Social Media Management

Curriculum & Schedule

08 Nov 12-1pm ET
Digital Marketing Strategy Bootcamp Webinar  
18 Nov 12-1pm ET
Professional Certificates "Ask Us Anything" Virtual Panel  

During the Summer & Fall semesters, professional development and certificate classes will be offered in two formats: Live Online and Online. Live Online classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.

You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.

  1. Using Social Media Tools Effectively (Required; 0.7 CEUs)
  2. Writing for Social Media (Required; 0.7 CEUs)
  3. Social Media Strategies & Tactics (Required; 0.7 CEUs)
  4. Measuring & Calculating ROI (Required; 0.7 CEUs)
  5. Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
  6. Capstone Course in Social Media (Required; 1.3 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Fall 2021
Using Social Media Tools Effectively
 
Required Fall 2021
Writing for Social Media
 
Required Fall 2021
Social Media Strategies & Tactics
 
Section 101Status: Open
Format: Online
Nov 1 to Nov 7, 2021
Required Fall 2021
Measuring & Calculating Return on Investment for Social Media
 
Section 101Status: Open
Format: Online
Nov 8 to Nov 14, 2021
Required Fall 2021
Policies and Procedures to Manage Risk
 
Section 101Status: Open
Format: Online
Nov 15 to Nov 21, 2021
Required Fall 2021
Capstone Course in Social Media
 
Section 101Status: Open
Format: Online
Nov 29 to Dec 12, 2021