Master's in Public Relations & Corporate Communications

On-Campus Course Schedule for Spring 2022

13 Jun 12-1pm ET
Master's in Public Relations & Corporate Communications Webinar  
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MPPR-723-01

Audio Storytelling- Crosslisted with MPJO-723

Note: This course is cross-listed with MPJO 723. Prerequisites for this course is MPPR 508 PR Writing.

  • Course #: MPPR-723-01
  • CRN: 36395
  • Instructor: Arrieta, R.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Tue 8:00 PM - 10:30 PM

MPPR-900-01

Cause Consulting

Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

  • Course #: MPPR-900-01
  • CRN: 42448
  • Instructor: Trybus, J.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-730-01

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

  • Course #: MPPR-730-01
  • CRN: 40502
  • Instructor: Sahni, S.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-506-02

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

  • Course #: MPPR-506-02
  • CRN: 42875
  • Instructor: Durand, N.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Wed 8:00 PM - 10:30 PM

MPPR-506-01

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This course is cross-listed with MPMC 806 and MPJO 506.

  • Course #: MPPR-506-01
  • CRN: 30352
  • Instructor: Durand, N.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-555-01

Diversity, Equity, & Inclusion

Building mutually beneficial relationships is at the heart of communications. The challenge, however, is that cultural complexities and societal biases sometimes prevent success, even among the most seasoned communicators. Further, the lack of discussion around key issues at work – like finding and keeping diverse talent, the power/privilege dynamic, and racial tension and miseducation - can be the downfall of all global teams (and their clients). Through this course, students will explore (and breakdown) systemic issues in the workplace that breakdown effective communication. Further, by working within a “call-in” classroom culture, students will gain a deeper understanding of language, concepts, and content that can affect organizational morale, as well as dialogue with clients. Students taking this course should expect getting comfortable with the uncomfortable, respectful and difficult conversations with classmates, and an agile and flexible mind that is ready to confront the people, places, and things holding our society back, so we can effectively move forward.

  • Course #: MPPR-555-01
  • CRN: 41951
  • Instructor: Greene, G.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-505-01

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation course requirement for the PRCC program. Students who matriculated prior to Fall 2021 must receive a grade of a "B" or better in this course.

  • Course #: MPPR-505-01
  • CRN: 22462
  • Instructor: Frost, J.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-602-01

Emergency & Disaster Comms

Note: During a natural disaster, mass terror, or another catastrophic event, effective communication is key to ensuring stakeholders get the most accurate information quickly and efficiently. This said, the heightened reaction times and immediacy to resolve such events can create barriers between activated teams, especially emergency disaster management technicians and communication professionals. Through these interdisciplinary, team-taught course students will develop the necessary skills to craft, execute, and facilitate messaging during high-stress and high-impact events that affect human life. Students can expect to gain leadership skills that will strengthen and streamline communication between key emergency players, practice role playing emergency scenarios, draft critical documents, and work with the media to ensure both speed and accuracy. This course will be co-taught by two instructors. Both instructors are experts in their fields in emergency communications and emergency management.

  • Course #: MPPR-602-01
  • CRN: 40812
  • Instructors: Claffey, L. , Rodriguez, C.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-835-01

Employee Engagement And Internal Communications

Note: Internal Communications is the essential partner that creates meaningful connections between organizations and their employees amidst a demanding business climate. Internal Communications educates and engages employees so they can understand organizational values to see their unique role in delivering business results. This class focuses on the influential role communication advisors play to address the issues, challenges and opportunities facing internal stakeholders. Students will focus on research, consulting, and best practices to develop internal communication strategies that impact employees with the right message, channel and device. Culture and branding will also be examined in relationship to internal social media, message development, measurement, communicating in real time, and fostering significant two-way communications while balancing the impersonal nature of technology.

  • Course #: MPPR-835-01
  • CRN: 41959
  • Instructors: Blymire, C. , Hennessy, E.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-863-01

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside the classroom (min. 6-8 hours/week) required. Needs Department Approval

  • Course #: MPPR-863-01
  • CRN: 29028
  • Instructor: Garcia, G.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:

MPPR-873-01

MPS PR/CC Internship II

Note: Internship II is for students who have completed Internship I. Extensive documented academic activity and experimental learning outside the classroom (min. 6-8 hrs/wk) required. Needs Department Approval

  • Course #: MPPR-873-01
  • CRN: 29029
  • Instructor: Garcia, G.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:

MPPR-891-01

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: This course is cross-listed as MPMC 891-01 and MPJO 891-01. Must have completed MPPR 505: Elements of Communications Planning to take this course.

  • Course #: MPPR-891-01
  • CRN: 28496
  • Instructor: Blymire, C.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-509-01

Photo & Video Story Telling

  • Course #: MPPR-509-01
  • CRN: 41952
  • Instructor: Henderson, J.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-950-01

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 502 Comms Research and MPPR 508 PR Writing. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-01
  • CRN: 22469
  • Instructors: Amor, A. , O'Grady, K.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-500-02

Conversations About Ethics: Philosophical, Professional, and Personal

Note: In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will mark a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

  • Course #: MPPR-500-02
  • CRN: 41948
  • Instructor: Stewart, M.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Fri 5:20 PM - 7:50 PM

MPPR-500-01

Conversations About Ethics: Philosophical, Professional, and Personal

Public Relations Ethics: Theory, Integrity, and Care for the Whole Person. In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will marks a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

Note: In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will mark a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

  • Course #: MPPR-500-01
  • CRN: 14223
  • Instructor: Ali, S.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Tue 8:00 PM - 10:30 PM

MPPR-508-01

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-508-01
  • CRN: 33832
  • Instructor: Mike Long
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-502-01

Research Methods for PR

The best ideas are only as good as the research behind them. This statement is top-of-mind for every PR practitioner, and is the key to success for every communications plan. Through this course, students will get in-depth training in executing secondary and primary research and will learn how to obtain actionable insights that can be used to support/guide/inform decision-making within the organization. Beginning with the foundations of audience targeting, as well as hypothesis and research question development, students will learn how to set the stage for meaningful inquiry. Then, students will learn about the different types of primary research and work to uncover key insights that help develop client recommendations. The course will conclude through simulations of real-world research activities, like mock focus groups, Qualtrics surveys, and interviews, as well exploring case studies from today's headlines. By the end of the semester, students will not only be prepared to conduct communications research, but create data-driven solutions that solve today's most pressing communication problems.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-502-01
  • CRN: 33829
  • Instructor: Booms, J.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-885-01

Speech Writing

Note: Speeches can be powerful tools not only of persuasion but also of inspiration, hence the work of speech writing is often seen as daunting. Yet speech writing is only another form of professional writing: it is subject to organization and is a function of critical thinking. Speech writing can be one of the most fulfilling and enjoyable kinds of writing given the very public employment of the work product, but perhaps the greatest satisfaction comes from the act of mixing subject expertise, critical analysis, arcane knowledge, wordplay, personality, and the ability to impose new structures on familiar ideas. In this course, students will learn the classic elements of speeches and will explore traditional and alternative formats for speeches and oratory. Through lectures, in-class workshops of assignments, and discussion, students will significantly enhance their ability to produce speeches matched to speaker, occasion, and subject.

  • Course #: MPPR-885-01
  • CRN: 42447
  • Instructor: Leary, B.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Fri 12:00 PM - 2:30 PM

MPPR-790-01

Strategic Event Management

Events are one of the most involving ways to deliver brand messages to hard to reach audiences. This course explores how organizations use events—from company created promotions, to participation in trade shows, sponsorship opportunities and cause marketing—to achieve business goals. Through case studies and guest speakers, students learn how to use events as a strategic platform to create publicity and build brands.

  • Course #: MPPR-790-01
  • CRN: 41956
  • Instructor: Johnson, A.
  • Dates: Jan 12 – May 14, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM