Master's in Public Relations & Corporate Communications

On-Campus Course Schedule for Fall 2022

11 Oct 12-1pm ET
Jack Talk with Daniel Pino  
28 Oct 10am-12pm ET
Google Tools Training  
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MPPR-900-01

Cause Consulting

Cause Consulting is a signature course in the PRCC program. It offers a cohort of students an applied learning experience by working collaboratively in small consulting teams to refine and implement communications plans for social impact clients, such as nonprofits or socially responsible businesses. It's also an opportunity to explore students’ leadership potential to create positive social impact throughout their careers, as they go through a semester-long journey to become consultants. Students who complete the course are recognized with the designation of Cause Consultants, which allows them to participate in exclusive opportunities through the Center for Social Impact Communication (CSIC).

Note: Must have completed MPPR 505 and MPPR 502.

  • Course #: MPPR-900-01
  • CRN: 12264
  • Instructor: Trybus, J.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-905-01

Consulting

This course in Consulting is designed for aspiring communications professionals who may be interested in management consulting as a career and who seek an understanding of the skills, methodologies, and mindsets that are critical for this relatively new and fast growing profession. The course will proceed from a general outline of consulting using a case study approach to the specifics of consulting with an emphasis on the application of communications expertise in helping to realize the missions and improve the performance of organizations in both the public and private sectors as measured by their missions.

Note: Students must have completed MPPR-502 Communications Research and MPPR-5050 Elements of Communications Planning to take this course. This course is cross-listed with MPMC-722-01 and MPDC 890-01.

  • Course #: MPPR-905-01
  • CRN: 38740
  • Instructor: O'Toole, P.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-730-01

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

Note: This course is Cross-listed MPHR 530-01.

  • Course #: MPPR-730-01
  • CRN: 20407
  • Instructor: Sahni, S.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Mon 5:20 PM - 7:50 PM

MPPR-506-01

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: Must have completed MPPR 505 – Elements of Communications Planning Cross-listed with MPMC-806-01

  • Course #: MPPR-506-01
  • CRN: 27671
  • Instructor: Durand, N.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-755-01

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

  • Course #: MPPR-755-01
  • CRN: 22206
  • Instructor: Judah, J.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-555-01

Diversity, Equity, & Inclusion

Building mutually beneficial relationships is at the heart of communications. The challenge, however, is that cultural complexities and societal biases sometimes prevent success, even among the most seasoned communicators. Further, the lack of discussion around key issues at work – like finding and keeping diverse talent, the power/privilege dynamic, and racial tension and miseducation - can be the downfall of all global teams (and their clients). Through this course, students will explore (and breakdown) systemic issues in the workplace that breakdown effective communication. Further, by working within a “call-in” classroom culture, students will gain a deeper understanding of language, concepts, and content that can affect organizational morale, as well as dialogue with clients. Students taking this course should expect getting comfortable with the uncomfortable, respectful and difficult conversations with classmates, and an agile and flexible mind that is ready to confront the people, places, and things holding our society back, so we can effectively move forward.

  • Course #: MPPR-555-01
  • CRN: 40062
  • Instructor: Glover, C.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Fri 5:20 PM - 7:50 PM

MPPR-505-01

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: Foundation requirement for PRCC. A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-01
  • CRN: 22204
  • Instructor: Lewis, S.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Mon 8:00 PM - 10:30 PM

MPPR-702-01

In Search of the Big Idea

  • Course #: MPPR-702-01
  • CRN: 40105
  • Instructor: Meshulam, E.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-712-01

Money and Media

  • Course #: MPPR-712-01
  • CRN: 42030
  • Instructor: Bjerga, A.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-863-01

MPS PR/CC Internship

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Extensive, documented academic activity and experimental learning outside of the classroom (min. 6-8 hours per week) is required. Program approval is required. Cross-listed with MPJO 860-01.

  • Course #: MPPR-863-01
  • CRN: 28159
  • Instructor: Garcia, G.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:

MPPR-891-01

Personal Branding

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.

Note: Thought leadership and personal branding are two essential, yet often ambiguous, ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both online and IRL contexts – including interpersonal communications, social media, networking, career planning, and approaches to lifelong learning. Note: Must have completed MPPR 505 to enroll. Crosslisted with MPJO 891, MPMC 891. Learning objectives will include: 1. Articulate their personal brand to better align their natural-born talents and values with their personal and professional goals. 2. Apply impact-driven storytelling strategies to differentiate themselves among competitive employment environments. 3. Create a personal branding foundation upon which to plan future growth and enrichment.

  • Course #: MPPR-891-01
  • CRN: 27889
  • Instructor: Blymire, C.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-509-01

Photo & Video Story Telling

This course is designed to give the student the ability to communicate in the Video Age--whether on television or the web. We call it storytelling to emphasize the communication of ideas, rather than simply the technical knowledge of shooting and editing video. Students will begin by learning how shots work together, how to write compelling scripts, and how to use audio for the best effect. Then students will work with professional camera equipment to develop shooting, lighting, and audio skills. The class will also have hands-on instruction in editing techniques using Final Cut Pro. By the end of the course, students should be comfortable in the video storytelling process--from the flash of an idea to the finished product on the screen, in the field, and in the studio.

Note: This course is designed to give the student the ability to communicate in the Video Age--whether on television or the web. We call it storytelling to emphasize the communication of ideas, rather than simply the technical knowledge of shooting and editing video. Students will begin by learning how shots work together, how to write compelling scripts, and how to use audio for the best effect. Then students will work with professional camera equipment to develop shooting, lighting, and audio skills. The class will also have hands-on instruction in editing techniques using Final Cut Pro. By the end of the course, students should be comfortable in the video storytelling process--from the flash of an idea to the finished product on the screen, in the field, and in the studio.

  • Course #: MPPR-509-01
  • CRN: 38892
  • Instructor: Knapp, L.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-940-01

Political Campaign Comm

Note: Politics heavily influence the everyday decisions, conversations, and attitudes of citizens. How politicians, the media, and organizations handle these conversations can make the difference between a successful future and a PR crisis. Through this course, students will learn how to apply key principles of political communications to specific needs and goals of a variety of key stakeholders. From planning a political campaign, to when brands get involved, to the impact of social media, to handling public pressure, this course will provide students with the necessary skills to create political campaign strategies, manage the discourse, proactively think about the unexpected, and persuade key constituencies.

  • Course #: MPPR-940-01
  • CRN: 42071
  • Instructor: Ramsay, J.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Wed 5:20 PM - 7:50 PM

MPPR-950-02

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

  • Course #: MPPR-950-02
  • CRN: 42456
  • Instructors: Charles, M. , Imondi, B.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Fri 12:00 PM - 2:30 PM

MPPR-950-01

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Core requirement for MPS degree and a minimum grade of "B" is needed to pass. Must have completed MPPR 500- Ethics and MPPR 505 – Elements of Communications Planning if you started the program prior to Fall 2017. If you started the program in Fall 2017 or later, you must have completed MPPR 500 Ethics, MPPR 505 Elements of Communications Planning, MPPR 508 PR Writing, and MPPR 502 Communications Research.

  • Course #: MPPR-950-01
  • CRN: 22212
  • Instructor: Baillow, A.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-500-01

Conversations About Ethics: Philosophical, Professional, and Personal

Note: Core requirement for the PRCC degree. This class requires a "B" grade or better.

  • Course #: MPPR-500-01
  • CRN: 15027
  • Instructor: Ali, S.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Wed 8:00 PM - 10:30 PM

MPPR-500-02

Conversations About Ethics: Philosophical, Professional, and Personal

Public Relations Ethics: Theory, Integrity, and Care for the Whole Person. In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will marks a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

  • Course #: MPPR-500-02
  • CRN: 41839
  • Instructor: Stewart, M.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Fri 5:20 PM - 7:50 PM

MPPR-508-01

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-01
  • CRN: 32977
  • Instructor: Mike Long
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Tue 5:20 PM - 7:50 PM

MPPR-502-01

Research Methods for PR

The best ideas are only as good as the research behind them. This statement is top-of-mind for every PR practitioner, and is the key to success for every communications plan. Through this course, students will get in-depth training in executing secondary and primary research and will learn how to obtain actionable insights that can be used to support/guide/inform decision-making within the organization. Beginning with the foundations of audience targeting, as well as hypothesis and research question development, students will learn how to set the stage for meaningful inquiry. Then, students will learn about the different types of primary research and work to uncover key insights that help develop client recommendations. The course will conclude through simulations of real-world research activities, like mock focus groups, Qualtrics surveys, and interviews, as well exploring case studies from today's headlines. By the end of the semester, students will not only be prepared to conduct communications research, but create data-driven solutions that solve today's most pressing communication problems.

  • Course #: MPPR-502-01
  • CRN: 32980
  • Instructor: Booms, J.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM

MPPR-850-01

Social Media

Note: Social media is the interaction between individuals to create, share, and exchange information. Platforms are ever-changing, always exciting, and forever in need of strategic practitioners to manage the conversation. Through this course, students will develop the skills necessary to communicate and engage with key publics on social media. The course will begin by exploring the differences between legacy and emerging (new and trendy) social media, and how to determine which to use to best achieve client goals and objectives. Students will then apply their new-found platform fluency to practice developing engaging content, write resonating copy, and monitor for impact. In addition, the course will focus on community management practices, social listening techniques, and social media campaign measurement, helping students prepare for real-time strategy and activation. By the end of the experience, students will have hands-on experience developing social media campaigns and be prepared to integrate effectively into communications planning.

  • Course #: MPPR-850-01
  • CRN: 42018
  • Instructor: Wilson, L.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Sat 10:00 AM - 12:30 PM

MPPR-793-01

Storytelling for Change

Note: Stories have the power to change hearts and minds by capturing attention, spurring emotions, and yielding action. It is why stories are powerful tools in creating positive social change. In this course, students will learn what it takes to become a mission-driven change maker through the impact of storytelling. Students will practice communication techniques that engage audiences to take action, as well as become critical agents and advocates for social movements, legislation, and mobilization. By the end of the course, students will have a social impact skill set applicable to a wide-range of organizations and a new-found appreciation for their ability to create a better world.

  • Course #: MPPR-793-01
  • CRN: 41842
  • Instructor: Kaler-Jones, C.
  • Dates: Aug 24 – Dec 17, 2022
  • Class Meetings:
    • Thu 5:20 PM - 7:50 PM