Master's in Public Relations & Corporate Communications

On-Campus Course Schedule for Spring 2023

02 Feb 12-1pm ET
Master's in Public Relations & Corporate Communications Webinar  
14 Feb 11:30am-1pm ET
SCS Open House Lunch  
07 Mar 6-7pm ET
Public Relations & Corporate Communications Sample Class  
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MPPR-723-01

Audio Storytelling- Crosslisted with MPJO-723

Note: This course is cross-listed with MPJO 723. Prerequisites for this course is MPPR 508 PR Writing.

  • Course #: MPPR-723-01
  • CRN: 36395
  • Instructor: Arrieta, R.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Tue 8:00 PM - 10:30 PM

MPPR-900-01

Cause Consulting

Note: Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

  • Course #: MPPR-900-01
  • CRN: 42448
  • Instructor: Trybus, J.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-730-01

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

  • Course #: MPPR-730-01
  • CRN: 40502
  • Instructor: Sahni, S.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-506-01

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This course is cross-listed with MPMC 806 and MPJO 506.

  • Course #: MPPR-506-01
  • CRN: 30352
  • Instructor: Durand, N.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-505-01

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation course requirement for the PRCC program. Students who matriculated prior to Fall 2021 must receive a grade of a "B" or better in this course.

  • Course #: MPPR-505-01
  • CRN: 22462
  • Instructor: Lewis, S.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Tue 8:00 PM - 10:30 PM

MPPR-710-01

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-01
  • CRN: 44423
  • Instructor: Forrester, A.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Wed 8:00 PM - 10:30 PM

MPPR-863-01

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside the classroom (min. 6-8 hours/week) required. Needs Department Approval

  • Course #: MPPR-863-01
  • CRN: 29028
  • Instructor: Garcia, G.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:

MPPR-873-01

MPS PR/CC Internship II

This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

Note: Internship II is for students who have completed Internship I. Extensive documented academic activity and experimental learning outside the classroom (min. 6-8 hrs/wk) required. Needs Department Approval

  • Course #: MPPR-873-01
  • CRN: 29029
  • Instructor: Garcia, G.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:

MPPR-891-01

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities. Note: Students must have completed core/foundation courses MPPR 500 Ethics and MPPR 508 PR Writing to register for this course.

Note: This course is cross-listed as MPMC 891-01 and MPDC 892-01. Must have completed MPPR 505: Elements of Communications Planning to take this course.

  • Course #: MPPR-891-01
  • CRN: 28496
  • Instructor: Blymire, C.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-509-01

Photo & Video Story Telling

This course is designed to give the student the ability to communicate in the Video Age--whether on television or the web. We call it storytelling to emphasize the communication of ideas, rather than simply the technical knowledge of shooting and editing video. Students will begin by learning how shots work together, how to write compelling scripts, and how to use audio for the best effect. Then students will work with professional camera equipment to develop shooting, lighting, and audio skills. The class will also have hands-on instruction in editing techniques using Final Cut Pro. By the end of the course, students should be comfortable in the video storytelling process--from the flash of an idea to the finished product on the screen, in the field, and in the studio.

  • Course #: MPPR-509-01
  • CRN: 41952
  • Instructor: Whittington, J.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-950-02

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 502 Comms Research and MPPR 508 PR Writing. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-02
  • CRN: 44426
  • Instructors: Bennett, L. , O'Grady, K.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-950-01

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 502 Comms Research and MPPR 508 PR Writing. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-01
  • CRN: 22469
  • Instructors: Charles, M. , Imondi, B.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-500-01

Conversations About Ethics: Philosophical, Professional, and Personal

Note: In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will mark a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

  • Course #: MPPR-500-01
  • CRN: 14223
  • Instructor: Ali, S.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Mon 8:00 PM - 10:30 PM

MPPR-508-01

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-508-01
  • CRN: 33832
  • Instructor: Mike Long
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-502-01

Research Methods for PR

The best ideas are only as good as the research behind them. This statement is top-of-mind for every PR practitioner, and is the key to success for every communications plan. Through this course, students will get in-depth training in executing secondary and primary research and will learn how to obtain actionable insights that can be used to support/guide/inform decision-making within the organization. Beginning with the foundations of audience targeting, as well as hypothesis and research question development, students will learn how to set the stage for meaningful inquiry. Then, students will learn about the different types of primary research and work to uncover key insights that help develop client recommendations. The course will conclude through simulations of real-world research activities, like mock focus groups, Qualtrics surveys, and interviews, as well exploring case studies from today's headlines. By the end of the semester, students will not only be prepared to conduct communications research, but create data-driven solutions that solve today's most pressing communication problems.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-502-01
  • CRN: 33829
  • Instructor: Booms, J.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-850-01

Social Media

Note: Social media is the interaction between individuals to create, share, and exchange information. Platforms are ever-changing, always exciting, and forever in need of strategic practitioners to manage the conversation. Through this course, students will develop the skills necessary to communicate and engage with key publics on social media. The course will begin by exploring the differences between legacy and emerging (new and trendy) social media, and how to determine which to use to best achieve client goals and objectives. Students will then apply their new-found platform fluency to practice developing engaging content, write resonating copy, and monitor for impact. In addition, the course will focus on community management practices, social listening techniques, and social media campaign measurement, helping students prepare for real-time strategy and activation. By the end of the experience, students will have hands-on experience developing social media campaigns and be prepared to integrate effectively into communications planning.

  • Course #: MPPR-850-01
  • CRN: 44425
  • Instructor: Wilson, L.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Sat 10:00 AM - 12:30 PM

MPPR-885-01

Speech Writing

Note: Speeches can be powerful tools not only of persuasion but also of inspiration, hence the work of speech writing is often seen as daunting. Yet speech writing is only another form of professional writing: it is subject to organization and is a function of critical thinking. Speech writing can be one of the most fulfilling and enjoyable kinds of writing given the very public employment of the work product, but perhaps the greatest satisfaction comes from the act of mixing subject expertise, critical analysis, arcane knowledge, wordplay, personality, and the ability to impose new structures on familiar ideas. In this course, students will learn the classic elements of speeches and will explore traditional and alternative formats for speeches and oratory. Through lectures, in-class workshops of assignments, and discussion, students will significantly enhance their ability to produce speeches matched to speaker, occasion, and subject.

  • Course #: MPPR-885-01
  • CRN: 42447
  • Instructor: Leary, B.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Fri 12:00 PM - 2:30 PM

MPPR-793-01

Storytelling for Change

Note: Stories have the power to change hearts and minds by capturing attention, spurring emotions, and yielding action. It is why stories are powerful tools in creating positive social change. In this course, students will learn what it takes to become a mission-driven change maker through the impact of storytelling. Students will practice communication techniques that engage audiences to take action, as well as become critical agents and advocates for social movements, legislation, and mobilization. By the end of the course, students will have a social impact skill set applicable to a wide-range of organizations and a new-found appreciation for their ability to create a better world.

  • Course #: MPPR-793-01
  • CRN: 44424
  • Instructor: Kaler-Jones, C.
  • Dates: Jan 11 – May 13, 2023
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM