Career Outlook

According to the Commission on Sport Management Accreditation (COSMA), today’s global sports industry is worth between $600 and $700 billion. The rapid digitization and globalization of this industry has created a growing demand for professionals who are able to address evolving challenges, embrace emerging trends and technologies, and shape the future of sports.

Georgetown’s Sports Industry Management program equips you with the sought-after expertise you need to meet this demand. You’ll master the latest industry tools and practices that give you a competitive edge while building your skills—and your network—through real-world experience.

Graduates of our program are primed to pursue careers spanning a range of functions and types of organizations, including colleges and universities, athletic teams, talent agencies, public relations and marketing firms, sports facilities, event planning and management groups, entertainment companies, and media outlets.

This section has testimonials from current students and alumni.
  • Headshot of Katina Lee, Faculty

    Georgetown’s program sets itself apart from other sports management programs by providing students with faculty members who are sports industry professionals representing a wide variety of organizations. As a result, students are given access to individuals and organizations that help broaden their networks— with the potential to open doors that other sports management programs might not.”

    Katina Lee, Faculty Master's in Sports Industry Management

You’ll leave the program with a 360-degree perspective of the modern-day sports industry, as well as the in-demand skills that position you for success.

Average salary of athlete agents and managers $89,590 Average salary of athlete coaches and scouts $78,250 Average salary of advertising & promotions managers working in the spectator sports industry $108,060 In a recent report, Deloitte predicted the following top three sports trends for 2017: As consumers shift from cable to digital media, expect an evolution of sports mediaData and analytics will increasingly shape the business side of the sports industryTeams will look to innovate game day by optimizing the fan experience beyond the stadium walls 1 2 3 Sports Marketing ManagerMarketing ManagerSport Information DirectorHuman Resources ManagerDirector of MarketingDirector of Human ResourcesDirector of SalesEvent ManagerSport Information ManagerSales Manager Top job titles within the sports management industry:
171% Growth in Sports & Fitness Administration/Management Master’s Degree Conferrals Over 8 Years 500 2006–07 200708 2008–09 200910 201011 201112 201213 201314 201415 1,000 1,500 2,000 2,500 3,000 3,500 4,000 1,349 1,685 2,118 2,626 3,013 3,055 3,482 3,655 1,497

Sources: U.S. Bureau of Labor Statistics, Burning Glass Labor/Insight, National Center for Education Statistics