Curriculum & Schedule

You must successfully complete the four required courses and two elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.

  1. Digital Marketing Strategy (Required; 1.8 CEUs)
  2. Applied Marketing Analytics & Reporting (Required; 1.8 CEUs)
  3. Customer Relationship & Database Marketing (Required; 1.8 CEUs)
  4. Elective 1 (1.8 CEUs)
  5. Elective 2 (1.8 CEUs)
  6. Applied Digital Marketing Capstone (Required; 1.8 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Spring 2020
Digital Marketing Strategy
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jan 31 to Feb 7, 2020
640 Mass Ave., C125

Sat 9:00 AM - 4:00 PM
Feb 1 to Feb 8, 2020
640 Mass Ave., C125

Required Spring 2020
Customer Relationship and Database Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Feb 21 to Feb 28, 2020
640 Mass Ave., C223

Sat 9:00 AM - 4:00 PM
Feb 22 to Feb 29, 2020
640 Mass Ave., C223

Required Spring 2020
Applied Marketing Analytics and Reporting
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 6 to Mar 13, 2020
640 Mass Ave., C224

Sat 9:00 AM - 4:00 PM
Mar 7 to Mar 14, 2020
640 Mass Ave., C224

Required Spring 2020
Applied Digital Marketing Capstone
Enrollment closed
Section 01Status: Open
Online
Apr 3 to Apr 18, 2020

Fri 6:30 PM - 9:30 PM
Apr 3, 2020
640 Mass Ave., C220

Sat 9:00 AM - 4:00 PM
Apr 4, 2020
640 Mass Ave., C220

Elective Courses  Spring 2020
Business Statistics
Enrollment closed
Elective Spring 2020
Customer Strategy and Business Development
Enrollment closed
Elective Spring 2020
Principles of Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 13 to Mar 20, 2020
640 Mass Ave., C126

Sat 9:00 AM - 4:00 PM
Mar 14 to Mar 21, 2020
640 Mass Ave., C126

Elective Spring 2020
Social, Mobile and Search Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 20 to Mar 27, 2020
640 Mass Ave., C220

Sat 9:00 AM - 4:00 PM
Mar 21 to Mar 28, 2020
640 Mass Ave., C220

Elective Spring 2020
Communication in Organizations
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 17 to Apr 24, 2020
640 Mass Ave., C103B

Sat 9:00 AM - 4:00 PM
Apr 18 to Apr 25, 2020
640 Mass Ave., C103B

Elective Spring 2020
Building Digital Brands
Enrollment closed