Curriculum & Schedule

You must successfully complete the four required courses and two elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.

  1. Digital Marketing Strategy (Required; 1.8 CEUs)
  2. Applied Marketing Analytics & Reporting (Required; 1.8 CEUs)
  3. Customer Relationship & Database Marketing (Required; 1.8 CEUs)
  4. Elective 1 (1.8 CEUs)
  5. Elective 2 (1.8 CEUs)
  6. Applied Digital Marketing Capstone (Required; 1.8 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Fall 2019Spring 2020
Customer Relationship and Database Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 20 to Sep 27, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 21 to Sep 28, 2019
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Feb 21 to Feb 28, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 22 to Feb 29, 2020
640 Mass Ave.

Required Fall 2019Spring 2020
Digital Marketing Strategy
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jan 31 to Feb 7, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 1 to Feb 8, 2020
640 Mass Ave., C223

Required Fall 2019Spring 2020
Applied Marketing Analytics and Reporting
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 18 to Oct 25, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 19 to Oct 26, 2019
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 6 to Mar 13, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 7 to Mar 14, 2020
640 Mass Ave.

Required Fall 2019Spring 2020
Applied Digital Marketing Capstone
Enrollment closed
Section 01Status: Open
Online
Nov 15 to Dec 7, 2019

Fri 6:30 PM - 9:30 PM
Nov 15, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Dec 7, 2019
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Online
Apr 3 to Apr 18, 2020

Fri 6:30 PM - 9:30 PM
Apr 3, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Apr 4, 2020
640 Mass Ave.

Elective Courses  Fall 2019Spring 2020
Principles of Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 18 to Oct 25, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 19 to Oct 26, 2019
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 13 to Mar 20, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 14 to Mar 21, 2020
640 Mass Ave.

Elective Fall 2019Spring 2020
Customer Strategy and Business Development
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 20 to Sep 27, 2019
640 Mass Ave., C219

Sat 9:00 AM - 4:00 PM
Sep 21 to Sep 28, 2019
640 Mass Ave., C219

Not currently scheduled
Elective Fall 2019Spring 2020
Creating Effective Marketing Plans
Enrollment closed Not currently scheduled
Elective Fall 2019Spring 2020
Business Statistics
Enrollment closed Not currently scheduled
Elective Fall 2019Spring 2020
Social, Mobile and Search Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 1 to Nov 8, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 2 to Nov 9, 2019
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 20 to Mar 27, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 21 to Mar 28, 2020
640 Mass Ave.

Elective Fall 2019Spring 2020
Communication in Organizations
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Dec 6 to Dec 13, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Dec 7 to Dec 14, 2019
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 17 to Apr 24, 2020
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Apr 18 to Apr 25, 2020
640 Mass Ave.