Certificate in Social Media Management

Curriculum & Schedule

During the Summer and Fall 2020 semesters, professional development and certificate classes will be offered in two formats: Flex Learning and Online. Flex Learning classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.

You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.

  1. Using Social Media Tools Effectively (Required; 0.7 CEUs)
  2. Writing for Social Media (Required; 0.7 CEUs)
  3. Social Media Strategies & Tactics (Required; 0.7 CEUs)
  4. Measuring & Calculating ROI (Required; 0.7 CEUs)
  5. Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
  6. Capstone Course in Social Media (Required; 1.3 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Fall 2020Spring 2021
Using Social Media Tools Effectively
   
Section 101Status: Open
Format: Online
Jan 25 to Jan 31, 2021
Section 201Status: Open
Format: Flex Learning
Mon 9:00 AM - 5:00 PM
Mar 8, 2021
Required Fall 2020Spring 2021
Writing for Social Media
   
Section 101Status: Open
Format: Online
Feb 1 to Feb 7, 2021
Section 201Status: Open
Format: Flex Learning
Tue 9:00 AM - 5:00 PM
Mar 9, 2021
Required Fall 2020Spring 2021
Social Media Strategies & Tactics
 
Section 101Status: Open
Format: Online
Nov 2 to Nov 8, 2020
 
Section 101Status: Open
Format: Online
Feb 8 to Feb 14, 2021
Section 201Status: Open
Format: Flex Learning
Wed 9:00 AM - 5:00 PM
Mar 10, 2021
Required Fall 2020Spring 2021
Measuring & Calculating Return on Investment for Social Media
 
Section 101Status: Open
Format: Online
Nov 9 to Nov 15, 2020
 
Section 101Status: Open
Format: Online
Feb 15 to Feb 21, 2021
Section 201Status: Open
Format: Flex Learning
Thu 9:00 AM - 5:00 PM
Mar 11, 2021
Required Fall 2020Spring 2021
Policies and Procedures to Manage Risk
 
Section 101Status: Open
Format: Online
Nov 16 to Nov 22, 2020
 
Section 101Status: Open
Format: Online
Feb 22 to Feb 28, 2021
Section 201Status: Open
Format: Flex Learning
Fri 9:00 AM - 5:00 PM
Mar 12, 2021
Required Fall 2020Spring 2021
Capstone Course in Social Media
 
Section 101Status: Open
Format: Online
Nov 30 to Dec 13, 2020
 
Section 101Status: Open
Format: Online
Mar 1 to Mar 14, 2021
Section 102Status: Open
Format: Online
Mar 15 to Mar 28, 2021