« Faculty

Keith Scully

Current: CEO-Managing Director,Strategic-Noise Group: International sports branding and merchandising consultant specialized instrategic analytic business attraction, revenue generation, convergence, retention through tested digital/social/traditional/mobile marketing, GTM, budget/contract, design/production/sales/delivery of products, events, sponsorships, DTC, B2C, B2B, and relationship development.Georgetown University(GU) Graduate Professor (Adj) in Sports Management (SCS-SIM).

Photo of Keith Scully

Current:

CEO-Managing Director,

Strategic-Noise Group: International sports branding and merchandising consultant specialized in

strategic analytic business attraction, revenue generation, convergence, retention through tested digital/social/traditional/mobile marketing, GTM, budget/contract, design/production/sales/delivery of products, events, sponsorships, DTC, B2C, B2B, and relationship development.


Georgetown University

(GU) Graduate Professor (Adj) in Sports Management (SCS-SIM). Lecturing five (5) courses: Strategic Marketing, Leadership, Sales/Sponsorship, Economics, and Ethics. GU Subject Matter Expert: Global Marketing (traditional and digital), Branding and Management.


Past: Senior global leadership posts or consultant: Microsoft, Starbucks, Nike, Fila, Reebok, Cutter&Buck, Burberry, Blue Rhino… Responsibilities include strategic marketing, business development, event promotion, merchandising, e-commerce, sales, and customer creation

through communication, advertising/PR, digital media, sponsorship, and licensing. Guest

lecturer on brand and digital marketing management at multiple companies and

universities including GU - Josoor Institute, Qatar.


Recent awards:

·        Promoted: Subject Matter Expert, Global Strategic Marketing, and Leadership

·        Awarded: GU - The Tropaia for Excellence in Teaching and Outstanding Faculty Award

·        Part time GU faculty, Josoor Institute, Doha Qatar