Certificate in Social Media Management
21 Jan 12-12:45pm ET
Knowledge@Noon: Getting Started on Social Media  
09 Feb 12-1pm ET
Professional Certificate in Social Media Management Webinar  

Curriculum & Schedule

During the Fall 2020 and Spring 2021 semesters, professional development and certificate classes will be offered in two formats: Flex Learning and Online. Flex Learning classes are taught in real-time by Georgetown instructors using Zoom video conferencing. Online classes are taught using Canvas, our learning management system, and can be completed at your own pace. Both formats are designed to provide our professional learners with a high-quality, engaging educational experience. For more information on which format is best for you, please contact Program Support at pdcprograms@georgetown.edu.

You must successfully complete six required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All six courses must be completed within a two-year period.

  1. Using Social Media Tools Effectively (Required; 0.7 CEUs)
  2. Writing for Social Media (Required; 0.7 CEUs)
  3. Social Media Strategies & Tactics (Required; 0.7 CEUs)
  4. Measuring & Calculating ROI (Required; 0.7 CEUs)
  5. Policies & Procedures to Manage Risk (Required; 0.7 CEUs)
  6. Capstone Course in Social Media (Required; 1.3 CEUs)

Course Schedule

Course Name Semester and Section
Required Courses  Spring 2021
Using Social Media Tools Effectively
 
Section 101Status: Open
Format: Online
Jan 25 to Jan 31, 2021
Section 201Status: Open
Format: Flex Learning
Mon 9:00 AM - 5:00 PM
Mar 8, 2021
Required Spring 2021
Writing for Social Media
 
Section 101Status: Open
Format: Online
Feb 1 to Feb 7, 2021
Section 201Status: Open
Format: Flex Learning
Tue 9:00 AM - 5:00 PM
Mar 9, 2021
Required Spring 2021
Social Media Strategies & Tactics
 
Section 101Status: Open
Format: Online
Feb 8 to Feb 14, 2021
Section 201Status: Open
Format: Flex Learning
Wed 9:00 AM - 5:00 PM
Mar 10, 2021
Required Spring 2021
Measuring & Calculating Return on Investment for Social Media
 
Section 101Status: Open
Format: Online
Feb 15 to Feb 21, 2021
Section 201Status: Open
Format: Flex Learning
Thu 9:00 AM - 5:00 PM
Mar 11, 2021
Required Spring 2021
Policies and Procedures to Manage Risk
 
Section 101Status: Open
Format: Online
Feb 22 to Feb 28, 2021
Section 201Status: Open
Format: Flex Learning
Fri 9:00 AM - 5:00 PM
Mar 12, 2021
Required Spring 2021
Capstone Course in Social Media
 
Section 101Status: Open
Format: Online
Mar 1 to Mar 14, 2021
Section 102Status: Open
Format: Online
Mar 15 to Mar 28, 2021