As the finale and culminating course in the Global Hospitality Leadership program, the Capstone showcases a student’s mastery of subject in one, comprehensive research project.
This course gives the student the opportunity to focus on the particular subset of hospitality with which they identify and in which they are looking to specialize. The industry-based Capstone project will serve as a semester-long opportunity for students to produce a substantial piece of original work under the tutelage of an industry sponsor and program faculty. Students will partner with a Capstone Advisor, who—as an industry professional—will serve as a guide through the detailed development and execution of the actual project and related deliverables. Successful projects will reflect current and future industry challenges, partner with a brand or company within the industry, and produce a body of work that delivers recommendations, and practical, implementable, and innovative solutions.
As an individualized endeavor, the course provides the opportunity for students to synthesize the theoretical and practical content taught during the program while will also reviewing and examining the primary knowledge, skills, and learning goals of the MPS-GHL program. Special emphasis will be placed upon the leadership and ethical skills introduced early in the program, including verbal presentations, written assessments, research methodologies, decision-making, and strategic planning. Students must propose a thesis project, work with a dedicated Capstone Advisor to develop the project, author an in-depth research paper, supporting action plan, executive summary (“white paper”), create a visual presentation, and present and orally defend their work in front of a panel of faculty and experts at the semester’s end.
Enrollment in this course is through application and approval. A minimum grade of "B" (3.00) is required in the Capstone course to graduate regardless of the student's cumulative GPA.
Note: MPS degree core requirement. Minimum grade of "B" is needed to pass. If you are eligible for Capstone, please contact the GHL program administration as soon as possible to discuss the Capstone process and requirements.
In the ever-evolving and global hospitality industry, self-reflection and recognition of one’s values, conduct, and consideration for others often make the difference between those leaders who are successful and those who are not. At the core of Georgetown University’s Jesuit foundations, the notion of cura personalis (“care for the whole person”) guides our mission to ensure that graduates exude not only academic excellence, but also the qualities exemplified by great leaders who make decisions and lead in an ethical manner. This foundational course sets the tone for the overall Global Hospitality Leadership program, in which students explore their existing individual assumptions, build foundational principles, and commit to their own moral compass in relation to the codes of conduct, core values, and best practices endemic to the professional world. Students will demonstrate their application of ethical practices and link those principles to a decision-making framework steeped in leadership and management.
Students will embark upon collaborative projects developing their ethical decision-making skills and analyze how those skills lead to better and more effective managerial competencies. Topics include: ethical conduct in the international business context, ethical models of leadership, reasoning in managerial situations, communication and influence skills, and collaborative teaming.
Note: Core requirement for the MPS degree. Minimum grade of "B" is needed to pass.
Feasibility, Analytics, Valuations, and Business Intelligence for Hospitality Development
The hospitality industry abounds with new developments, transactions, and deals, all of which must be critically analyzed to fully understand each investment's feasibility and economic attractiveness. Accordingly, this course examines practical tools of investment analysis and valuation used by current market participants including owners, operators, and lenders to evaluate and analyze lodging investments. Students will develop an understanding of how to plan an investment or development; a procedure for determining the economic feasibility of the investment; and the critical valuation techniques required for acquiring and financing assets. The course evaluates the macro forces impacting feasibility and investment opportunities and focuses on the design of market and site analyses. Expertise is built around accurately forecasting occupancy, average rates, cash flows and real estate value based on a critical analysis of supply and demand to support investment and lending decisions. Students will learn how to build long-term cash flow models and perform analyses utilizing various commonly used valuation methodologies. With a focus on both new and existing hotels and the choice between franchise and management models, other topics include restaurant/F&B; valuation techniques, lending and financing basics, and investment sales/brokerage.
Global Studies in Hospitality: Intensive Learning Experience
Hospitality is a global business that is heavily influenced by the various regions in which it operates. Relationships among guests, associates, and ownership groups vary drastically, and only the most seasoned hospitality professionals can navigate the unwritten rules of this fluid international terrain. As a crucial part of this course, students will study various regions of the world in which hospitality is critically impacting the industry globally. This course requires students to develop and hone their cultural competencies and attributes found in service-oriented global citizens, better preparing them for an international career in the hospitality industry.
Note: This course meets on August 28 and August 29, September 25 and September 26, October 30 and October 31, and December 4 and December 5.
Designing and Leading High-Impact Hospitality Teams: ILE
A dynamic team is a cornerstone of the modern hospitality business, and effective team leaders require the highly-evolved ability to adapt, put out fires, ignite creativity, juggle, cajole, console, and engage all players. This multidisciplinary course incorporates research, theories, and experiential learning to finely-tune interpersonal and intercultural skills fundamental to building and leading high performance teams in the hospitality industry. The complexity of group dynamics will be explored and reinforced via role-playing in coaching, counseling, recruiting, and managing, resulting in a mastery of progressive and innovative leadership. Team building is an essential and often elusive skill in the ever-changing world of hospitality, as it requires a broad understanding in areas from reputation management and corporate culture to global environments. Cultural influences, communities, attitudes, and behavior vary within and across nations and ethnicities requiring knowledge of etiquette, decision-making processes, greetings, and customs. Additionally, motivational techniques and strength-based applications will magnify creativity to drive change alongside practical and tactical topics such as thriving in remote or invisible offices and the art of designing effective meetings.
Due to the special nature of this Intensive Learning Experience (ILE), a majority of this course will be held over 3 extended Saturday classes as an evolving series of sessions and activities tailored to group dynamics and team building.
Course #: MPHL-760-01
Dates: Aug 26 – Dec 18, 2020
Local Planning and Development in Global Travel
Global Hospitality Leadership and Urban & Regional Planning students team up to engage in a cross disciplinary investigation focusing on destination development planning from a domestic and international perspective. A unique global studio environment poses participants with a design and management problem in select locations and cases, asking them to address key issues in planning, general management, and sustainability. The core question will center around place-based tourism: a focus on the distinct cultural, social, and historical characteristics to highlight and preserve in a particular location. The course surveys and connects broad areas from policy and investment, creation of infrastructure, labor and training, product design and marketing, to ecological and cultural sustainability, leveraging strategic thinking, cultural awareness, and leadership principles while managing the creation of a hospitality framework in an emerging destination.
The Integrated Practicum (internship) option is geared towards students who wish to gain experience in the hospitality industry and build a professional network while simultaneously studying. It is one of the most advantageous features of the MPS degree program, allowing students to earn three credits in place of one regular, three-credit Elective. The option is strongly encouraged for those students who are taking the program full-time, or for those students not currently employed within the hospitality industry.
Practical learning opportunities are available through our various hospitality partnerships, including hotel, restaurant, association, and convention placements. Internship opportunities have been reviewed and approved by the program and are offered to students each term. Students may also bring special opportunities to the Executive Director for vetting and approval. Students will document their weekly objectives, activities, network contacts, leadership / management observations, and assessment tools in a project portfolio, which is submitted to their internship advisor at the end of the term.
Note: Registration must be approved by MPHL program administration.
Revenue Management is one of the most essential and in-demand business competencies in the hospitality industry. This course teaches students advanced principles of price variability and yield management, and the science of balance: offering the right product at the right time at the right price to the right customer. While revenue management is used across almost all hospitality companies from hotels and airlines, to rental cars, leisure travel and resorts, its underlying methodology is used broadly in other industries to improve top and bottom-line revenue and in finding optimal solutions for business problems. Success in this area requires an expansive, multi-disciplinary view into all aspects of an operation within the organization including customer behavior and guest touchpoints. Segmentation, pricing, distribution, budget analysis, and channel distribution are evaluated in the quest to maximize revenue. Students will have the opportunity to earn AH&LEI;’s Certification in Hotel Industry Analytics (CHIA) parallel to the course curriculum.
Sales & Marketing and Communications for Hospitality Management
Sales, marketing, and communications strategies are key to building brand perception and awareness, distinguishing a value proposition from competitors, and growing and retaining customers. Paralleling the hospitality industry’s evolving globalization, organizations have moved from a local to a global approach. Once largely sales-driven, hospitality has become a market-driven industry, where increasingly complex channels are required to target, reach, and convert diverse prospective audiences. Today, an integrated multi-channel marketing and communications strategy is the norm, authentic content and storytelling are king, and this mastery-level course explores why.
Creative and successful sales & marketing case studies are central in this foundational course, in which students learn the principles of marketing management at both the property and corporate level. Projects focus on the positioning and development of effective sales & marketing and communications plans, and the collection, tracking and analysis of data, metrics, and key performance indicators to drive strategy.
Particular emphasis is given to a variety of target customer segments including business and leisure travelers, travel agencies, meeting planners, and broader groups from baby boomers to millennials and beyond. Students will learn marketing methodologies across multiple media channels including traditional (print, direct mail, radio, outdoor, TV, etc.) and digital (email, display, search, social media, etc.,). Sample topics include: customer loyalty programs, guest response action plans, ethical and privacy issues, liability and risk, as well as creative models for design and visualization. Other topics include the changing value of ratings & review systems across the world with influencer sites like TripAdvisor, Yelp, etc., and events and destination marketing.
Note: Foundation requirement for Global Hospitality Leadership.