Course Schedule for Fall 2017


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MPPR-906-01

Activating Audiences for Causes

Every cause is driven by it’s supporters — from donors, to volunteer leaders, to advocates. We’ll use the latest in behavioral economics, program analytics, and brain science to show how you can inspire your audiences to support a non-profit cause and do good in the world. This course will explore: - how people are “wired” to support causes, and how to best persuade them to increase their support; - how age impacts what people want from the causes they support; - best practices for strategies and tactics that non-profits (and progressive brands) use to drive support. In the end, students will know how to craft (and evaluate) a pragmatic conversion strategy -- acquisition, conversion, activation, engagement and retention -- that goes beyond just informing and educating, but actually drives behavior.

Note: Additional 150 minute distance learning requirement. Must have completed MPPR-505: Elements of Communications Planning to take this course.

  • Course #: MPPR-906-01
  • CRN: 29188
  • Format: On-campus
  • Instructor: Parker, E.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-950-101

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: This MPS PR/CC course meets online. Course is a core requirement for the MPS degree and a minimum grade of "B" is needed to pass. Must have completed MPPR 500-Ethics and MPPR 505-Elements of Communications Planning.

  • Course #: MPPR-950-101
  • CRN: 32574
  • Format: Online
  • Instructor: Spaulding, C.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-950-02

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Course is core requirement for the MPS degree and a minimum grade of "B" is needed to pass. Additional 150 minute distance learning requirement Must have completed MPPR 500-Ethics & MPPR 505 Elements of Communications Planning.

  • Course #: MPPR-950-02
  • CRN: 26908
  • Format: On-campus
  • Instructors: Johnson, B. , Spaulding, C.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-950-01

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Core requirement for MPS degree and a minimum grade of "B" is needed to pass. Additional 150 minute distance learning component. Must have completed MPPR 500- Ethics and MPPR 505 – Elements of Communications Planning

  • Course #: MPPR-950-01
  • CRN: 22212
  • Format: On-campus
  • Instructors: Johnson, B. , Spaulding, C.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-900-01

Cause Consulting

Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

Note: Must have completed MPPR 505 – Elements of Communications Planning Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

  • Course #: MPPR-900-01
  • CRN: 12264
  • Format: On-campus
  • Instructor: Trybus, J.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-502-101

Communications Research

Note: Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-101
  • CRN: 32982
  • Format: Online
  • Instructor: Earley, M.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-502-01

Communications Research

Note: Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-01
  • CRN: 32980
  • Format: On-campus
  • Instructor: Coons, B.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-502-02

Communications Research

Note: Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-02
  • CRN: 32981
  • Format: On-campus
  • Instructor: Coons, B.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-905-101

Consulting

This course in Consulting is designed for aspiring communications professionals who may be interested in management consulting as a career and who seek an understanding of the skills, methodologies, and mindsets that are critical for this relatively new and fast growing profession. The course will proceed from a general outline of consulting using a case study approach to the specifics of consulting with an emphasis on the application of communications expertise in helping to realize the missions and improve the performance of organizations in both the public and private sectors as measured by their missions.

Note: This MPS PR/CC course meets online. Must complete MPPR 505 to enroll.

  • Course #: MPPR-905-101
  • CRN: 32573
  • Format: Online
  • Instructor: Worth, S.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-500-101

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: This core requirement of the MPS PRCC degree meets online

  • Course #: MPPR-500-101
  • CRN: 30899
  • Format: Online
  • Instructor: Stewart, M.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-500-01

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Core requirement for the MPS degree.

  • Course #: MPPR-500-01
  • CRN: 15027
  • Format: On-campus
  • Instructor: Stewart, M.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-500-02

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Core requirement for the MPS degree. Additional 150 minute distance learning component required. The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

  • Course #: MPPR-500-02
  • CRN: 20990
  • Format: On-campus
  • Instructor: Patty Long
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-500-03

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Core requirement for the MPS degree. The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

  • Course #: MPPR-500-03
  • CRN: 24129
  • Format: On-campus
  • Instructor: Chartese Torrence
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-730-01

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

Note: Additional 150 minute distance learning component included. This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

  • Course #: MPPR-730-01
  • CRN: 20407
  • Format: On-campus
  • Instructor: Clemons, S.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-810-101

Crisis Communications

The course provides an advanced learning opportunity in corporate crisis analysis, response and management, from the perspective of the chief communication officer (CCO). Course participants will assume a CCO perspective to analyze “corporate crisis” situations, understand and create communication strategies designed for best achievable outcomes (BAO). Case studies, guest presentations and participative exercises will be used. The following guide will help provide focus for individual assessment and class discussion. By the end of this course, you will have: • An understanding of the framework and tools necessary to develop the expertise and confidence to successfully handle a corporate crisis situation. • Applied analysis of case studies and scenario challenges to think strategically and make recommendations to solve business challenges through corporate communications. • Heard directly from senior communications professionals invited to present the “real life” crisis communications challenges they have confronted. • Participated in a crisis scenario as a member of a corporate team. • Tracked pre-crisis symptoms in the Pre-crisis Intelligence Project (PIP).

Note: This MPS PR/CC course meets online. Must complete MPPR 505 to enroll.

  • Course #: MPPR-810-101
  • CRN: 32571
  • Format: Online
  • Instructor: Flaherty, J.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-506-101

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This MPS PR/CC course meets online. Must complete MPPR 505 to enroll.

  • Course #: MPPR-506-101
  • CRN: 32568
  • Format: Online
  • Instructor: Piccorossi, M.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-506-01

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: Must have completed MPPR 505 – Elements of Communications Planning Cross-listed with MPMC-806-01

  • Course #: MPPR-506-01
  • CRN: 27671
  • Format: On-campus
  • Instructor: Durand, N.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-506-02

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: Must have completed MPPR-505: Elements of Communications Planning to take this course. Cross-listed with MPMC-806-02

  • Course #: MPPR-506-02
  • CRN: 29406
  • Format: On-campus
  • Instructor: Vallo, A.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-755-101

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: This MPS PRCC course meets online

  • Course #: MPPR-755-101
  • CRN: 30903
  • Format: Online
  • Instructor: Matt Heim
  • Dates: Aug 30 – Dec 20, 2017

MPPR-755-01

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

  • Course #: MPPR-755-01
  • CRN: 22206
  • Format: On-campus
  • Instructor: McIntyre, W.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-505-101

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This MPS PRCC degree foundational requirement meets online A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-101
  • CRN: 30900
  • Format: Online
  • Instructor: Dziemian, N.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-505-01

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation requirement for PRCC A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-01
  • CRN: 22204
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-505-02

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation requirement in PRCC A minimum grade of "B" is needed to pass. Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

  • Course #: MPPR-505-02
  • CRN: 22205
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-836-01

Leadership in Communications

Organizational leadership is best understood from a communication perspective. A leader influences and motivates other people. Followers trust the leader. Leadership is always in the direction of an outcome—which is judged by followers and observers as success, failure or something in between. The leader’s experience, character, values and talent come into play; communication is engaged in each of these. (Adapted from ‘Leadership, A Communication Perspective,’ Hackman and Johnson, 2009, Waveland Press, Long Grove, IL.) For the professional in communications, the subject of leadership brings two questions into focus: 1. What is the relevance of communication in the process of leading toward desired organizational outcomes? 2. How does the communications professional (e.g., the chief communications officer of an organization) attain and succeed in a leadership position? In this course, students learn what life is like at the highest levels of the public relations and corporate communications profession. As your faculty, we will use readings, case studies and discussions on communication and leadership to further your understanding of communications leadership in an organization, and to focus on the talent, experience and traits useful to advance to leadership positions in the profession. And, you will be able to engage with corporate chief communication officers (CCOs) and other professional leaders who will come into the class as guest lecturers.

Note: Organizational leadership is best understood from a communication perspective. A leader influences and motivates other people. Followers trust the leader. Leadership is always in the direction of an outcome—which is judged by followers and observers as success, failure or something in between. The leader’s experience, character, values and talent come into play; communication is engaged in each of these. (Adapted from ‘Leadership, A Communication Perspective,’ Hackman and Johnson, 2009, Waveland Press, Long Grove, IL.) For the professional in communications, the subject of leadership brings two questions into focus: 1. What is the relevance of communication in the process of leading toward desired organizational outcomes? 2. How does the communications professional (e.g., the chief communications officer of an organization) attain and succeed in a leadership position? In this course, students learn what life is like at the highest levels of the public relations and corporate communications profession. As your faculty, we will use readings, case studies and discussions on communication and leadership to further your understanding of communications leadership in an organization, and to focus on the talent, experience and traits useful to advance to leadership positions in the profession. And, you will be able to engage with corporate chief communication officers (CCOs) and other professional leaders who will come into the class as guest lecturers.

  • Course #: MPPR-836-01
  • CRN: 25578
  • Format: On-campus
  • Instructor: Muhlberg, J.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-710-01

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

Note: Additional 150 minute distance learning requirement. This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-01
  • CRN: 12260
  • Format: On-campus
  • Instructor: Hennessy, E.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-863-01

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required.

  • Course #: MPPR-863-01
  • CRN: 28159
  • Format: On-campus
  • Instructor: Whipple, L.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-873-01

MPS PR/CC Internship II

This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

Note: Internship II is for students who have completed Internship I previously. Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required.

  • Course #: MPPR-873-01
  • CRN: 28646
  • Format: On-campus
  • Instructor: Whipple, L.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-866-01

MPS PR/CC OCPA Fellowship

  • Course #: MPPR-866-01
  • CRN: 33152
  • Format: On-campus
  • Instructor: Whipple, L.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-876-01

MPS PR/CC OCPA Fellowship II

  • Course #: MPPR-876-01
  • CRN: 33153
  • Format: On-campus
  • Instructor: Whipple, L.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-704-02   Canceled

News Writing and Reporting

Note: Must have completed MPPR 505 Elements of Communications Planning. Crosslisted with MPJO 501-02

  • Course #: MPPR-704-02
  • CRN: 32570
  • Format: On-campus
  • Instructor: Caldwell, A.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-704-01

News Writing and Reporting

Note: Must have completed MPPR 505 Elements of Communications Planning. Crosslisted with MPJO 501-01

  • Course #: MPPR-704-01
  • CRN: 32569
  • Format: On-campus
  • Instructor: Beckwith, R.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-891-01

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: Must have completed MPPR 505 to enroll. Crosslisted with MPJO 891, MPMC 891

  • Course #: MPPR-891-01
  • CRN: 27889
  • Format: On-campus
  • Instructor: Blymire, C.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-891-02

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: Must have completed MPPR 505 to enroll. Crosslisted with MPMC 891, MPJO 891

  • Course #: MPPR-891-02
  • CRN: 30907
  • Format: On-campus
  • Instructor: Blymire, C.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-605-01   Canceled

PR Case Studies

Just as history provides a guide to leaders on how to govern, the study of past and current public relations campaigns test public relations theories, illustrate the challenge of setting objectives and offer valuable lessons on how to evaluate PR campaigns. This class will offer students the opportunity to review, discuss and evaluate multiple PR campaigns in a variety of disciplines. Using various models that will be discussed in the beginning of the semester, students will be able to evaluate the strengths and weaknesses of individual campaigns. In addition, students will gain a valuable body of knowledge of public relations tactics. While reviewing each case, students will be able to answer these types of questions: How did a company's digital strategy help them successfully launch a new product? How did at nonprofit evaluate the level of awareness for their campaign? What exactly can a social media release do for a campaign? How big a budget do you need for a successful PR campaign? Even if an event generated maximum media coverage, did it really meet its original objective?

Note: Additional 150 minute distance learning component.

  • Course #: MPPR-605-01
  • CRN: 18546
  • Format: On-campus
  • Instructor: TBD
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-837-101

Project Management and Budgeting for Communicators

This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

Note: This MPS PRCC course meets online

  • Course #: MPPR-837-101
  • CRN: 30904
  • Format: Online
  • Instructor: Ballard, S.
  • Dates: Aug 30 – Dec 20, 2017

MPPR-837-01

Project Management and Budgeting for Communicators

This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

Note: This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

  • Course #: MPPR-837-01
  • CRN: 27673
  • Format: On-campus
  • Instructor: Marcus, E.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-795-01

Public Affairs: Developing and Managing Successful Campaigns

Public affairs. Political campaigns. Issue campaigns. What do they mean and why should I understand them? Why is public affairs becoming a multi-billion dollar business? Public affairs issue campaigns are designed to influence legislation, regulation and policy at the national, state and local levels. Borrowing tactics honed in political elections, these issue campaigns are reshaping policy in America and attitudes across the country. Upon completion of this course, you will know how to plan and manage successful public policy campaigns, frame debates, develop messages and implement strategies.

Note: Public Affairs: Developing and Managing Successful Campaigns Public affairs. Political campaigns. Issue campaigns. What do they mean and why should I understand them? Why is public affairs becoming a multi-billion dollar business? Public affairs issue campaigns are designed to influence legislation, regulation and policy at the national, state and local levels. Borrowing tactics honed in political elections, these issue campaigns are reshaping policy in America and attitudes across the country. Upon completion of this course, you will know how to plan and manage successful public policy campaigns, frame debates, develop messages and implement strategies.

  • Course #: MPPR-795-01
  • CRN: 27888
  • Format: On-campus
  • Instructors: Maggie Gage , Jon Haber
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-508-101

Public Relations Writing

Note: Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-101
  • CRN: 32979
  • Format: Online
  • Instructor: Rebecca Andersen
  • Dates: Aug 30 – Dec 20, 2017

MPPR-508-02

Public Relations Writing

Note: Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-02
  • CRN: 32978
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-508-01

Public Relations Writing

Note: Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-01
  • CRN: 32977
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-600-01

Public Speaking & Pitching

Presenting yourself, materials, and ideas is a daily activity of a communications practitioner. This course will improve your ability to speak effectively in various situations, including speaking impromptu, presenting an idea, explaining extremely difficult subject matter, and persuading people on a volatile issue. More specifically, you will build on and improve the subtleties of delivery, structure, and visual aids. Class exercises focus on audience analysis, strategic presenting, theme development, argument construction, techniques for creating “stickiness,” and effective openings and closings.

Note: Must have completed MPPR-505 Elements of Communications Planning. This course is cross listed with MPMC 890-01 Presenting yourself, materials, and ideas is a daily activity of a communications practitioner. This course will improve your ability to speak effectively in various situations, including speaking impromptu, presenting an idea, explaining extremely difficult subject matter, and persuading people on a volatile issue. More specifically, you will build on and improve the subtleties of delivery, structure, and visual aids. Class exercises focus on audience analysis, strategic presenting, theme development, argument construction, techniques for creating "stickiness," and effective openings and closings.

  • Course #: MPPR-600-01
  • CRN: 30901
  • Format: On-campus
  • Instructor: Conrad, R.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPPR-885-01

Speech Writing

Speeches can be powerful tools not only of persuasion but also of inspiration, hence the work of speech writing is often seen as daunting. Yet speech writing is only another form of professional writing: it is subject to organization and is a function of critical thinking. Speech writing can be one of the most fulfilling and enjoyable kinds of writing given the very public employment of the work product, but perhaps the greatest satisfaction comes from the act of mixing subject expertise, critical analysis, arcane knowledge, wordplay, personality, and the ability to impose new structures on familiar ideas. In this course, students will learn the classic elements of speeches and will explore traditional and alternative formats for speeches and oratory. Through lectures, in-class workshops of assignments, and discussion, students will significantly enhance their ability to produce speeches matched to speaker, occasion, and subject.

Note: Additional 150 minute distance learning is required Must have completed MPPR 505 to enroll.


MPPR-560-01

Strt Career Planning & Mgmt

Managing your career and continuing your professional development are cornerstones to success. Whether you are aspiring to your next promotion, searching for a new job, or changing industries, understanding the elements of strategic career planning and professional development will guide you toward your goals. In today’s world economy, learning and implementing these strategic are essential to both personal and professional well being and success. There are specific professional management strategies that will ensure preparedness, markateabability, and competitiveness for your next career move. Each week, we will focus key elements of strategic career development using the previous week’s readings and assignments, and by utilizing class activities that will demonstrate what you have learned. Individual participation and in-class assignments/presentations will be included to enhance the learning experience. This course will provide you with the knowledge and tools that can be customized and applied to your career and your vision for the future.

Note: Also listed as MPJO-560, MPMC-560. Students should have completed one semester in PR/CC program. This is a zero-credit, non-graded course. Students who miss more than two classes or more than one assignment will be administratively withdrawn from the course.

  • Course #: MPPR-560-01
  • CRN: 27908
  • Format: On-campus
  • Instructor: Sunny Levitt
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings: