You must successfully complete Digital Marketing Strategy (XMKT-950) for a total of 9.5 Continuing Education Units (CEUs), which is equivalent to 95.0 contact hours. The program must be completed in sequence as a cohort.
Weeks 1–3
4Ps of Digital Marketing: Process, People, Platform & Performance
Weeks 4–5
Applied Marketing Analytics & Reporting
Weeks 6–7
CRM & Database Marketing
Weeks 8–10
Multi-channel Marketing in the Digital Environment
Weeks 11–12
Capstone
Live Online
Georgetown faculty deliver exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology. Live online classes are kept small to support interactive engaged learning and collaboration.
Our classes are taught online in real-time by Georgetown instructors using Zoom video conferencing. They are designed to provide our professional learners with a high-quality, engaging educational experience. For more information, please contact Program Support at pdcprograms@georgetown.edu.
Course Schedule
Please check back soon for the latest course schedule information.