What’s the second most important takeaway from Wendy Zajack’s conversation with Sandeep Dadlani, Chief Digital Officer for Mars, Inc., the candy people? That would be this: “Yes, we do get to call ourselves Martians.” Noted. And the first? This one’s a little more down-to-earth, but it’s something that Zajack, Faculty Director of Georgetown’s Master’s in Integrated Marketing Communications and Master's in Design Management Communications programs, tries to impress on all her students, every day. Dadlani put it this way: “We frame our problems with the consumer in mind, whether its a supply chain problem, an R & D problem, a marketing problem, or a computer problem … The consumer is the boss.”
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