Master's in Public Relations & Corporate Communications

On-Campus Course Schedule for Summer 2021

While the SCS campus remains closed, on-campus classes will continue to be held remotely. These courses usually run during their regularly scheduled time and are held in synchronous sessions conducted via Zoom. Students should work with their academic advisors to develop course schedules that meet their academic and personal needs.

Show
MPPR-886-40

Change Management Comms

Communications, as a management discipline, must not only be swift to react, but be forward thinking to anticipate and help solve future problems. Change Management Communications is increasingly where practitioners can demonstrate greatest value, as businesses, and their employees, navigate uncharted waters at a furious pace. This hands-on class will help prepare practitioners to identify and act on the communications implications of change. Using a mix of case studies, practical workshops, and group discussion, students will sharpen communications skills, from storytelling to consultative listening, by looking at them anew through the change “lens.” The forces driving change are not simply impacting individual companies but upending entire industries, and spawning entirely new ones. Such change compels companies to rethink their business strategy, reposition themselves in the marketplace, and redefine their value proposition to customers. Business leaders need to acquire new communications skills to help employees take actions to reach new goals. In-house communications teams must reimagine themselves to fulfill their new role. The class will address these, and other, aspects of change. Participants will be encouraged to explore communications, business and other readings – the point being that practitioners need to ‘connect the dots’ between information and issues beyond the traditional boundaries of communications be effective change partners.

  • Course #: MPPR-886-40
  • CRN: 17613
  • Instructor: Leary, B.
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:
    • Mon 5:15 PM - 8:15 PM

MPPR-502-40

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-40
  • CRN: 16501
  • Instructor: Booms, J.
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:
    • Thu 5:15 PM - 8:15 PM

MPPR-863-40

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required.

  • Course #: MPPR-863-40
  • CRN: 14667
  • Instructor: Garcia, G.
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:

MPPR-873-40

MPS PR/CC Internship II

This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Students to complete this course after Internship I. Program Approval is required.

  • Course #: MPPR-873-40
  • CRN: 14942
  • Instructor: Garcia, G.
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:

MPPR-866-40

MPS PR/CC OCPA Fellowship

  • Course #: MPPR-866-40
  • CRN: 15943
  • Instructor: Dziemian, N.
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:

MPPR-714-40

Negotiation Strategy & Skills

The purpose of this course is to provide students with an understanding of current negotiation theory and practice. Students will study negotiation theories, research and techniques. As a result of taking this course, students will have an understanding of how to negotiate effectively in transactions, as managers, and to build effective teams. The materials for this course will consist of readings, negotiation scenarios, and real-life examples. Students will engage in actual negotiations, intensive discussion, individual and group presentations and projects, and close reading of assigned texts and other materials. Students will have an opportunity to explore negotiation theory and practice in order to develop their own strategic approaches to negotiations. Please note: This course requires a subscription to a scenario platform to complete coursework. Students can anticipate an overall associated expense of approximately $100. Access instructions will be provided in the syllabus

Note: The purpose of this course is to provide students with an understanding of current negotiation theory and practice. Students will study negotiation theories, research and techniques. As a result of taking this course, students will have an understanding of how to negotiate effectively in transactions, as managers, and to build effective teams. The materials for this course will consist of readings, negotiation scenarios, and real-life examples. Students will engage in actual negotiations, intensive discussion, individual and group presentations and projects, and close reading of assigned texts and other materials. Students will have an opportunity to explore negotiation theory and practice in order to develop their own strategic approaches to negotiations. Please note: This course requires a subscription to a scenario platform to complete coursework. Students can anticipate an overall associated expense of approximately $100. Access instructions will be provided in the syllabus.

  • Course #: MPPR-714-40
  • CRN: 17823
  • Instructor: Borke, S.
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:
    • Thu 5:15 PM - 8:15 PM

MPPR-876-40

MPS PR/CC OCPA Fellowship II

  • Course #: MPPR-876-40
  • CRN: 16101
  • Instructor: TBD
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:

MPPR-950-40

Public Relations and Corporate Communications Capstone

Note: A minimum grade of "B" is needed to pass. Must have completed MPPR 500- Ethics and MPPR 505 – Elements of Communications Planning if you started the program prior to Fall 2017. If you started the program in Fall 2017 or later, you must have completed MPPR 500 Ethics, MPPR 505 Elements of Communications Planning, MPPR 508 PR Writing, and MPPR 502 Communications Research. This course requires an additional 180 minutes of instruction.

  • Course #: MPPR-950-40
  • CRN: 11697
  • Instructor: TBD
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:
    • Wed 5:15 PM - 8:15 PM

MPPR-500-40

Conversations About Ethics: Philosophical, Professional, and Personal

Public Relations Ethics: Theory, Integrity, and Care for the Whole Person. In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will marks a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

Note: Course is a core requirement for the PR/CC MPS degree. A minimum grade of B is needed to pass. This course requires an additional 180 minutes of instruction.

  • Course #: MPPR-500-40
  • CRN: 12985
  • Instructor: TBD
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:
    • Mon 5:15 PM - 8:15 PM

MPPR-508-40

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-40
  • CRN: 18363
  • Instructor: Mike Long
  • Dates: May 24 – Aug 15, 2021
  • Class Meetings:
    • Wed 5:15 PM - 8:15 PM