Master's in Public Relations & Corporate Communications

On-Campus Course Schedule for Fall 2021

17 Nov 12-1pm ET
Marketing & Communications—Virtual Panel  
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MPPR-900-01

Cause Consulting

Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

Note: Must have completed MPPR 505 and MPPR 502.

  • Course #: MPPR-900-01
  • CRN: 12264
  • Instructor: Trybus, J.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-502-01

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-01
  • CRN: 32980
  • Instructor: Booms, J.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-905-01

Consulting

This course in Consulting is designed for aspiring communications professionals who may be interested in management consulting as a career and who seek an understanding of the skills, methodologies, and mindsets that are critical for this relatively new and fast growing profession. The course will proceed from a general outline of consulting using a case study approach to the specifics of consulting with an emphasis on the application of communications expertise in helping to realize the missions and improve the performance of organizations in both the public and private sectors as measured by their missions.

Note: Students must have completed MPPR-502 Communications Research and MPPR-5050 Elements of Communications Planning to take this course. This course is cross-listed with MPMC-722-01 and MPDC 890-01.

  • Course #: MPPR-905-01
  • CRN: 38740
  • Instructor: Hennessy, E.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Fri 12:00 PM - 2:30 PM

MPPR-730-01

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

Note: This course is Cross-listed MPHR 530-01.

  • Course #: MPPR-730-01
  • CRN: 20407
  • Instructor: Sahni, S.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Mon 6:00 PM - 8:30 PM

MPPR-506-01

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: Must have completed MPPR 505 – Elements of Communications Planning Cross-listed with MPMC-806-01

  • Course #: MPPR-506-01
  • CRN: 27671
  • Instructor: Durand, N.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-755-01

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

  • Course #: MPPR-755-01
  • CRN: 22206
  • Instructor: Judah, J.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-555-01

Diversity, Equity, & Inclusion

Building mutually beneficial relationships is at the heart of communications. The challenge, however, is that cultural complexities and societal biases sometimes prevent success, even among the most seasoned communicators. Further, the lack of discussion around key issues at work – like finding and keeping diverse talent, the power/privilege dynamic, and racial tension and miseducation - can be the downfall of all global teams (and their clients). Through this course, students will explore (and breakdown) systemic issues in the workplace that breakdown effective communication. Further, by working within a “call-in” classroom culture, students will gain a deeper understanding of language, concepts, and content that can affect organizational morale, as well as dialogue with clients. Students taking this course should expect getting comfortable with the uncomfortable, respectful and difficult conversations with classmates, and an agile and flexible mind that is ready to confront the people, places, and things holding our society back, so we can effectively move forward.

  • Course #: MPPR-555-01
  • CRN: 40062
  • Instructor: Greene, G.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-505-01

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation requirement for PRCC. A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-01
  • CRN: 22204
  • Instructor: Lewis, S.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-780-01

Grassroots Communications

The average consumer is bombarded with thousands of messages every single day. Grassroots and word-of-mouth communications can cut through the clutter, make your message stick, and persuade people to take action. Grassroots is the oldest form of communications and among the most effective. But many marketing and communications professionals overlook these important, yet inexpensive, strategies. In this course we'll discuss the history of grassroots communications, the theories behind it all, and develop "how-to" tactics that can help any business, non-profit or political organizer succeed in the 21st century.

  • Course #: MPPR-780-01
  • CRN: 40060
  • Instructor: Charles, M.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-702-01

In Search of the Big Idea

  • Course #: MPPR-702-01
  • CRN: 40105
  • Instructor: Meshulam, E.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-710-01

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-01
  • CRN: 12260
  • Instructor: Conrad, R.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Thu 8:00 PM - 10:30 PM

MPPR-863-01

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required. Cross-listed with MPJO 860-01.

  • Course #: MPPR-863-01
  • CRN: 28159
  • Instructor: Garcia, G.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:

MPPR-873-01

MPS PR/CC Internship II

Note: This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

  • Course #: MPPR-873-01
  • CRN: 39128
  • Instructor: Garcia, G.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:

MPPR-866-01   Canceled

MPS PR/CC OCPA Fellowship

  • Course #: MPPR-866-01
  • CRN: 40059
  • Instructor: TBD
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:

MPPR-876-01   Canceled

MPS PR/CC OCPA Fellowship II

  • Course #: MPPR-876-01
  • CRN: 38686
  • Instructor: TBD
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:

MPPR-891-01

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: Must have completed MPPR 505 to enroll. Crosslisted with MPJO 891, MPMC 891

  • Course #: MPPR-891-01
  • CRN: 27889
  • Instructor: Blymire, C.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-509-01

Photo & Video Story Telling

  • Course #: MPPR-509-01
  • CRN: 38892
  • Instructor: Henderson, J.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-950-01

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Core requirement for MPS degree and a minimum grade of "B" is needed to pass. Must have completed MPPR 500- Ethics and MPPR 505 – Elements of Communications Planning if you started the program prior to Fall 2017. If you started the program in Fall 2017 or later, you must have completed MPPR 500 Ethics, MPPR 505 Elements of Communications Planning, MPPR 508 PR Writing, and MPPR 502 Communications Research.

  • Course #: MPPR-950-01
  • CRN: 22212
  • Instructor: O'Grady, K.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Wed 6:00 PM - 8:30 PM

MPPR-500-01

PR Ethics: Integrity and Care

Public Relations Ethics: Theory, Integrity, and Care for the Whole Person. In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will marks a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

Note: Core requirement for the PRCC degree. This class requires a "B" grade or better.

  • Course #: MPPR-500-01
  • CRN: 15027
  • Instructor: Stewart, M.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-700-01

PR: Past to Present

Understanding where an industry came from is a key component of propelling in forward. This course will focus on understanding the people, stories, and theories that made public relations the powerhouse industry it is today. From the origins of the first press statement to philosophical concepts to historical influences to strategic communication theory to taking a critical look at current events, students will complete this course with a new-found appreciation and understanding for the communication industry through the critical context surrounding today’s most pressing issues. Students taking this course can expect weekly readings, debates, peer-to-peer learning, film and documentary analysis, lectures, guest speakers, in-depth conversations connecting theory and practice. This course is highly participatory and discussion-based with a focus on improving critical thinking, problem solving, thought articulation, and writing skills.

  • Course #: MPPR-700-01
  • CRN: 40061
  • Instructor: Baillow, A.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-508-01

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-01
  • CRN: 32977
  • Instructor: Mike Long
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-508-02   Canceled

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-02
  • CRN: 41115
  • Instructor: TBD
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:

MPPR-885-01

Speech Writing

Speeches can be powerful tools not only of persuasion but also of inspiration, hence the work of speech writing is often seen as daunting. Yet speech writing is only another form of professional writing: it is subject to organization and is a function of critical thinking. Speech writing can be one of the most fulfilling and enjoyable kinds of writing given the very public employment of the work product, but perhaps the greatest satisfaction comes from the act of mixing subject expertise, critical analysis, arcane knowledge, wordplay, personality, and the ability to impose new structures on familiar ideas. In this course, students will learn the classic elements of speeches and will explore traditional and alternative formats for speeches and oratory. Through lectures, in-class workshops of assignments, and discussion, students will significantly enhance their ability to produce speeches matched to speaker, occasion, and subject.

  • Course #: MPPR-885-01
  • CRN: 28645
  • Instructor: Leary, B.
  • Dates: Aug 25 – Dec 17, 2021
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM