Curriculum & Schedule
During the Fall 2020 and Spring 2021 semesters, professional development and certificate classes will be offered in two formats: Flex Learning and Online. Flex Learning classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.
You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.
- Using Social Media Tools Effectively (Required; 0.7 CEUs)
- Writing for Social Media (Required; 0.7 CEUs)
- Social Media Strategies & Tactics (Required; 0.7 CEUs)
- Measuring & Calculating ROI (Required; 0.7 CEUs)
- Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
- Capstone Course in Social Media (Required; 1.3 CEUs)
Course Schedule
Course Name | Semester and Section |
Required Courses | Spring 2021 |
Using Social Media Tools Effectively |
Section 101Status: OpenFormat: Online
Jan 25 to Jan 31, 2021
Section 201Status: OpenFormat: Flex Learning
Mon 9:00 AM - 5:00 PM
Mar 8, 2021 |
Required | Spring 2021 |
Writing for Social Media |
Section 101Status: OpenFormat: Online
Feb 1 to Feb 7, 2021
Section 201Status: OpenFormat: Flex Learning
Tue 9:00 AM - 5:00 PM
Mar 9, 2021 |
Required | Spring 2021 |
Social Media Strategies & Tactics |
Section 101Status: OpenFormat: Online
Feb 8 to Feb 14, 2021
Section 201Status: OpenFormat: Flex Learning
Wed 9:00 AM - 5:00 PM
Mar 10, 2021 |
Required | Spring 2021 |
Measuring & Calculating Return on Investment for Social Media |
Section 101Status: OpenFormat: Online
Feb 15 to Feb 21, 2021
Section 201Status: OpenFormat: Flex Learning
Thu 9:00 AM - 5:00 PM
Mar 11, 2021 |
Required | Spring 2021 |
Policies and Procedures to Manage Risk |
Section 101Status: OpenFormat: Online
Feb 22 to Feb 28, 2021
Section 201Status: OpenFormat: Flex Learning
Fri 9:00 AM - 5:00 PM
Mar 12, 2021 |
Required | Spring 2021 |
Capstone Course in Social Media |
Section 101Status: OpenFormat: Online
Mar 1 to Mar 14, 2021
Section 102Status: OpenFormat: Online
Mar 15 to Mar 28, 2021
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