Certificate in Digital Marketing Strategy
Curriculum & Schedule

30 May 6-7:30pm ET
Drivers of Geopolitical Insecurity Seminar Series: Economic Transitions  

You must successfully complete Digital Marketing Strategy (XMKT-950) for a total of 9.5 Continuing Education Units (CEUs), which is equivalent to 95.0 contact hours. The program must be completed in sequence as a cohort.

Weeks 1–3 4Ps of Digital Marketing: Process, People, Platform & Performance
Weeks 4–5 Applied Marketing Analytics & Reporting
Weeks 6–7 CRM & Database Marketing
Weeks 8–10 Multi-channel Marketing in the Digital Environment
Weeks 11–12 Capstone

What Is Live Online Learning?
Live online instruction is enhanced by incorporating various instructional practices and technology tools. Features such as Zoom video conferencing, breakout rooms, and chat allow for real-time interaction and collaboration among learners. Tools like Google Docs, Slides, Sheets, and Canvas Groups facilitate teamwork and information sharing within the learning community. Polling, surveys, and threaded discussion boards promote active engagement and the expression of opinions. It is important to foster social respect, privacy, and incorporate Jesuit values to create a supportive and inclusive online environment. By utilizing these practices and tools effectively, live online instruction can be engaging, interactive, and conducive to meaningful learning experiences.

Course Schedule

Please check back soon for the latest course schedule information.

For course details, visit the links below:
Thinking to Thrive