Mr. Peanut’s back. So are the Clydesdales. At this year’s Super Bowl, look for advertisers to indulge in a little nostalgia as they try to put some fun back into the NFL. “I think it’s a good counterbalance to what we are seeing now in the country,” says Wendy Zajack, faculty director of Georgetown University’s graduate programs in Integrated Marketing Communications and Design Management & Communications. “We’ve got a lot of heavy stuff that we’re dealing with.” The ads will also be expensive: about $5 million for a 30-second spot and the chance to connect with more than 100 million viewers. Here, Zajack talks about advertising’s big day with Jimmy Lynn, co-founder of Kiswe Mobile and an adjunct faculty member in Georgetown’s Sports Industry Management Program.
SCS continues to monitor the COVID-19 situation and respond in support of the University community. Currently, all summer term courses will continue through distance instruction.
In terms of the Fall 2021 semester, the School of Continuing Studies will resume regular operations effective August 16 at the 640 Massachusetts Avenue building, unless otherwise noted for specific programs.