Social Media Management

Curriculum & Schedule

19 Aug 12-1pm ET
Digital Marketing Strategy Bootcamp Webinar  

During the Summer & Fall semesters, professional development and certificate classes will be offered in two formats: Flex Learning and Online. Flex Learning classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.

You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.

  1. Using Social Media Tools Effectively (Required; 0.7 CEUs)
  2. Writing for Social Media (Required; 0.7 CEUs)
  3. Social Media Strategies & Tactics (Required; 0.7 CEUs)
  4. Measuring & Calculating ROI (Required; 0.7 CEUs)
  5. Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
  6. Capstone Course in Social Media (Required; 1.3 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Summer 2021Fall 2021
Using Social Media Tools Effectively
   
Section 101Status: Open
Format: Online
Oct 18 to Oct 24, 2021
Section 201Status: Open
Format: Flex Learning
Mon 9:00 AM - 5:00 PM
Oct 18, 2021
Required Summer 2021Fall 2021
Writing for Social Media
 
Section 102Status: Open
Format: Online
Aug 2 to Aug 8, 2021
 
Section 101Status: Open
Format: Online
Oct 25 to Oct 31, 2021
Section 201Status: Open
Format: Flex Learning
Tue 9:00 AM - 5:00 PM
Oct 19, 2021
Required Summer 2021Fall 2021
Social Media Strategies & Tactics
 
Section 101Status: Open
Format: Online
Aug 9 to Aug 15, 2021
 
Section 101Status: Open
Format: Online
Nov 1 to Nov 7, 2021
Section 201Status: Open
Format: Flex Learning
Wed 9:00 AM - 5:00 PM
Oct 20, 2021
Required Summer 2021Fall 2021
Measuring & Calculating Return on Investment for Social Media
 
Section 101Status: Open
Format: Online
Aug 23 to Aug 29, 2021
 
Section 101Status: Open
Format: Online
Nov 8 to Nov 14, 2021
Section 201Status: Open
Format: Flex Learning
Thu 9:00 AM - 5:00 PM
Oct 21, 2021
Required Summer 2021Fall 2021
Policies and Procedures to Manage Risk
 
Section 101Status: Open
Format: Online
Aug 16 to Aug 22, 2021
 
Section 101Status: Open
Format: Online
Nov 15 to Nov 21, 2021
Section 201Status: Open
Format: Flex Learning
Fri 9:00 AM - 5:00 PM
Oct 22, 2021
Required Summer 2021Fall 2021
Capstone Course in Social Media
 
Section 101Status: Open
Format: Online
Aug 30 to Sep 12, 2021
 
Section 101Status: Open
Format: Online
Nov 29 to Dec 12, 2021
Section 102Status: Open
Format: Online
Oct 25 to Nov 7, 2021