Every year advertisers are faced with the same question: is that 30-second Super Bowl spot really worth $5 million or more? It depends on your brand and your audience–and most importantly, your ability to create an ad that breaks through the noise, says Wendy Zajack, Faculty Director of the Georgetown University master’s programs in Integrated Marketing Communications and Design Management & Communications. 2018 is the year ads won’t live just on television–brands are harnessing social media to drive interest before the game starts. Watch as Wendy sits down with Jimmy Lynn, Co-Founder of Kiswe Mobile and faculty for the master’s in Sports Industry Management to discuss the ads you will see during this year’s big game and how brands can make the most of their 30 seconds.
Updated Monday, February 1st, 2021 at 11:19 AM EST
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