With tremendously successful creations like Windows and Office, Microsoft has long been known as a “product company,” says Nina Somerville, general manager for Microsoft’s Northeast Cloud Solutions. Typically, a company representative would come to your business, show you what it had to offer and, in the process, learn about what you did as well. Now Microsoft is turning that process on its head. Now, it’s “what is the customer trying to do?” Somerville said. “How are they trying to empower their employees to act? The product is the piece that fits in the back.” Here, Somerville talks with Maria Trujillo, Ph.D., program director for Georgetown’s graduate programs in Technology Management and Systems Engineering Management, about how Microsoft is making that cultural shift.