Laura Ferry is the founder of Good Company, a social impact and brand citizenship consultancy, widely recognized for developing high-value strategies for socially responsible brands, media companies, advocacy programs, education platforms, and community collectives. Good Company is known for its expertise establishing social ventures for national brands, media and nonprofits, and with major media companies. The company has developed alliances and branded programs for PBS KIDS, Cricket Media, Discovery Communications, Western Digital, FINRA, International Paper, Highlights, Whole Foods, PetSmart, Toys ‘R Us, as well as KaBOOM!, Ashoka, and the Partnership for a Healthier America, sister organization to First Lady Michelle Obama’s “Let’s Move” initiative.
Prior to launching Good Company, Laura began her career at National Public Radio (NPR) in the Engineering and IT department where she developed strategic partnerships in new media for public broadcasting. She later took on roles with Digital Equipment Corporation (DEC), Hewlett Packard, PBS and Discovery Communications. Her roles leading strategic alliances in technology, brand licensing for television media and education resulted in the development of key industry relationships in ed-tech, enterprise solutions, publishing, apparel, and digital media companies. Laura has also served as the co-founder and CMO of multiple start-up companies including Workbench Platform, now owned by Google Education, where she led marketing and partnerships, oversaw brand strategy, business development and digital marketing strategy.
Laura Ferry holds an M.A. from Georgetown University in Communications, Culture & Technology, and graduated summa cum laude with two Bachelor's degrees from Trinity University. She is also certified in Corporate Social Responsibility (CSR) by Rutgers Business School’s Institute for Ethical Leadership.