Anna Lorch

As Senior Director, Marriott Rewards and The Ritz-Carlton Rewards, Anna Lorch leads global loyalty program strategy, operations, and promotions.

Anna Lorch

She leverages a diverse business background, global experience, and the voice of the customer to create innovative strategies that deliver measurable competitive advantages for the company. In her position, she lead the re-invention of the Marriott Rewards for the Millennial guest, the development and implementation of The Ritz-Carlton Rewards program, and the introduction of No Blackout Dates for Marriott Rewards. In her 10+ years with Marriott, Lorch has also held roles in hotel development and owner/franchisee communications. While based in Asia on special assignment for Marriott, she honed an international and emerging market expertise, reaping an 85% growth in Chinese Marriott Rewards members in a single year. Prior to joining Marriott, she worked for Intel Corporation and PriceWaterhouseCoopers. Lorch holds a Bachelor's in Professional Writing with a focus on User Experience from Carnegie Mellon University and a Masters of Business Administration from Vanderbilt University.