Course Schedule for Summer 2017


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MPPR-950-40

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Course is a core requirement of the MPS degree. A grade of "B" or higher is needed to pass this course. Must have completed MPPR 505 and MPPR 500.

  • Course #: MPPR-950-40
  • CRN: 11697
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-950-41

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Course is core requirement for the MPS degree Must have completed MPPR 500 and MPPR 505 A grade of "B" or higher is needed to pass this course.

  • Course #: MPPR-950-41
  • CRN: 14434
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-950-140

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: This MPS PR/CC course meets online. Course is a core requirement pf the MPS degree. A grade of "B" or higher is needed to pass this class. Must have completed MPPR 505 and MPPR 500.


MPPR-900-40

Cause Consulting

Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

Note: Must have completed MPPR 505, Elements of Comms Planning. Additional 90 minute distance learning component required.

  • Course #: MPPR-900-40
  • CRN: 16054
  • Format: On-campus
  • Instructor: Trybus, J.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-870-140

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

Note: This MPS PRCC degree course meets online.

  • Course #: MPPR-870-140
  • CRN: 15533
  • Format: Online
  • Instructor: Earley, M.
  • Dates: May 22 – Aug 20, 2017

MPPR-500-140

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: This core requirement of the MPS PRCC degree meets online.

  • Course #: MPPR-500-140
  • CRN: 15528
  • Format: Online
  • Instructor: Stewart, M.
  • Dates: May 22 – Aug 20, 2017

MPPR-500-40

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Course is a core requirement for the PR/CC MPS degree.

  • Course #: MPPR-500-40
  • CRN: 12985
  • Format: On-campus
  • Instructor: Stewart, M.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPPR-810-140

Crisis Communications

The course provides an advanced learning opportunity in corporate crisis analysis, response and management, from the perspective of the chief communication officer (CCO). Course participants will assume a CCO perspective to analyze “corporate crisis” situations, understand and create communication strategies designed for best achievable outcomes (BAO). Case studies, guest presentations and participative exercises will be used. The following guide will help provide focus for individual assessment and class discussion. By the end of this course, you will have: • An understanding of the framework and tools necessary to develop the expertise and confidence to successfully handle a corporate crisis situation. • Applied analysis of case studies and scenario challenges to think strategically and make recommendations to solve business challenges through corporate communications. • Heard directly from senior communications professionals invited to present the “real life” crisis communications challenges they have confronted. • Participated in a crisis scenario as a member of a corporate team. • Tracked pre-crisis symptoms in the Pre-crisis Intelligence Project (PIP).

Note: This MPS PR/CC course meets online.


MPPR-506-40

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: Must have completed MPPR 505 -- Elements of Communications This course is cross-listed with MPMC 806-01

  • Course #: MPPR-506-40
  • CRN: 13327
  • Format: On-campus
  • Instructor: Lukich, M.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-506-140

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This MPS PR/CC elective course meets online.


MPPR-755-140

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: This MPS PRCC degree course meets online.

  • Course #: MPPR-755-140
  • CRN: 15539
  • Format: Online
  • Instructor: Matt Heim
  • Dates: May 22 – Aug 20, 2017
  • Syllabus: Download

MPPR-755-40

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

  • Course #: MPPR-755-40
  • CRN: 13866
  • Format: On-campus
  • Instructor: Judah, J.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-756-40

Digital Crisis Management

Responding to scrutiny during a crisis is nothing new. Social media, however, amplifies the coverage and consequently the risk to reputation. Considering the magnitude, variety and lifecycle of these risks, traditional crisis responses that are limited to media relations responses no longer suffice. Today, communicators that are best-equipped for such crises are those who can develop and apply a multi-faceted and multi-channel strategy that not only protects their brand, but enhances it. This class equips students with the knowledge on how to use various tools, techniques and technology to successfully anticipate and navigate online firestorms and prepare themselves and their employers for the potential outcomes.

Note: Must have completed MPPR 505 - Elements of Communications Planning. Additional 90 minute distance learning component is required.

  • Course #: MPPR-756-40
  • CRN: 13896
  • Format: On-campus
  • Instructor: Webber, D.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPPR-505-40

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This course is a core requirement of the PR/CC MPS Degree. A minimum grade of "B" is needed to pass. Additional 90 minute distance learning component is required.

  • Course #: MPPR-505-40
  • CRN: 15441
  • Format: On-campus
  • Instructor: Johnson, B.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-505-140

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This MPS PRCC degree foundational requirement meets online. A minimum grade of "B" is needed to pass.


MPPR-865-62   Canceled

Global Immersion: Digital Strategy

Even as Facebook nears one billion global users the world’s population continues to evolve the way we communicate and spread news and information. The usage and spread of social media has affected different regions and countries in disparate ways. From alternative social networks like Orkut in India to the rise in chat apps like QQ in China or Line in Japan, and the use of mobile devices in many parts of Asia and Africa -- large portions of the world’s populous are communicating on different channels in very different ways. As professional communicators, many of our employers and the clients we work for are becoming increasingly global. This requires us to go beyond our regional knowledge of the evolving communications landscape to embrace a truly global view of communications in order to create solutions for a new age that reaches the right people in the appropriate ways. This course will introduce students to the basic elements of global communications by focusing on six key international regions in a revolving class format where students work on case projects from global regions each week. Students will be asked to create a regionally tailored digital communication and marketing strategy to engage a company’s stakeholders in its stated brand engagement initiatives. The class will emphasize user-centric strategy and concepts as keys to successful campaigns. Each student will work on cases for 3 out of the 6 total weeks. The course culminates in an intensive week-long, hands on engagement in London, during which student teams will respond to the specific needs of real clients by developing and presenting their insights and strategies.

Note: Registration requires an application and special approval from the PRCC program. Travel requirement and fee connected to this course. No fee refunds.

  • Course #: MPPR-865-62
  • CRN: 13443
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPPR-865-40   Canceled

Global Immersion: Digital Strategy

Even as Facebook nears one billion global users the world’s population continues to evolve the way we communicate and spread news and information. The usage and spread of social media has affected different regions and countries in disparate ways. From alternative social networks like Orkut in India to the rise in chat apps like QQ in China or Line in Japan, and the use of mobile devices in many parts of Asia and Africa -- large portions of the world’s populous are communicating on different channels in very different ways. As professional communicators, many of our employers and the clients we work for are becoming increasingly global. This requires us to go beyond our regional knowledge of the evolving communications landscape to embrace a truly global view of communications in order to create solutions for a new age that reaches the right people in the appropriate ways. This course will introduce students to the basic elements of global communications by focusing on six key international regions in a revolving class format where students work on case projects from global regions each week. Students will be asked to create a regionally tailored digital communication and marketing strategy to engage a company’s stakeholders in its stated brand engagement initiatives. The class will emphasize user-centric strategy and concepts as keys to successful campaigns. Each student will work on cases for 3 out of the 6 total weeks. The course culminates in an intensive week-long, hands on engagement in London, during which student teams will respond to the specific needs of real clients by developing and presenting their insights and strategies.

Note: Suggested courses include MPPR-870: Communications Research, MPPR-700: PR Writing, and MPPR-755: Digital Communications Strategy.

  • Course #: MPPR-865-40
  • CRN: 16327
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPPR-780-40

Grassroots Communications

The average consumer is bombarded with thousands of messages every single day. Grassroots and word-of-mouth communications can cut through the clutter, make your message stick, and persuade people to take action. Grassroots is the oldest form of communications and among the most effective. But many marketing and communications professionals overlook these important, yet inexpensive, strategies. In this course we'll discuss the history of grassroots communications, the theories behind it all, and develop "how-to" tactics that can help any business, non-profit or political organizer succeed in the 21st century.

  • Course #: MPPR-780-40
  • CRN: 13874
  • Format: On-campus
  • Instructor: La Mountain, J.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-710-40

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-40
  • CRN: 14894
  • Format: On-campus
  • Instructor: Forrester, A.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-863-40

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required.


MPPR-873-40   Canceled

MPS PR/CC Internship II

This one-credit course is designed to offer students the opportunity work as interns with an organization that requires the student to receive academic credit for work performed during a given semester. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when seeking future employment. As an extension of MPPR 863: MPS PR/CC Internship I, this course is designed to help students solidify their career as a strategic communications professional. This course is also meant as a way to help support students during their internship experience. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance regarding the internship and working within a professional organization. Students must ask for permission to take this course. The query email to the instructor should include the following: Name of organization and internship supervisor Contact information (email and phone number) for supervisor List of internship duties Hours expected to work each week Proposed start and end dates A completed Internship Agreement form If needed, program administrators can generate a letter to send to the organization to confirm that the student is receiving credit.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program Approval is required.

  • Course #: MPPR-873-40
  • CRN: 14942
  • Format: On-campus
  • Instructor: TBD
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPPR-700-140

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. T his course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: This MPS PR/CC elective course meets online.


MPPR-700-41

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. T his course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Two additional 105 min. distance learning components required.

  • Course #: MPPR-700-41
  • CRN: 15442
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-700-40

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. T his course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Additional 90 minute distance learning component is required.

  • Course #: MPPR-700-40
  • CRN: 11718
  • Format: On-campus
  • Instructor: Mike Long
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-600-40

Public Speaking & Pitching

Presenting yourself, materials, and ideas is a daily activity of a communications practitioner. This course will improve your ability to speak effectively in various situations, including speaking impromptu, presenting an idea, explaining extremely difficult subject matter, and persuading people on a volatile issue. More specifically, you will build on and improve the subtleties of delivery, structure, and visual aids. Class exercises focus on audience analysis, strategic presenting, theme development, argument construction, techniques for creating “stickiness,” and effective openings and closings.

Note: Must have completed MPPR -505 -- Elements of Communications Planning. Cross-listed w/MPMC-890-01 and MPJO-600

  • Course #: MPPR-600-40
  • CRN: 13865
  • Format: On-campus
  • Instructor: Padovano, S.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:

MPPR-560-40

Strt Career Planning & Mgmt

Managing your career and continuing your professional development are cornerstones to success. Whether you are aspiring to your next promotion, searching for a new job, or changing industries, understanding the elements of strategic career planning and professional development will guide you toward your goals. In today’s world economy, learning and implementing these strategic are essential to both personal and professional well being and success. There are specific professional management strategies that will ensure preparedness, markateabability, and competitiveness for your next career move. Each week, we will focus key elements of strategic career development using the previous week’s readings and assignments, and by utilizing class activities that will demonstrate what you have learned. Individual participation and in-class assignments/presentations will be included to enhance the learning experience. This course will provide you with the knowledge and tools that can be customized and applied to your career and your vision for the future.

Note: Cross-listed with MPJO 560.& MPMC 560 This is a zero credit, non-graded course. Students who miss more than two classes or more than one assignement will be administratively withdrawn from this course. Additional 90 minute distance learning component is required.

  • Course #: MPPR-560-40
  • CRN: 14473
  • Format: On-campus
  • Instructor: Sunny Levitt
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-778-40

Visual Communications

This course teaches foundational and practical applications of visual communication in the digital environment. Students learn to apply basic typography, color strategies, digital imaging, and design principles to critiquing as well as creating visual content. Students should have basic working knowledge of Adobe InDesign, Photoshop and Illustrator to take this course.

Note: This course is cross listed with MPMC 878. Must have completed MPPR 505 -- Elements of Communications Planning to take this course. Two additional 105 min distance learning components required.

  • Course #: MPPR-778-40
  • CRN: 15779
  • Format: On-campus
  • Instructor: Wang, X.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download

MPPR-779-40

Web Development for Media (Cross-listed with MPJO 779)

Merely using the web and digital tools is no longer enough for today’s media professionals. Journalists and communicators alike need to have a strong foundational and practical understanding of how websites and web applications are built and how to troubleshoot when problems arise. This class does not aim to make you full-time coders (though maybe you’ll want to be after this class!) or require any previous web development experience, but we do want you to come away with some coding skills. You’ll also be able to collaborate more effectively with web developers and to continue learning on your own. Students will learn about the various areas of web development and the fundamental technologies used to code and design web pages by diving into HTML and CSS, plus some JavaScript/jQuery and PHP. Students will set up and customize their own self-hosted website using WordPress. Readings, hands-on demonstrations, self-learning tutorials and assignments will be the basis for instruction.

Note: This course is cross-listed with MPJO 779. Must have completed MPPR 505, Elements of Comm Planning, to take this course.

  • Course #: MPPR-779-40
  • CRN: 15940
  • Format: On-campus
  • Instructor: Linch, G.
  • Dates: May 22 – Aug 20, 2017
  • Class Meetings:
  • Syllabus: Download