Mr. Peanut’s back. So are the Clydesdales. At this year’s Super Bowl, look for advertisers to indulge in a little nostalgia as they try to put some fun back into the NFL. “I think it’s a good counterbalance to what we are seeing now in the country,” says Wendy Zajack, faculty director of Georgetown University’s Master's in Integrated Marketing Communications and Master's in Design Management & Communications programs. “We’ve got a lot of heavy stuff that we’re dealing with.” The ads will also be expensive: about $5 million for a 30-second spot and the chance to connect with more than 100 million viewers. Here, Zajack talks about advertising’s big day with Jimmy Lynn, co-founder of Kiswe Mobile and an adjunct faculty member in Georgetown’s Master's in Sports Industry Management Program.
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