Chips, beer, and references to classic movies like “Groundhog Day” and “The Shining?” Must be Super Bowl ad time. But this year, in addition to targeting their traditional market, advertisers reached for diversity, and particularly women, in a big way. “I think it’s amazing,” says Wendy Zajack, Faculty Director of Georgetown’s graduate programs in Design Management & Communications and Integrated Marketing Communications. “It’s showing that the NFL and the networks believe that women are real sports fans.” Here, Zajack talks with Jimmy Lynn, an instructor in Georgetown’s graduate program in Sports Industry Management, about how this year’s Super Bowl advertising reflects the new America.
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