Program in Master's in Public Relations & Corporate Communications

Course Schedule for Spring 2019


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MPPR-906-01

Activating Audiences for Causes

Every cause is driven by its supporters — from donors, to volunteer leaders, to advocates. We’ll use the latest in behavioral economics, program analytics, and brain science to show how you can inspire your audiences to support a non-profit cause and do good in the world. This course will explore: - how people are “wired” to support causes, and how to best persuade them to increase their support; - how age impacts what people want from the causes they support; - best practices for strategies and tactics that non-profits (and progressive brands) use to drive support. In the end, students will know how to craft (and evaluate) a pragmatic conversion strategy -- acquisition, conversion, activation, engagement and retention -- that goes beyond just informing and educating, but actually drives behavior..

Note: This course is cross-listed with MPMC 841. This course requires 150 min. of distance learning or one additional class meeting outside of the standard meeting times. Students must have completed MPPR 505 - Elements of Communications Planning & MPPR 502 Communications Research to take this course.

  • Course #: MPPR-906-01
  • CRN: 28497
  • Format: On-campus
  • Instructor: Parker, E.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-723-01

Audio Storytelling- Crosslisted with MPJO-723

Note: This course is cross-listed with MPJO 723. Prerequisites for this course is MPPR 508 PR Writing.

  • Course #: MPPR-723-01
  • CRN: 36395
  • Format: On-campus
  • Instructor: Arrieta, R.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-603-01

Brand Concept

Note: This course is cross-listed with MPMC 603.

  • Course #: MPPR-603-01
  • CRN: 36379
  • Format: On-campus
  • Instructor: Santelli, R.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-950-02

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 505 Elements of Comm Planning and MPPR 500 Convs Re Ethics: Phil/Prof/Per. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-02
  • CRN: 36389
  • Format: On-campus
  • Instructor: Spaulding, C.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-950-101

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 505 Elements of Comm Planning and MPPR 500 Convs Re Ethics: Phil/Prof/Per. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-101
  • CRN: 33840
  • Format: Online
  • Instructor: Johnson, B.
  • Dates: Jan 09 – May 11, 2019

MPPR-950-01

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 505 Elements of Comm Planning and MPPR 500 Convs Re Ethics: Phil/Prof/Per. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-01
  • CRN: 22469
  • Format: On-campus
  • Instructor: Spaulding, C.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-900-01

Cause Consulting

Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

Note: This course is cross-listed with MPMC 840. Students must have completed MPPR 505 - Elements of Communications Planning & MPPR 502 Communications Research to take this course.

  • Course #: MPPR-900-01
  • CRN: 30360
  • Format: On-campus
  • Instructor: Trybus, J.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-502-102

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-502-102
  • CRN: 36726
  • Format: Online
  • Instructor: Earley, M.
  • Dates: Jan 09 – May 11, 2019

MPPR-502-101

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-502-101
  • CRN: 33831
  • Format: Online
  • Instructor: Earley, M.
  • Dates: Jan 09 – May 11, 2019

MPPR-502-01

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-502-01
  • CRN: 33829
  • Format: On-campus
  • Instructor: Coons, B.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-905-101

Consulting

This course in Consulting is designed for aspiring communications professionals who may be interested in management consulting as a career and who seek an understanding of the skills, methodologies, and mindsets that are critical for this relatively new and fast growing profession. The course will proceed from a general outline of consulting using a case study approach to the specifics of consulting with an emphasis on the application of communications expertise in helping to realize the missions and improve the performance of organizations in both the public and private sectors as measured by their missions.

Note: This elective course meets online. Must have completed MPPR-505: Elements of Communications Planning and MPPR 502 Communications Research to take this course.

  • Course #: MPPR-905-101
  • CRN: 32327
  • Format: Online
  • Instructor: Worth, S.
  • Dates: Jan 09 – May 11, 2019

MPPR-500-101

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Students must receive a grade of a "B" or better in this course. This core requirement of the MPS PRCC degree meets online.

  • Course #: MPPR-500-101
  • CRN: 30594
  • Format: Online
  • Instructor: Stewart, M.
  • Dates: Jan 09 – May 11, 2019

MPPR-888-01

Corp Comm Management

This course explores how to manage an innovative, efficient and cost effective corporate communications organization in an ever-changing, increasingly global business environment. You will explore how communications strategy aligns with business strategy, and how to help manage through times of change including mergers and acquisitions activity, executive turnover, re-branding/naming and other transformational milestones. Students will learn how to design and staff a communications team within cost constraints, and model an effective communications rhythm and related tactics. The class will also delve into financial aspects including how communications leaders help prepare key executives for critical events such as quarterly earnings calls, and explore how building cross-functional coalitions help achieve desired outcomes. Students will examine how to interact effectively with the C-suite, how to prove the value of communications through metrics and ROI analysis, and how certain oversights related to privacy, materiality, and SOX (Sarbanes-Oxley Act) compliance could lead to unexpected pitfalls for an organization. The class will also discuss how organizations can mitigate risk through centralized approval processes and policies, and how to act as a change agent for your company to help drive cultural change and employee engagement.

Note: This course requires 150 min. of distance learning or one additional class meeting outside of the standard meeting times. Students must have completed MPPR 505 Elements of Communications Planning & MPPR 502 Communications Research to take this course.

  • Course #: MPPR-888-01
  • CRN: 36596
  • Format: On-campus
  • Instructor: Koskovich, M.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-730-101

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

  • Course #: MPPR-730-101
  • CRN: 36394
  • Format: Online
  • Instructor: Mermestein, M.
  • Dates: Jan 09 – May 11, 2019

MPPR-810-01

Crisis Communications

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett In today’s world of increased access to information, social media, and global news, responding to a crisis or threat to an organization’s reputation has become more critical and immediate than ever before. Effective crisis communications can prevent or minimize the damage to an organization’s reputation as the result of a crisis. The stakes are high and a strong crisis communicator needs to be prepared, nimble, and responsive. This course is focused on the practical understanding and techniques of crisis communications learned and utilized over years of front-line experience. This class will equip students with the knowledge and practical skills necessary to prepare for and respond to incidents, issues, and crises that can threaten an organization’s valuable reputation. Comments: This change is specific to the online section -101 of Crisis Communications.

Note: “It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett In today’s world of increased access to information, social media, and global news, responding to a crisis or threat to an organization’s reputation has become more critical and immediate than ever before. Effective crisis communications can prevent or minimize the damage to an organization’s reputation as the result of a crisis. The stakes are high and a strong crisis communicator needs to be prepared, nimble, and responsive. This course is focused on the practical understanding and techniques of crisis communications learned and utilized over years of front-line experience. This class will equip students with the knowledge and practical skills necessary to prepare for and respond to incidents, issues, and crises that can threaten an organization’s valuable reputation. Comments: This change is specific to the online section -101 of Crisis Communications.

  • Course #: MPPR-810-01
  • CRN: 25074
  • Format: On-campus
  • Instructor: Muhlberg, J.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-506-02

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This course is cross-listed with MPMC 806. This course requires 150 min. of distance learning or one additional class meeting outside of the standard meeting times.

  • Course #: MPPR-506-02
  • CRN: 32194
  • Format: On-campus
  • Instructor: Vallo, A.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-506-101

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This elective course meets online. Students must have completed MPPR 505 - Elements of Communications Planning & MPPR 502 Communications Research to take this course.

  • Course #: MPPR-506-101
  • CRN: 32195
  • Format: Online
  • Instructor: Adke, D.
  • Dates: Jan 09 – May 11, 2019

MPPR-755-101

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: This elective course meets online.

  • Course #: MPPR-755-101
  • CRN: 32197
  • Format: Online
  • Instructor: Matt Heim
  • Dates: Jan 09 – May 11, 2019

MPPR-756-01

Digital Crisis Management

Responding to scrutiny during a crisis is nothing new. Social media, however, amplifies the coverage and consequently the risk to reputation. Considering the magnitude, variety and lifecycle of these risks, traditional crisis responses that are limited to media relations responses no longer suffice. Today, communicators that are best-equipped for such crises are those who can develop and apply a multi-faceted and multi-channel strategy that not only protects their brand, but enhances it. This class equips students with the knowledge on how to use various tools, techniques and technology to successfully anticipate and navigate online firestorms and prepare themselves and their employers for the potential outcomes.

Note: Must have completed MPPR-505: Elements of Communications Planning to take this course.

  • Course #: MPPR-756-01
  • CRN: 26568
  • Format: On-campus
  • Instructor: Webber, D.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-505-01

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation course requirement for the PRCC program. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-505-01
  • CRN: 22462
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-505-02

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation course requirement for the PRCC program. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-505-02
  • CRN: 23178
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-505-101

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This foundation requirement for PRCC meets online. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-505-101
  • CRN: 30593
  • Format: Online
  • Instructor: Dziemian, N.
  • Dates: Jan 09 – May 11, 2019

MPPR-702-101

In Search of the Big Idea

Note: This course is cross-listed with MPMC 703. This course is housed in the IMC master's program.

  • Course #: MPPR-702-101
  • CRN: 36405
  • Format: Online
  • Instructor: Black, C.
  • Dates: Jan 09 – May 11, 2019

MPPR-835-101

Employee Engagement And Internal Communications

Internal Communications is the essential partner that creates meaningful connections between organizations and their employees amidst a demanding business climate. Internal Communications educates and engages employees so they can understand organizational values to see their unique role in delivering business results. This class focuses on the influential role communication advisors play to address the issues, challenges and opportunities facing internal stakeholders. Students will focus on research, consulting, and best practices to develop internal communication strategies that impact employees with the right message, channel and device. Culture and branding will also be examined in relationship to internal social media, message development, measurement, communicating in real time, and fostering significant two-way communications while balancing the impersonal nature of technology.

Note: Students must have completed MPPR 505 Elements of Communications Planning & MPPR 502 Communications Research before taking this course.

  • Course #: MPPR-835-101
  • CRN: 36391
  • Format: Online
  • Instructor: Neisworth, H.
  • Dates: Jan 09 – May 11, 2019

MPPR-863-01

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside the classroom (min. 6-8 hours/week) required. Needs Department Approval

  • Course #: MPPR-863-01
  • CRN: 29028
  • Format: On-campus
  • Instructor: Garcia, G.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-873-01

MPS PR/CC Internship II

This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

Note: Internship II is for students who have completed Internship I. Extensive documented academic activity and experimental learning outside the classroom (min. 6-8 hrs/wk) required. Needs Department Approval


MPPR-866-01

MPS PR/CC OCPA Fellowship

Note: Needs Department Approval

  • Course #: MPPR-866-01
  • CRN: 32636
  • Format: On-campus
  • Instructor: Dziemian, N.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-876-01

OCPA FELLOWSHIP II

Note: Needs Department Approval

  • Course #: MPPR-876-01
  • CRN: 33838
  • Format: On-campus
  • Instructor: Dziemian, N.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-644-01

Ops & Exp Mgmt: Events

  • Course #: MPPR-644-01
  • CRN: 36642
  • Format: On-campus
  • Instructor: White, J.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-891-01

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: This course is cross-listed as MPMC 891-01 and MPJO 891-01. Must have completed MPPR 505: Elements of Communications Planning to take this course.

  • Course #: MPPR-891-01
  • CRN: 28496
  • Format: On-campus
  • Instructor: Blymire, C.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-891-02

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: This course is cross-listed as MPJO 891-02 and MPMC 891-02. Must have completed MPPR 505: Elements of Communications Planning to take this course.

  • Course #: MPPR-891-02
  • CRN: 28831
  • Format: On-campus
  • Instructor: Blymire, C.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-837-101

Project Management and Budgeting for Communicators

This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

Note: This elective course meets online.

  • Course #: MPPR-837-101
  • CRN: 32199
  • Format: Online
  • Instructor: Bradford, S.
  • Dates: Jan 09 – May 11, 2019

MPPR-508-101

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-508-101
  • CRN: 33834
  • Format: Online
  • Instructor: Rebecca Andersen
  • Dates: Jan 09 – May 11, 2019

MPPR-508-02

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-508-02
  • CRN: 33833
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-508-01

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-508-01
  • CRN: 33832
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-600-01

Public Speaking & Pitching

Presenting yourself, materials, and ideas is a daily activity of a communications practitioner. This course will improve your ability to speak effectively in various situations, including speaking impromptu, presenting an idea, explaining extremely difficult subject matter, and persuading people on a volatile issue. More specifically, you will build on and improve the subtleties of delivery, structure, and visual aids. Class exercises focus on audience analysis, strategic presenting, theme development, argument construction, techniques for creating “stickiness,” and effective openings and closings.

Note: Must have completed MPPR-505: Elements of Communications Planning to take this course.

  • Course #: MPPR-600-01
  • CRN: 30354
  • Format: On-campus
  • Instructor: Hennessy, E.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-815-01

Reputation Management

Reputation management is the cornerstone to any successful public relations or communications strategy. Regardless of industry, size, or geographic location – the value of an organization’s brand plays a profound role in its overall ability to achieve its goals and objectives. In this course, students will gain awareness of the ingredients that constitute a reputation, the ways in which it can be measured, and gain practical experience with real-world case studies. Through presentations and exercises, students will explore answers to questions, such as: What is the role of personal reputation in an overall organization? How do reputation and brand intersect? What are the factors of reputational risk? How does corporate culture influence a company’s reputation and how can internal communications serve as a tool? What is the strategy behind shaping reputation and what are the ethical values to consider? Where does social media fit in the larger communications plan when addressing reputation management and how can you engage stakeholders and influencers? In a world where a reputation can be won or lost in 140 characters, the learnings in this course will lift the veil on this lesser known but widely impactful influencer in a public relations program.

Note: Students must have completed MPPR 505 - Elements of Communications Planning & MPPR 502 Communications Research to take this course.

  • Course #: MPPR-815-01
  • CRN: 32198
  • Format: On-campus
  • Instructor: Ali, S.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-560-01

Strt Career Planning & Mgmt

Managing your career and continuing your professional development are cornerstones to success. Whether you are aspiring to your next promotion, searching for a new job, or changing industries, understanding the elements of strategic career planning and professional development will guide you toward your goals. In today’s world economy, learning and implementing these strategies are essential to both personal and professional well being and success. There are specific professional management strategies that will ensure preparedness, marketability, and competitiveness for your next career move. Each week, we will focus on key elements of strategic career development using the previous week’s readings and assignments and by utilizing class activities that will demonstrate what you have learned. Individual participation and in-class assignments/presentations will be included to enhance the learning experience. This course will provide you with the knowledge and tools that can be customized and applied to your career and your vision for the future.

Note: Cross-listed with MPJO 560 and MPMC 560. This is a zero-credit, non-graded course. Students who miss more than two (2) classes or more than one (1) assignment will be administratively withdrawn from the course.

  • Course #: MPPR-560-01
  • CRN: 27325
  • Format: On-campus
  • Instructor: Sunny Levitt
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings:

MPPR-779-01

Web Development for Media (Cross-listed with MPJO 779)

Merely using the web and digital tools is no longer enough for today’s media professionals. Journalists and communicators alike need to have a strong foundational and practical understanding of how websites and web applications are built and how to troubleshoot when problems arise. This class does not aim to make you full-time coders (though maybe you’ll want to be after this class!) or require any previous web development experience, but we do want you to come away with some coding skills. You’ll also be able to collaborate more effectively with web developers and to continue learning on your own. Students will learn about the various areas of web development and the fundamental technologies used to code and design web pages by diving into HTML and CSS, plus some JavaScript/jQuery and PHP. Students will set up and customize their own self-hosted website using WordPress. Readings, hands-on demonstrations, self-learning tutorials and assignments will be the basis for instruction.

Note: This course is cross-listed with MPJO 779. This course is housed in the Journalism master's program. Pre-req for this course is MPPR 505 Elements of Communications Planning.

  • Course #: MPPR-779-01
  • CRN: 36393
  • Format: On-campus
  • Instructor: Linch, G.
  • Dates: Jan 09 – May 11, 2019
  • Class Meetings: