Certificate in Digital Marketing

Curriculum

You must successfully complete the four required courses and two elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.

  1. Digital Marketing Strategy (Required; 1.8 CEUs)
  2. Applied Marketing Analytics & Reporting (Required; 1.8 CEUs)
  3. Customer Relationship & Database Marketing (Required; 1.8 CEUs)
  4. Elective 1 (1.8 CEUs)
  5. Elective 2 (1.8 CEUs)
  6. Applied Digital Marketing Capstone (Required; 1.8 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Spring 2019Summer 2019Fall 2019
Digital Marketing Strategy
Enrollment closed
Section 02Status: Open
Fri 6:30 PM - 9:30 PM
May 31 to Jun 7, 2019
640 Mass Ave., C221

Sat 9:00 AM - 4:00 PM
Jun 1 to Jun 8, 2019
640 Mass Ave., C221

Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 6 to Sep 13, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 7 to Sep 14, 2019
640 Mass Ave.

Required Spring 2019Summer 2019Fall 2019
Customer Relationship and Database Marketing
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 14 to Jun 21, 2019
640 Mass Ave., C223

Sat 9:00 AM - 4:00 PM
Jun 15 to Jun 22, 2019
640 Mass Ave., C223

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 20 to Sep 27, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 21 to Sep 28, 2019
640 Mass Ave.

Required Spring 2019Summer 2019Fall 2019
Applied Marketing Analytics and Reporting
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 18 to Oct 25, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 19 to Oct 26, 2019
640 Mass Ave.

Required Spring 2019Summer 2019Fall 2019
Applied Digital Marketing Capstone
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Online
Nov 15 to Dec 7, 2019

Fri 6:30 PM - 9:30 PM
Nov 15, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Dec 7, 2019
640 Mass Ave.

Elective Courses  Spring 2019Summer 2019Fall 2019
Customer Strategy and Business Development
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jul 12 to Jul 19, 2019
640 Mass Ave., C221

Sat 9:00 AM - 4:00 PM
Jul 13 to Jul 20, 2019
640 Mass Ave., C221

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 20 to Sep 27, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 21 to Sep 28, 2019
640 Mass Ave.

Elective Spring 2019Summer 2019Fall 2019
Communication in Organizations
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Dec 6 to Dec 13, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Dec 7 to Dec 14, 2019
640 Mass Ave.

Elective Spring 2019Summer 2019Fall 2019
Business Statistics
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 13 to Sep 20, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 14 to Sep 21, 2019
640 Mass Ave.

Elective Spring 2019Summer 2019Fall 2019
Creating Effective Marketing Plans
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Aug 16 to Aug 23, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Aug 17 to Aug 24, 2019
640 Mass Ave.

Not currently scheduled
Elective Spring 2019Summer 2019Fall 2019
Principles of Marketing
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 14 to Jun 21, 2019
640 Mass Ave., C221

Sat 9:00 AM - 4:00 PM
Jun 15 to Jun 22, 2019
640 Mass Ave., C221

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 18 to Oct 25, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 19 to Oct 26, 2019
640 Mass Ave.

Elective Spring 2019Summer 2019Fall 2019
Strategic Marketing Intelligence
Enrollment closed Not currently scheduled Not currently scheduled
Elective Spring 2019Summer 2019Fall 2019
Social, Mobile and Search Marketing
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 1 to Nov 8, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 2 to Nov 9, 2019
640 Mass Ave.