In Focus | Pricey Super Bowl Ads Offer Big Payoffs

For advertisers, it’s the ultimate game: A chance to reach more than 100 million TV viewers and millions more on social media. But can that $5 million, 30-second Super Bowl spot really be worth it? Absolutely, says Wendy Zajack, Faculty Director of Georgetown University’s Master's in Integrated Marketing Communications program. It just better be good. Watch as Zajack and Jimmy Lynn, Co-Founder of Kiswe Mobile and an instructor in Georgetown’s Master's in Sports Industry Management program, discuss the risks and opportunities for companies and advertisers on America’s biggest sports night.

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