Certificate in Digital Marketing

Curriculum

You must successfully complete the four required courses and two elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.

  1. Digital Marketing Strategy (Required; 1.8 CEUs)
  2. Applied Marketing Analytics & Reporting (Required; 1.8 CEUs)
  3. Customer Relationship & Database Marketing (Required; 1.8 CEUs)
  4. Elective 1 (1.8 CEUs)
  5. Elective 2 (1.8 CEUs)
  6. Applied Digital Marketing Capstone (Required; 1.8 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Summer 2019Fall 2019
Customer Relationship and Database Marketing
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 20 to Sep 27, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 21 to Sep 28, 2019
640 Mass Ave.

Required Summer 2019Fall 2019
Digital Marketing Strategy
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 6 to Sep 13, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 7 to Sep 14, 2019
640 Mass Ave.

Required Summer 2019Fall 2019
Applied Marketing Analytics and Reporting
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 18 to Oct 25, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 19 to Oct 26, 2019
640 Mass Ave.

Required Summer 2019Fall 2019
Applied Digital Marketing Capstone
Enrollment closed Not currently scheduled
Section 01Status: Open
Online
Nov 15 to Dec 7, 2019

Fri 6:30 PM - 9:30 PM
Nov 15, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Dec 7, 2019
640 Mass Ave.

Elective Courses  Summer 2019Fall 2019
Principles of Marketing
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 18 to Oct 25, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 19 to Oct 26, 2019
640 Mass Ave.

Elective Summer 2019Fall 2019
Customer Strategy and Business Development
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 20 to Sep 27, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 21 to Sep 28, 2019
640 Mass Ave.

Elective Summer 2019Fall 2019
Creating Effective Marketing Plans
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Aug 16 to Aug 23, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Aug 17 to Aug 24, 2019
640 Mass Ave.

Not currently scheduled
Elective Summer 2019Fall 2019
Business Statistics
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 13 to Sep 20, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 14 to Sep 21, 2019
640 Mass Ave.

Elective Summer 2019Fall 2019
Social, Mobile and Search Marketing
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 1 to Nov 8, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 2 to Nov 9, 2019
640 Mass Ave.

Elective Summer 2019Fall 2019
Communication in Organizations
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Dec 6 to Dec 13, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Dec 7 to Dec 14, 2019
640 Mass Ave.