Master's in Sports Industry Management

On-Campus Course Schedule for Spring 2021

While the SCS campus remains closed, on-campus classes will continue to be held remotely. These courses usually run during their regularly scheduled time and are held in synchronous sessions conducted via Zoom. Students should work with their academic advisors to develop course schedules that meet their academic and personal needs.

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MPSM-500-01

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-500-01
  • CRN: 28393
  • Instructors: Pete Bockelman , Briggs, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Thu 8:00 PM - 10:30 PM

MPSM-500-02   Canceled

Applied Ethics in Sports

This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on the responsibility of governing bodies and decision-makers in sport including: faculty, coaches, athletic directors, presidents, professional league commissioners, heads of professional league player associations and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans and community. Areas of concentration will include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class. Topic discussions will focus on equity for women, people of color and disabilities, the health and safety of athletes, illegal recruitment of student-athletes, use of performance-enhancing drugs, agents and gambling, among other issues.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-500-02
  • CRN: 40604
  • Instructor: TBD
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:

MPSM-845-01

The Business of Global Sporting Events

Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-845-01
  • CRN: 33850
  • Instructors: Conway, M. , Lynn, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPSM-830-01   Canceled

Internship Lab

Practical learning opportunities will also take place outside the classroom. The SIM program will contact organizations of interest with individual students to successfully undertake, implement, and complete a timely industry-specific internship under the supervision of an internship advisor. These organizations encompass the professional, amateur, corporate/agency, municipal, and non-profit sectors of the sports industry.

Note: Registration in the class requires department approval. Pass/Fail: Extensive documented academic activity and distance learning outside of class is required. Student needs SIM office approval for registration.This course does not meet. Needs Department Approval.

  • Course #: MPSM-830-01
  • CRN: 22491
  • Instructor: Hirsch, A.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:

MPSM-900-01

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets synchronously online through Zoom on the day and time listed. Exact meeting dates will be included in the syllabus once the course officially begins.

  • Course #: MPSM-900-01
  • CRN: 21065
  • Instructors: Farina, L. , Bobby Goldwater
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPSM-900-02

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets synchronously online through Zoom on the day and time listed. Exact meeting dates will be included in the syllabus once the course officially begins.

  • Course #: MPSM-900-02
  • CRN: 21064
  • Instructors: Pete Bockelman , Davis, M.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPSM-900-03

Capstone

This course provides an opportunity for students to apply what they have learned in the program by producing one substantial piece of work under the tutelage of an industry sponsor and the program faculty. The subject will be appropriate to the student's chosen interest. Students will have the opportunity to present their work for the purpose of review by and advice from industry professionals. Each student will be assisted in devising a strategy to support the topic of interest, consistent with the course goals, by semester's end. Assignments and materials will also include a focus on preparing the students for their sports business careers after completion and successful graduation from the program.

Note: This course meets synchronously online through Zoom on the day and time listed. Exact meeting dates will be included in the syllabus once the course officially begins.

  • Course #: MPSM-900-03
  • CRN: 41377
  • Instructor: La Quita Frederick
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPSM-858-01

Ops & Experience Mgmt: Events

The meetings, conference and convention industry has long been recognized as a major market sector in the tourism, hospitality and the sport industry, and is one of the fastest growing in the industry. This course will provide students insight into its complex and diverse nature as represented in the diversity of operational aspects it covers: accommodation management, food and beverage management, sport tourism destination marketing, technical services, facility marketing and sales, risk management, and project management. There will be a special focus on virtual events, social, political and cultural trends including multicultural events, athlete-inspired events and stakeholders.

Note: This course meets synchronously online through Zoom on the day and time listed. Specific course meeting dates can be found in the syllabus when the course launches.

  • Course #: MPSM-858-01
  • CRN: 41121
  • Instructor: White, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPSM-520-01

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-520-01
  • CRN: 16404
  • Instructors: Brown, T. , Dave Tyahla
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 8:00 PM - 10:30 PM

MPSM-520-02

Social Responsibility and Diversity in Sports

This course examines the issues of social responsibility in the modern, global sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-520-02
  • CRN: 16405
  • Instructors: Davis, M. , Holland, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 8:00 PM - 10:30 PM

MPSM-700-01

Sports Business and Finance

This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to prepare students for real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-700-01
  • CRN: 36493
  • Instructors: Gibson, D. , Jim Layton
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Tue 8:00 PM - 10:30 PM

MPSM-610-01

Sports Communications and Public Relations

This course examines the role of public relations, mass media and social media in sports communications. Students will focus on understanding the operation of sports media and communications at all levels of sports (amateur, collegiate, professional), the role of sports in American society and how publicists, agents and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers and a final project.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-610-01
  • CRN: 36492
  • Instructors: Francis, C. , Steve Winter
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPSM-730-01

Sports Economics, Global Brand Management and Under Armour

Sports Economics and Global Brand Management This course starts by reviewing core economic concepts including Opportunity Costs, Absolute and Comparative Advantage, Supply and Demand Model, Price Ceilings, and Market Structures. These core concepts are then related to the unique environment of sports. The course addresses sports economic behavior related to Leagues, Maximizing Profits, Tax and Profit Planning, Accounting, Monopolies, Barriers to Entry, Monopsony, Baseball’s Antitrust exemption, and competitive balance. The course also reviews other unique sports economic behavior including Public Finance, Labor Economics and the Not-for-Profit Sector. Branding, as a tool to increase economic value, is linked to sports unique environment and the related economic behavior.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-730-01
  • CRN: 18900
  • Instructors: Jim Layton , McGrath, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Wed 8:00 PM - 10:30 PM

MPSM-510-01

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-510-01
  • CRN: 28394
  • Instructors: Conway, M. , Bobby Goldwater
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Wed 8:00 PM - 10:30 PM

MPSM-510-02

Sports Leadership and Management

The Sports Leadership and Management course introduces students to the leadership techniques, tools and theories associated with leaders and managers in the sports industry. The course is designed to have students analyze management decisions and their impact as well as the process of how decisions are made. Management issues and organizational behavior are examined and students are presented with opportunities to develop and understand key leadership and management skills. The course’s association with a local professional franchise or other organization will provide a unique perspective into topics relating to leadership and management in the sports industry.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-510-02
  • CRN: 40606
  • Instructors: Ozery, M. , Walls, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Wed 8:00 PM - 10:30 PM

MPSM-720-01

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-720-01
  • CRN: 16409
  • Instructors: Bobby Goldwater , Seckler, K.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPSM-720-02

Sports Event Planning and Facility Management

This course provides students with an understanding of the requirements and complexities involved in planning and managing major sports events and venues in relation to their social, cultural and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and coordination, scheduling and operations, staff management and the implementation of action plans.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-720-02
  • CRN: 16841
  • Instructors: Goldman, M. , Poppe, J.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPSM-630-01

Sports Digital Media and Consumer Engagement

This course will focus on the principles behind the emergence and consumption of digital and social media. Students will gain an understanding of the consumer needs that have determined the success of digital media, its differentiation and integration with traditional marketing channels and how sports teams, brands and properties have adapted to utilize within their own marketing strategies. The course will further cover the evolution of sports content from wired to mobile consumption and how that has changed the dynamics of the metrics that determine winners and losers.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-630-01
  • CRN: 16408
  • Instructors: Kehl, K. , Kirschner, P.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPSM-620-01

Sales Promotion, Licensing and Sponsorship Development in Sports

An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-620-01
  • CRN: 18899
  • Instructors: Steve Goodman , Scully, K.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPSM-600-01

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-600-01
  • CRN: 36491
  • Instructors: Shah, S. , Wedl, B.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 8:00 PM - 10:30 PM

MPSM-600-02

Sports Marketing Strategy

An examination of marketing issues specific to the sports industry based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications and strategy of mainstream marketing. Course content will focus on a framework which, when applied, will leverage sport to connect brands and consumers in measurable ways.

Note: This course meets synchronously online through Zoom on the day and time listed.

  • Course #: MPSM-600-02
  • CRN: 40852
  • Instructors: Gibbs, E. , Scully, K.
  • Dates: Jan 13 – May 15, 2021
  • Class Meetings:
    • Mon 8:00 PM - 10:30 PM