Curriculum & Schedule

You must successfully complete the four required courses and two elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.

  1. Digital Marketing Strategy (Required; 1.8 CEUs)
  2. Applied Marketing Analytics & Reporting (Required; 1.8 CEUs)
  3. Customer Relationship & Database Marketing (Required; 1.8 CEUs)
  4. Elective 1 (1.8 CEUs)
  5. Elective 2 (1.8 CEUs)
  6. Applied Digital Marketing Capstone (Required; 1.8 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Spring 2020
Digital Marketing Strategy
Enrollment closed
Required Spring 2020
Customer Relationship and Database Marketing
Enrollment closed
Required Spring 2020
Applied Marketing Analytics and Reporting
Enrollment closed
Required Spring 2020
Applied Digital Marketing Capstone
Enrollment closed
Elective Courses  Spring 2020
Business Statistics
Enrollment closed
Elective Spring 2020
Customer Strategy and Business Development
Enrollment closed
Elective Spring 2020
Principles of Marketing
Enrollment closed
Elective Spring 2020
Social, Mobile and Search Marketing
Enrollment closed
Elective Spring 2020
Communication in Organizations
Enrollment closed
Section 01Status: Open
* Flex Learning *
Fri 6:30 PM - 9:30 PM
Apr 17 to Apr 24, 2020

* Flex Learning *
Sat 9:00 AM - 4:00 PM
Apr 18 to Apr 25, 2020

Elective Spring 2020
Building Digital Brands
Enrollment closed