Anna Lorch

Anna Lorch is a Brand Steward, Loyalty Strategist, and Customer Experience Innovator at best-in-class brands including Marriott, AARP, Intel, and PriceWaterhouseCoopers.

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Anna leverages a diverse business background, global experience, and the voice of the customer to create innovative strategies that deliver measurable competitive advantages for the company. During her 15+ years at Marriott, she led the customer experience strategy to reposition the Sheraton brand, the re-invention of the Marriott Rewards for the Millennial guest, and the creation and launch of The Ritz-Carlton Rewards program. While based in Asia on special assignment for Marriott, she honed an international and emerging market expertise, reaping an 85% growth in Chinese Marriott Rewards members in a single year. Anna also led Loyalty Marketing at AARP where she redesigned the content-based loyalty engagement platform. In her early career, she worked for Intel Corporation and PriceWaterhouseCoopers. Lorch holds a Bachelor's in Professional Writing with a focus on User Experience from Carnegie Mellon University and a Masters of Business Administration from Vanderbilt University. While Anna considers Washington, DC home you will frequently find her exploring far off corners of the world.