Shashi Bellamkonda is a Principal Research Director in Info-Tech’s SoftwareReviews Marketing Advisory Group.
Shashi has 20 years of tech marketing experience. As a Chief Marketing Officer for several startups, Shashi worked with C-suite leaders to create and deliver revenue directly impacted by marketing. He set up best practices for collaboration between sales, marketing, and customer success in the context of customer journeys. Over 19 leading marketing authors have mentioned Shashi’s work. His paper "How marketers can use the power of an AI/ML model to identify and predict customers" was published by the Journal of Applied Marketing Analytics. Shashi has received the Washington Business Journals Washington Minority Business Leader award and featured on the Washingtonian’s Top 100 Tech Titans list. Shashi holds a Bachelor of Arts in Hotel Management and a Bachelor of Liberal Arts in Public Administration and has completed an Executive Marketing Certificate from the Wharton School of Management.