Social Media Management

Curriculum & Schedule

18 May 12-1pm ET
Digital Marketing Strategy Bootcamp Webinar  
24 Jun 12-1pm ET
Professional Certificate in Social Media Management Webinar  

During the Summer & Fall semesters, professional development and certificate classes will be offered in two formats: Live Online and Online. Live Online classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.

You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.

  1. Using Social Media Tools Effectively (Required; 0.7 CEUs)
  2. Writing for Social Media (Required; 0.7 CEUs)
  3. Social Media Strategies & Tactics (Required; 0.7 CEUs)
  4. Measuring & Calculating ROI (Required; 0.7 CEUs)
  5. Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
  6. Capstone Course in Social Media (Required; 1.3 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Summer 2022
Using Social Media Tools Effectively
 
Section 101Status: Open
Format: Online
Jun 6 to Jun 12, 2022
Required Summer 2022
Writing for Social Media
 
Section 101Status: Open
Format: Online
Jun 13 to Jun 19, 2022
Required Summer 2022
Social Media Strategies & Tactics
 
Section 101Status: Open
Format: Online
Jun 20 to Jun 26, 2022
Required Summer 2022
Measuring & Calculating Return on Investment for Social Media
 
Section 101Status: Open
Format: Online
Jul 11 to Jul 17, 2022
Required Summer 2022
Policies and Procedures to Manage Risk
 
Section 101Status: Open
Format: Online
Jul 18 to Jul 24, 2022
Required Summer 2022
Capstone Course in Social Media
 
Section 101Status: Open
Format: Online
Jul 25 to Aug 7, 2022