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Curriculum & Schedule

During the Fall 2020 and Spring 2021 semesters, professional development and certificate classes will be offered in two formats: Flex Learning and Online. Flex Learning classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.

You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.

1. Using Social Media Tools Effectively (Required; 0.7 CEUs)
2. Writing for Social Media (Required; 0.7 CEUs)
3. Social Media Strategies & Tactics (Required; 0.7 CEUs)
4. Measuring & Calculating ROI (Required; 0.7 CEUs)
5. Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
6. Capstone Course in Social Media (Required; 1.3 CEUs)

Course Schedule