Master's in Sports Industry Management
On-Campus Course Schedule for Spring 2024

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: This course meets in person at the day and time listed. This course is a core requirement of the degree and requires a grade of "B" or better for successful completion.

Business Glbl Sporting Events

Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.

Note: This course meets in person at the day and time listed.

MPSM Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by the semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets in person at the day and time listed. This course is a core requirement of the degree and requires a grade of "B" or better for successful completion. This course should only be completed in your final semester of study. This course requires department approval for registration.

MPSM Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by the semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets in person at the day and time listed. This course is a core requirement of the degree and requires a grade of "B" or better for successful completion. This course should only be completed in your final semester of study. This course requires department approval for registration.

MPSM Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by the semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets synchronously through Zoom at the day and time listed. This course is a core requirement of the degree and requires a grade of "B" or better for successful completion. This course should only be completed in your final semester of study. This course requires department approval for registration.

MPSM Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by the semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets synchronously via Zoom on the day and time listed. This course is a core requirement of the degree and requires a grade of "B" or better for successful completion. This course should only be completed in your final semester of study. This course requires department approval for registration.

Soc. Respons/Global. in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets in person at the day and time listed.

Soc. Respons/Global. in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets synchronously through Zoom at the day and time listed.

Sports Analytics

Note: This course meets synchronously through Zoom at the day and time listed.

Sports Business & Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets in person at the day and time listed.

Sports Business & Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets synchronously through Zoom at the day and time listed.

Sports Comm/Public Relations

This course examines the role of public relations, mass media, and social media in sports communications. Students will focus on understanding the operation of sports media and communications at all levels of sports (amateur, collegiate, professional), the role of sports in American society, and how publicists, agents, and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers, and a final project.

Note: This course meets in person at the day and time listed.

Sports Comm/Public Relations

This course examines the role of public relations, mass media, and social media in sports communications. Students will focus on understanding the operation of sports media and communications at all levels of sports (amateur, collegiate, professional), the role of sports in American society, and how publicists, agents, and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers, and a final project.

Note: This course meets synchronously through Zoom at the day and time listed.

Sports Econ&Global; Brand MGMT

Sports Economics and Global Brand Management This course starts by reviewing core economic concepts including Opportunity Costs, Absolute and Comparative Advantage, Supply and Demand Model, Price Ceilings, and Market Structures. These core concepts are then related to the unique environment of sports. The course addresses sports economic behavior related to Leagues, Maximizing Profits, Tax and Profit Planning, Accounting, Monopolies, Barriers to Entry, Monopsony, Baseball’s Antitrust exemption, and competitive balance. The course also reviews other unique sports economic behavior including Public Finance, Labor Economics and the Not-for-Profit Sector. Branding, as a tool to increase economic value, is linked to sports unique environment and the related economic behavior.

Note: This course meets synchronously through Zoom at the day and time listed.

Sports Entrep. in Globl Mktplc

The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of how to think and act entrepreneurially in the sports industry. We will focus on top-line processes for ideating a start-up and applying entrepreneurial methodologies within a larger organization. Through a combination of readings, case studies, guest speakers, discussion, and hands-on participation, students will come away with an improved understanding of entrepreneurship and the foundation to apply it in a variety of professional contexts. Throughout the course, students -- working alone or in teams -- will build out a start-up idea. It can be an actual business they want to pursue, but that is not a requirement, as long as they approach their theoretical business as if they were going to start it. At the end of the course, students will pitch their entrepreneurial ideas to a jury of industry experts.

Note: This course meets synchronously through Zoom at the day and time listed.

Sports Leadership & Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets in person at the day and time listed.

Sports/Events Plan/Fclty Mgmt

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets in person at the day and time listed.

Sprts Digitl Media/Consumer

This course will focus on the principles behind the emergence and consumption of digital and social media. Students will gain an understanding of the consumer needs that have determined the success of digital media, its differentiation and integration with traditional marketing channels and how sports teams, brands and properties have adapted to utilize within their own marketing strategies. The course will further cover the evolution of sports content from wired to mobile consumption and how that has changed the dynamics of the metrics that determine winners and losers.

Note: This course meets synchronously through Zoom at the day and time listed.

Sprts Sales/Sponsor/Rev Dev

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

Note: This course meets in person at the day and time listed.

Strategic Sports Marketing

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets in person at the day and time listed.

Strategic Sports Marketing

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets synchronously through Zoom at the day and time listed.