Curriculum & Schedule
During the Spring & Summer semesters, professional development and certificate classes will be offered in two formats: Flex Learning and Online. Flex Learning classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.
You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.
- Using Social Media Tools Effectively (Required; 0.7 CEUs)
- Writing for Social Media (Required; 0.7 CEUs)
- Social Media Strategies & Tactics (Required; 0.7 CEUs)
- Measuring & Calculating ROI (Required; 0.7 CEUs)
- Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
- Capstone Course in Social Media (Required; 1.3 CEUs)
Course Schedule
Course Name | Semester and Section | |
Required Courses | Summer 2021 | Fall 2021 |
Using Social Media Tools Effectively |
Section 101Status: OpenFormat: Online
Jun 7 to Jun 13, 2021
Section 102Status: OpenFormat: Online
Jul 26 to Aug 1, 2021
|
Section 101Status: OpenFormat: Online
Oct 18 to Oct 24, 2021
Section 201Status: OpenFormat: Flex Learning
Mon 9:00 AM - 5:00 PM
Oct 18, 2021 |
Required | Summer 2021 | Fall 2021 |
Writing for Social Media |
Section 101Status: OpenFormat: Online
Jun 14 to Jun 20, 2021
Section 102Status: OpenFormat: Online
Aug 2 to Aug 8, 2021
|
Section 101Status: OpenFormat: Online
Oct 25 to Oct 31, 2021
|
Required | Summer 2021 | Fall 2021 |
Social Media Strategies & Tactics |
Section 101Status: OpenFormat: Online
Aug 9 to Aug 15, 2021
Section 102Status: OpenFormat: Online
Jun 21 to Jun 27, 2021
|
Section 101Status: OpenFormat: Online
Nov 1 to Nov 7, 2021
Section 201Status: OpenFormat: Flex Learning
Wed 9:00 AM - 5:00 PM
Oct 20, 2021 |
Required | Summer 2021 | Fall 2021 |
Measuring & Calculating Return on Investment for Social Media |
Section 101Status: OpenFormat: Online
Aug 23 to Aug 29, 2021
Section 102Status: OpenFormat: Online
Jul 5 to Jul 11, 2021
|
Section 101Status: OpenFormat: Online
Nov 8 to Nov 14, 2021
Section 201Status: OpenFormat: Flex Learning
Thu 9:00 AM - 5:00 PM
Oct 21, 2021 |
Required | Summer 2021 | Fall 2021 |
Policies and Procedures to Manage Risk |
Section 101Status: OpenFormat: Online
Aug 16 to Aug 22, 2021
Section 102Status: OpenFormat: Online
Jul 12 to Jul 18, 2021
|
Section 101Status: OpenFormat: Online
Nov 15 to Nov 21, 2021
Section 201Status: OpenFormat: Flex Learning
Fri 9:00 AM - 5:00 PM
Oct 22, 2021 |
Required | Summer 2021 | Fall 2021 |
Capstone Course in Social Media |
Section 101Status: OpenFormat: Online
Aug 30 to Sep 12, 2021
Section 102Status: OpenFormat: Online
Jul 19 to Aug 1, 2021
|
Section 101Status: OpenFormat: Online
Nov 29 to Dec 12, 2021
Section 102Status: OpenFormat: Online
Oct 25 to Nov 7, 2021
|