Caroline Gibson is an experienced financial PR practitioner with over 15 years’ experience working for some of the world’s largest organizations.

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At Prosek, she is responsible for leading some of the firm’s largest financial accounts and focuses on traditional asset management, private equity, hedge funds, insurance, commercial banking and sales and trading. Caroline has a deep understanding of the global media environment and specializes in building the profile of firms that have a transatlantic or global footprint. Prior to joining Prosek, she worked for The Royal Bank of Scotland Group in London as a media relations manager. She was responsible for promoting the NatWest brand, one of the UK’s largest banks, and regularly acted as a company spokesperson in the media on major issues. She has also held PR and brand management positions with HSBC and Red Bull. Caroline is an active member of the Arthur Page Society’s Page Up organization, where she serves on the board and leads online member engagement. Caroline was nominated by reporters as one of the UK’s top ten financial PR practitioners at the Headline Money Awards in London and in 2013 was selected as one of PR Week’s 40 Under 40. Caroline graduated from Leeds Metropolitan University in the UK and has an M.A. in Corporate Communications from Sheffield Hallam University.