Certificate in Digital Marketing Strategy

Curriculum & Schedule

12 Oct 6-7:30pm ET
Responsible AI - Intersectoral Seminar Series: Exploring AI in Supply Chains & Operations  
18 Jan 6-7:30pm ET
Responsible AI - Intersectoral Seminar Series: Saturation of Application: Community Integrity in the AI City  

You must successfully complete Digital Marketing Strategy (XMKT-950) for a total of 9.5 Continuing Education Units (CEUs), which is equivalent to 95.0 contact hours. The program must be completed in sequence as a cohort.

Weeks 1–3 4Ps of Digital Marketing: Process, People, Platform & Performance
Weeks 4–5 Applied Marketing Analytics & Reporting
Weeks 6–7 CRM & Database Marketing
Weeks 8–10 Multi-channel Marketing in the Digital Environment
Weeks 11–12 Capstone

Live Online

Georgetown faculty deliver exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology. Live online classes are kept small to support interactive engaged learning and collaboration.

Our classes are taught online in real-time by Georgetown instructors using Zoom video conferencing. They are designed to provide our professional learners with a high-quality, engaging educational experience. For more information, please contact Program Support at pdcprograms@georgetown.edu.

Course Schedule

Please check back soon for the latest course schedule information.

For course details, visit the links below:
Digital Marketing Strategy
Thinking to Thrive