Course Schedule for Summer 2018


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MPPR-716-40

Brand Journalism

The trends of organizations hiring journalists to create content is not a new thing but it is a thriving sub-genre of public relations, journalism and marketing. Brand journalism is a response to the idea that brands no longer need external storytellers to share their own truth but can directly appeal to the public. This class takes a practical approach that will help journalism students understand brand needs and teach public relations and marketing students some of the skills they will need to be strong storytellers. It will also explore strategies for creating and implementing effective content that will reach audiences. Students will explore a variety of case studies, learn from guest speakers, and utilize fundamental journalism skills in order to become masters at creating a strong brand identity.

Note: Must have completed MPPR 505 Elements of Communications Planning and MPPR 508 PR Writing. 90 min. distance learning component required. Cross-listed with MPJO 716.

  • Course #: MPPR-716-40
  • CRN: 16568
  • Format: On-campus
  • Instructor: Robbins, C.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-950-140

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: This MPS PR/CC course meets online. Course is a core requirement pf the MPS degree. A grade of "B" or higher is needed to pass this class. Must have completed MPPR 505 and MPPR 500.

  • Course #: MPPR-950-140
  • CRN: 15945
  • Format: Online
  • Instructor: Johnson, B.
  • Dates: May 21 – Aug 19, 2018

MPPR-950-40

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Course is a core requirement of the MPS degree. A grade of "B" or higher is needed to pass this course. Must have completed MPPR 505 and MPPR 500. Additional 90 minute distance learning comoinent required.

  • Course #: MPPR-950-40
  • CRN: 11697
  • Format: On-campus
  • Instructor: Spaulding, C.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-502-40   Canceled

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-40
  • CRN: 16501
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-502-140

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

Note: This MPS PRCC course meets online.

  • Course #: MPPR-502-140
  • CRN: 16500
  • Format: Online
  • Instructor: Earley, M.
  • Dates: May 21 – Aug 19, 2018

MPPR-500-40

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Course is a core requirement for the PR/CC MPS degree. Additional 90-min distance learning component required.

  • Course #: MPPR-500-40
  • CRN: 12985
  • Format: On-campus
  • Instructor: Stewart, M.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-500-140

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: This core requirement of the MPS PRCC degree meets online.

  • Course #: MPPR-500-140
  • CRN: 15528
  • Format: Online
  • Instructor: Stewart, M.
  • Dates: May 21 – Aug 19, 2018

MPPR-730-140

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

  • Course #: MPPR-730-140
  • CRN: 16506
  • Format: Online
  • Instructor: Mermestein, M.
  • Dates: May 21 – Aug 19, 2018

MPPR-810-140

Crisis Communications

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett In today’s world of increased access to information, social media, and global news, responding to a crisis or threat to an organization’s reputation has become more critical and immediate than ever before. Effective crisis communications can prevent or minimize the damage to an organization’s reputation as the result of a crisis. The stakes are high and a strong crisis communicator needs to be prepared, nimble, and responsive. This course is focused on the practical understanding and techniques of crisis communications learned and utilized over years of front-line experience. This class will equip students with the knowledge and practical skills necessary to prepare for and respond to incidents, issues, and crises that can threaten an organization’s valuable reputation. Comments: This change is specific to the online section -101 of Crisis Communications.

Note: This MPS PR/CC course meets online.

  • Course #: MPPR-810-140
  • CRN: 15941
  • Format: Online
  • Instructor: Flaherty, J.
  • Dates: May 21 – Aug 19, 2018

MPPR-506-140

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This MPS PR/CC elective course meets online. This course will be cross-listed with MPMC 806-140.

  • Course #: MPPR-506-140
  • CRN: 15938
  • Format: Online
  • Instructor: Piccorossi, M.
  • Dates: May 21 – Aug 19, 2018

MPPR-755-140

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: This MPS PRCC degree course meets online.

  • Course #: MPPR-755-140
  • CRN: 15539
  • Format: Online
  • Instructor: Matt Heim
  • Dates: May 21 – Aug 19, 2018

MPPR-755-40

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: 90-min distance learning component required.

  • Course #: MPPR-755-40
  • CRN: 13866
  • Format: On-campus
  • Instructor: Judah, J.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-505-140

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This MPS PRCC degree foundational requirement meets online. A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-140
  • CRN: 15526
  • Format: Online
  • Instructor: Dziemian, N.
  • Dates: May 21 – Aug 19, 2018

MPPR-505-40

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This course is a core requirement of the PR/CC MPS Degree. A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-40
  • CRN: 15441
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-865-62

Global Immersion: Digital Strategy

Even as Facebook nears one billion global users the world’s population continues to evolve the way we communicate and spread news and information. The usage and spread of social media has affected different regions and countries in disparate ways. From alternative social networks like Orkut in India to the rise in chat apps like QQ in China or Line in Japan, and the use of mobile devices in many parts of Asia and Africa -- large portions of the world’s populous are communicating on different channels in very different ways. As professional communicators, many of our employers and the clients we work for are becoming increasingly global. This requires us to go beyond our regional knowledge of the evolving communications landscape to embrace a truly global view of communications in order to create solutions for a new age that reaches the right people in the appropriate ways. This course will introduce students to the basic elements of global communications by focusing on six key international regions in a revolving class format where students work on case projects from global regions each week. Students will be asked to create a regionally tailored digital communication and marketing strategy to engage a company’s stakeholders in its stated brand engagement initiatives. The class will emphasize user-centric strategy and concepts as keys to successful campaigns. Each student will work on cases for 3 out of the 6 total weeks. The course culminates in an intensive week-long, hands on engagement in London, during which student teams will respond to the specific needs of real clients by developing and presenting their insights and strategies.

Note: Notes: Students must have completed the core-foundation courses (MPPR 502 and 505) to register for this elective course. This course is cross-listed with MPMC-865-62. Registration requires an application and special approval from the PRCC program. Travel requirement and fee connected to this course. No fee refunds. Students are required to be on-site in Dublin, Ireland for July 1-7, 2018 study tour.

  • Course #: MPPR-865-62
  • CRN: 16327
  • Format: On-campus
  • Instructors: Seckler, K. , Zajack, W.
  • Dates: May 21 – Jul 14, 2018
  • Class Meetings:

MPPR-780-40   Canceled

Grassroots Communications

The average consumer is bombarded with thousands of messages every single day. Grassroots and word-of-mouth communications can cut through the clutter, make your message stick, and persuade people to take action. Grassroots is the oldest form of communications and among the most effective. But many marketing and communications professionals overlook these important, yet inexpensive, strategies. In this course we'll discuss the history of grassroots communications, the theories behind it all, and develop "how-to" tactics that can help any business, non-profit or political organizer succeed in the 21st century.

Note: 90-min distance learning component required.

  • Course #: MPPR-780-40
  • CRN: 13874
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-710-140

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

Note: This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-140
  • CRN: 16505
  • Format: Online
  • Instructor: Forrester, A.
  • Dates: May 21 – Aug 19, 2018

MPPR-863-40

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required.

  • Course #: MPPR-863-40
  • CRN: 14667
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-873-40

MPS PR/CC Internship II

This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Students to complete this course after Internship I. Program Approval is required.

  • Course #: MPPR-873-40
  • CRN: 14942
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-866-40

MPS PR/CC OCPA Fellowship

  • Course #: MPPR-866-40
  • CRN: 15943
  • Format: On-campus
  • Instructor: Dziemian, N.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-876-61

MPS PR/CC OCPA Fellowship II

  • Course #: MPPR-876-61
  • CRN: 16101
  • Format: On-campus
  • Instructor: Dziemian, N.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-509-40

Photo & Video Story Telling

Note: Must have completed MPPR 505 Elements of Communications Planning. 90 min. distance learning component required. Cross-listed with MPJO 508

  • Course #: MPPR-509-40
  • CRN: 16558
  • Format: On-campus
  • Instructor: Knapp, L.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-837-140

Project Management and Budgeting for Communicators

This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

Note: This MPS PR/CC elective course meets online.

  • Course #: MPPR-837-140
  • CRN: 16609
  • Format: Online
  • Instructor: Bradford, S.
  • Dates: May 21 – Aug 19, 2018

MPPR-508-140

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: This MPS PR/CC elective course meets online.

  • Course #: MPPR-508-140
  • CRN: 16502
  • Format: Online
  • Instructor: Rebecca Andersen
  • Dates: May 21 – Aug 19, 2018

MPPR-508-41   Canceled

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: 90 min. distance learning component required.

  • Course #: MPPR-508-41
  • CRN: 16504
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-508-40

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-40
  • CRN: 16503
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-600-40

Public Speaking & Pitching

Presenting yourself, materials, and ideas is a daily activity of a communications practitioner. This course will improve your ability to speak effectively in various situations, including speaking impromptu, presenting an idea, explaining extremely difficult subject matter, and persuading people on a volatile issue. More specifically, you will build on and improve the subtleties of delivery, structure, and visual aids. Class exercises focus on audience analysis, strategic presenting, theme development, argument construction, techniques for creating “stickiness,” and effective openings and closings.

Note: Must have completed MPPR 505 Elements of Communications. 90 min. distance learning component required. Cross-listed with MPMC 890 and MPJO 600

  • Course #: MPPR-600-40
  • CRN: 16559
  • Format: On-campus
  • Instructor: Padovano, S.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings:

MPPR-778-40

Visual Communications

This course teaches foundational and practical applications of visual communication in the digital environment. Students learn to apply basic typography, color strategies, digital imaging, and design principles to critiquing as well as creating visual content. Students should have basic working knowledge of Adobe InDesign, Photoshop and Illustrator to take this course.

Note: Must have completed MPPR 505 Elements of Communications Planning. Two additional 105 min. distance learning components required. This course is cross-listed with MPMC 878

  • Course #: MPPR-778-40
  • CRN: 16556
  • Format: On-campus
  • Instructor: Wang, X.
  • Dates: May 21 – Aug 19, 2018
  • Class Meetings: