: Pete Bockelman , Briggs, J.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-500-101

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: Degree core requirement. Minimum grade needed to pass is a "B". This course meets online.

  • Course #: MPSM-500-101
  • CRN: 30375
  • Format: Online
  • Instructor: Bishop, N.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-500-102

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: Degree core requirement. Minimum grade needed to pass is a "B". This course meets online.

  • Course #: MPSM-500-102
  • CRN: 30376
  • Format: Online
  • Instructor: Brown, T.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-845-01

Brazil Global Sporting Immersion

Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.

  • Course #: MPSM-845-01
  • CRN: 33850
  • Format: On-campus
  • Instructors: Conway, M. , Lynn, J.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-845-101

Brazil Global Sporting Immersion

Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.

Note: This course meets online.

  • Course #: MPSM-845-101
  • CRN: 32339
  • Format: Online
  • Instructor: Conway, M.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-880-01

Global Immersion

A business and cultural mega-center that's home to tens of millions of people, Tokyo is also the crossroads where the Japanese interact with citizens from all over the world. Hospitality remains a key part of Japanese culture today and certainly applies to the meetings and events industry. In 2020, Tokyo will host the summer Olympics making it prime opportunity to study. We will explore the various cultural elements of doing business in Japan (and particularly focus on management, communications and hospitality) as a part of the readings and discussion in the live classes but also as a part of the client challenge.

Note: This course will meet January 15, January 22, January 29, February 12, February 19, February 26, March 4, and March 25. This course requires travel to Tokyo, Japan March 08 through March 13. The course fee is $2,335.00 plus the additional $60 international travel insurance fee. These fees do NOT cover the cost of tuition or flights. Department approval is needed to register for this course.

  • Course #: MPSM-880-01
  • CRN: 39275
  • Format: On-campus
  • Instructor: Tucker, A.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-800-101

Internship I

The MPSM 800 (Internship I) program is designed to help you get the most out of your internship in order to prepare you for your career after SIM. The assignments in this course will combine the real world experience gained at the organization at which you are interning with academically guided discussions in a classroom workshop setting. These two strategies - classroom/theoretical training and professional/practical experience - complement each other and together will ground you in the reality of daily life in the sports industry, while at the same time enable an increased understanding of professional culture. The internship placement, therefore, should be viewed as a component of a larger, integrated academic experience preparing you for a successful entry into the sports industry immediately upon graduation.

Note: This course requires department approval for an internship of 20+ hours a week in an office setting.


MPSM-810-101

Internship II

The MPSM 810 (Internship II) course is an extension from your work and assignments in MPSM 800 (Internship I). As you get closer to graduation from SIM, this course is intended to guide you to seamlessly obtain a full-time job upon graduation by giving you the tools to be successful at the entry level. This course also will help you get the most out of your internship, combining the real world experience gained at the organization at which you are interning with academically guided discussions in a classroom workshop setting. These two strategies - classroom/theoretical training and professional/practical experience - complement each other and together will ground you in the reality of daily life in the sports industry, while at the same time enable an increased understanding of professional culture. The internship placement, therefore, should be viewed as a component of a larger, integrated academic experience.

Note: This course requires department approval for an internship of 20+ hours a week in an office setting.


MPSM-830-01

Internship Lab

Practical learning opportunities will also take place outside the classroom. The SIM program will contact organizations of interest with individual students to successfully undertake, implement, and complete a timely industry-specific internship under the supervision of an internship advisor. These organizations encompass the professional, amateur, corporate/agency, municipal, and non-profit sectors of the sports industry.

Note: Registration in the class requires department approval. Pass/Fail: Extensive documented academic activity and distance learning outside of class is required. Student needs SIM office approval for registration.This course does not meet. Needs Department Approval.

  • Course #: MPSM-830-01
  • CRN: 22491
  • Format: On-campus
  • Instructor: Leahey, K.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-900-01

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course will meet for the first time on Wednesday, January 8, 2020. The complete list of Capstone meeting dates are: January 27, February 10, February 24, March 16, March 30, April 20, and April 27.


MPSM-900-02

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course will meet for the first time on Wednesday, January 8, 2020. The complete list of Capstone meeting dates are: January 27, February 10, February 24, March 16, March 30, April 20, and April 27.


MPSM-900-04   Canceled

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course will meet for the first time on Wednesday, January 8, 2020.

  • Course #: MPSM-900-04
  • CRN: 18732
  • Format: On-campus
  • Instructor: TBD
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-900-101

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets online. Degree core requirement. Minimum grade required to pass is a "B".

  • Course #: MPSM-900-101
  • CRN: 32341
  • Format: Online
  • Instructor: Lorenzen, M.
  • Dates: Jan 08 – May 09, 2020

MPSM-900-102

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets online. Degree core requirement. Minimum grade required to pass is a "B".

  • Course #: MPSM-900-102
  • CRN: 32342
  • Format: Online
  • Instructor: Frederick, B.
  • Dates: Jan 08 – May 09, 2020

MPSM-900-103

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets online.

  • Course #: MPSM-900-103
  • CRN: 37944
  • Format: Online
  • Instructor: Bishop, N.
  • Dates: Jan 08 – May 09, 2020

MPSM-520-01

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

  • Course #: MPSM-520-01
  • CRN: 16404
  • Format: On-campus
  • Instructors: Brown, T. , Dave Tyahla
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-520-02

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

  • Course #: MPSM-520-02
  • CRN: 16405
  • Format: On-campus
  • Instructors: Davis, M. , Holland, J.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-520-201

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets online.

  • Course #: MPSM-520-201
  • CRN: 32331
  • Format: Online
  • Instructor: Chen, W.
  • Dates: Mar 04 – May 04, 2020

MPSM-520-202

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets online.

  • Course #: MPSM-520-202
  • CRN: 32332
  • Format: Online
  • Instructor: Lee, K.
  • Dates: Mar 04 – May 04, 2020

MPSM-700-01

Sports Business and Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

  • Course #: MPSM-700-01
  • CRN: 36493
  • Format: On-campus
  • Instructors: Gibson, D. , Jim Layton
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-700-101

Sports Business and Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets online.

  • Course #: MPSM-700-101
  • CRN: 30381
  • Format: Online
  • Instructor: Harrington, J.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-700-102

Sports Business and Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets online.

  • Course #: MPSM-700-102
  • CRN: 30382
  • Format: Online
  • Instructor: Scott Burrell
  • Dates: Jan 08 – Mar 02, 2020

MPSM-857-201

Sports Business Analytics

The use of data driven decision making for managers is an essential component of the future of the sports industry. During this course, students will examine the use of analytical techniques and quantitative methods in the areas of marketing, ticket sales, and business operations. Skills such as critical thinking, mathematical modeling, statistical analysis, predictive analytics and optimization are crucial skills needed by sport managers. The course seeks to develop and refine these skills in the business application area of sport management.

Note: This course meets online.

  • Course #: MPSM-857-201
  • CRN: 36580
  • Format: Online
  • Instructor: Kerr, A.
  • Dates: Mar 04 – May 04, 2020

MPSM-610-01

Sports Communications and Public Relations

This course examines the role of public relations, mass media and social media in sports communications. Students will focus on understanding the operation of sports media and communications at all levels of sports (amateur, collegiate, professional), the role of sports in American society and how publicists, agents and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers and a final project.

  • Course #: MPSM-610-01
  • CRN: 36492
  • Format: On-campus
  • Instructors: Francis, C. , Steve Winter
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-610-101

Sports Communications and Public Relations

This course examines the role of public relations, mass media and social media in sports communications. Students will focus on understanding the operation of sports media and communications at all levels of sports (amateur, collegiate, professional), the role of sports in American society and how publicists, agents and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers and a final project.

Note: This course meets online.

  • Course #: MPSM-610-101
  • CRN: 36378
  • Format: Online
  • Instructor: Geisler, M.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-630-201

Sports Digital Media and Consumer Engagement

This course will focus on the principles behind the emergence and consumption of digital and social media. Students will gain an understanding of the consumer needs that have determined the success of digital media, its differentiation and integration with traditional marketing channels and how sports teams, brands and properties have adapted to utilize within their own marketing strategies. The course will further cover the evolution of sports content from wired to mobile consumption and how that has changed the dynamics of the metrics that determine winners and losers.

Note: This course meets online.

  • Course #: MPSM-630-201
  • CRN: 36377
  • Format: Online
  • Instructor: Loporcaro, J.
  • Dates: Mar 04 – May 04, 2020

MPSM-730-01

Sports Economics, Global Brand Management and Under Armour

Sports Economics and Global Brand Management This course starts by reviewing core economic concepts including Opportunity Costs, Absolute and Comparative Advantage, Supply and Demand Model, Price Ceilings, and Market Structures. These core concepts are then related to the unique environment of sports. The course addresses sports economic behavior related to Leagues, Maximizing Profits, Tax and Profit Planning, Accounting, Monopolies, Barriers to Entry, Monopsony, Baseball’s Antitrust exemption, and competitive balance. The course also reviews other unique sports economic behavior including Public Finance, Labor Economics and the Not-for-Profit Sector. Branding, as a tool to increase economic value, is linked to sports unique environment and the related economic behavior.

Note: Sports Economics and Global Brand Management This course starts by reviewing core economic concepts including Opportunity Costs, Absolute and Comparative Advantage, Supply and Demand Model, Price Ceilings, and Market Structures. These core concepts are then related to the unique environment of sports. The course addresses sports economic behavior related to Leagues, Maximizing Profits, Tax and Profit Planning, Accounting, Monopolies, Barriers to Entry, Monopsony, Baseball’s Antitrust exemption, and competitive balance. The course also reviews other unique sports economic behavior including Public Finance, Labor Economics and the Not-for-Profit Sector. Branding, as a tool to increase economic value, is linked to sports unique environment and the related economic behavior.

  • Course #: MPSM-730-01
  • CRN: 18900
  • Format: On-campus
  • Instructors: Carney, M. , McGrath, J.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-730-201

Sports Economics, Global Brand Management and Under Armour

Sports Economics and Global Brand Management This course starts by reviewing core economic concepts including Opportunity Costs, Absolute and Comparative Advantage, Supply and Demand Model, Price Ceilings, and Market Structures. These core concepts are then related to the unique environment of sports. The course addresses sports economic behavior related to Leagues, Maximizing Profits, Tax and Profit Planning, Accounting, Monopolies, Barriers to Entry, Monopsony, Baseball’s Antitrust exemption, and competitive balance. The course also reviews other unique sports economic behavior including Public Finance, Labor Economics and the Not-for-Profit Sector. Branding, as a tool to increase economic value, is linked to sports unique environment and the related economic behavior.

Note: This course meets online.

  • Course #: MPSM-730-201
  • CRN: 36387
  • Format: Online
  • Instructor: McGrath, J.
  • Dates: Mar 04 – May 04, 2020

MPSM-710-101

Sports Law, Contracts, and Negotiation

This course provides an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues that are identified, analyzed and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency and the application of ethics as a method in the decision-making and problem-solving process.

Note: This course meets online.

  • Course #: MPSM-710-101
  • CRN: 32335
  • Format: Online
  • Instructor: Briggs, J.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-710-102

Sports Law, Contracts, and Negotiation

This course provides an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues that are identified, analyzed and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency and the application of ethics as a method in the decision-making and problem-solving process.

Note: This course meets online.

  • Course #: MPSM-710-102
  • CRN: 32336
  • Format: Online
  • Instructor: Malone, P.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-510-01

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

  • Course #: MPSM-510-01
  • CRN: 28394
  • Format: On-campus
  • Instructors: Conway, M. , Bobby Goldwater
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-510-201

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets online.

  • Course #: MPSM-510-201
  • CRN: 30377
  • Format: Online
  • Instructor: Thomas, D.
  • Dates: Mar 04 – May 04, 2020

MPSM-510-202

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets online.

  • Course #: MPSM-510-202
  • CRN: 30378
  • Format: Online
  • Instructor: Minniti, A.
  • Dates: Mar 04 – May 04, 2020

MPSM-856-01   Canceled

Sports Technology and Innovati

The course will prepare students for examining the managerial roles associated with technology in the sports industry. During this course, students will analyze the technology related to teams, leagues, and organizing bodies in the sports industry. Topics in this course include virtual and augmented reality, artificial intelligence, and the emergence of ESports. Additionally, the students will analyze case studies and articles related to technology and innovation in the sports industry.

  • Course #: MPSM-856-01
  • CRN: 36624
  • Format: On-campus
  • Instructor: TBD
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-720-01

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.


MPSM-720-02

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

  • Course #: MPSM-720-02
  • CRN: 16841
  • Format: On-campus
  • Instructors: Goldman, M. , Poppe, J.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-720-201

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets online.

  • Course #: MPSM-720-201
  • CRN: 32337
  • Format: Online
  • Instructor: Harrington, A.
  • Dates: Mar 04 – May 04, 2020

MPSM-720-202

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets online.

  • Course #: MPSM-720-202
  • CRN: 32338
  • Format: Online
  • Instructor: Santos, M.
  • Dates: Mar 04 – May 04, 2020

MPSM-630-01

Sports Digital Media and Consumer Engagement

This course will focus on the principles behind the emergence and consumption of digital and social media. Students will gain an understanding of the consumer needs that have determined the success of digital media, its differentiation and integration with traditional marketing channels and how sports teams, brands and properties have adapted to utilize within their own marketing strategies. The course will further cover the evolution of sports content from wired to mobile consumption and how that has changed the dynamics of the metrics that determine winners and losers.

  • Course #: MPSM-630-01
  • CRN: 16408
  • Format: On-campus
  • Instructors: Kehl, K. , Kirschner, P.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-620-01

Sales Promotion, Licensing and Sponsorship Development in Sports

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

  • Course #: MPSM-620-01
  • CRN: 18899
  • Format: On-campus
  • Instructors: Steve Goodman , Scully, K.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-620-201   Canceled

Sales Promotion, Licensing and Sponsorship Development in Sports

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

Note: This course meets online.

  • Course #: MPSM-620-201
  • CRN: 30379
  • Format: Online
  • Instructor: TBD
  • Dates: Mar 04 – May 04, 2020

MPSM-620-202

Sales Promotion, Licensing and Sponsorship Development in Sports

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

Note: This course meets online.

  • Course #: MPSM-620-202
  • CRN: 30380
  • Format: Online
  • Instructor: Devine, K.
  • Dates: Mar 04 – May 04, 2020

MPSM-600-01

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

  • Course #: MPSM-600-01
  • CRN: 36491
  • Format: On-campus
  • Instructors: Shah, S. , Wedl, B.
  • Dates: Jan 08 – May 09, 2020
  • Class Meetings:

MPSM-600-101

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets online.

  • Course #: MPSM-600-101
  • CRN: 32333
  • Format: Online
  • Instructor: Tucker, A.
  • Dates: Jan 08 – Mar 02, 2020

MPSM-600-102

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets online.

  • Course #: MPSM-600-102
  • CRN: 32334
  • Format: Online
  • Instructor: Pete Bockelman
  • Dates: Jan 08 – Mar 02, 2020