Mr. Peanut’s back. So are the Clydesdales. At this year’s Super Bowl, look for advertisers to indulge in a little nostalgia as they try to put some fun back into the NFL. “I think it’s a good counterbalance to what we are seeing now in the country,” says Wendy Zajack, faculty director of Georgetown University’s graduate programs in Integrated Marketing Communications and Design Management & Communications. “We’ve got a lot of heavy stuff that we’re dealing with.” The ads will also be expensive: about $5 million for a 30-second spot and the chance to connect with more than 100 million viewers. Here, Zajack talks about advertising’s big day with Jimmy Lynn, co-founder of Kiswe Mobile and an adjunct faculty member in Georgetown’s Sports Industry Management Program.
Georgetown University remains open and dedicated to excellence in providing key services to our community. All in-person courses continue through distance instruction. All staff and faculty who normally work at the 640 Massachusetts Ave NW campus are teleworking and are available virtually.