Master's in Public Relations & Corporate Communications
On-Campus Course Schedule for Summer 2025

Digital Essentials

This course examines the essential digital skills needed in the field of journalism today. We will study the current media landscape to help students understand how digital skills and sensibilities are integrated with reporting, content creation, information dissemination and audience building efforts at news organizations of all sizes. The course involves a survey of key issues affecting the day-to-day work of modern journalists, as well as an examination of emerging technologies, platforms and ideas. Case studies, readings, media surveillance and guest lectures will help students learn the core skills needed to broaden their career opportunities; to add to their fundamental reporting background; and to think entrepreneurially about how to shape journalism. The final project will consist of a semester-long, team-created digital project that implements the full range of skills covered in the course. Students will: • learn practical, effective and applicable digital skills • create and distribute original content • investigate how individuals build traditional or unique journalism careers • develop and debate ideas using a collaborative, interactive team approach • display learning in class discussions, writing assignments and the final project This course is cross-listed from the MPS Journalism program.

MPS PR/CC Internship I

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization. Students must ask for permission to take this course.

Note: Subject to department approval - please contact the PRCC (MPPR) department via email.

MPS PR/CC Internship II

Note: Subject to department approval - please contact the PRCC (MPPR) department via email.

MPS PR/CC Internship III

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization.

Note: Requites departmental approval. Please contact the PRCC program via email for more information.

Pitching and Public Speaking

The most important part of any successful communications career is the ability to present your business ideas clearly. Frankly, it doesn’t matter how smart or well prepared you are unless you’re able to communicate effectively with others. We know that presentations are not exclusively one person, standing alone at a podium. They are often impromptu, in groups, to various audiences and even in written form. Therefore, this course will explore all types of persuasive presentations and help you grow your skillset for many opportunities. Through lectures, class exercises, workshops and (of course) presentations of various lengths, this course will give you the tools to craft effective communications. The overall goal is for you to feel comfortable presenting yourself and your ideas with the right supporting materials.

PR & Corp Comm Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Students must earn a "B" or better in this course to meet degree requirements.