Course Schedule for Summer 2020




MPDC Capstone

Note: During this final course, you will apply the comprehensive skills that you have built throughout your studyof the concept and practice of design management and communications (DMC).Multiple forms of assessments—including an ethical issues paper, capstone project milestonedeliverables (scope of work, research plan, creative strategy outline), and final design deliverables andpitch—track and evaluate each student's level of competency in learning outcomes from the DMCprogram. You will also be required to meet regularly with your Capstone Advisor and the full class. Thesemeetings will be graded as class participation.The capstone experience is intended to ensure you have the strategic skills and confidence necessary tobe a leader in DMC and provide a unique networking and career-enhancing opportunity. Must be in the MPDC program, core course requires a B or better.

  • Course #: MPDC-900-140
  • CRN: 17523
  • Format: Online
  • Instructor: Schmidt, S.
  • Dates: May 18 – Aug 16, 2020


Design Management & Strategy

This course introduces students to design management concepts. Students learn to work at the intersection between visual design and business strategy. The course covers an overview of business fundamentals; students learn how to successfully manage a team and visual projects within visual communications and design industry, advertising and marketing, creative processes and business models, client relations and management, and business development and evaluation.

Note: Foundation course, requires a "B" or better.

  • Course #: MPDC-550-140
  • CRN: 17587
  • Format: Online
  • Instructor: Ferry, L.
  • Dates: May 18 – Aug 16, 2020


Design Portfolio

If there is one thing you need to succeed in any creative field -- it's a way to showcase your talent and talk about your body work (aka an amazing portfolio). In this hands on course, students will learn how to build and/or refine a portfolio and will leave the course with tailored personal portfolio and the skills required to continue building it throughout the program. This course will also enhance personal branding skills as well as touching on job searching and career development. This course is taught by an experienced integrated marketing and creative professional with copy and creative direction experience in financial services, automotive, publishing, travel, and telcom on both the corporate and agency side.

Note: Must be in the MPDC program.

  • Course #: MPDC-710-140
  • CRN: 17049
  • Format: Online
  • Instructor: Wygant, J.
  • Dates: May 18 – Aug 16, 2020


Design Thinking

Design thinking is a creative way to problem solve. Through a series of design challenges, this course prepares students to lead teams in envisioning new ideas by using both creative and strategic skills and developing innovative solutions to real-world design issues.

Note: Must be in the MPDC program.

  • Course #: MPDC-600-140
  • CRN: 17521
  • Format: Online
  • Instructor: Kupersmit, B.
  • Dates: May 18 – Aug 16, 2020


In Search of the Big Idea

Note: The search for the "Big Idea" is part of advertising legend. But how relevant is this quest in a time of data-driven decision making? And how does this play out across today’s noisy media landscape? In this course, students will learn the communication building blocks of strategy, insights, and ideas. Starting with research-based insights that lead to a strategy, students will have the opportunity to flex their creative muscles to generate "big ideas.” At the end of the class, students will gain experience in balancing creativity with strategy in ways that will move audiences.

  • Course #: MPDC-703-140
  • CRN: 17533
  • Format: Online
  • Instructor: Fang, K.
  • Dates: May 18 – Aug 16, 2020


Project Management & Budgeting

Note: This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

  • Course #: MPDC-837-140
  • CRN: 17535
  • Format: Online
  • Instructor: Okoro, V.
  • Dates: May 18 – Aug 16, 2020


The Creative Brief

Note: The creative brief is the road map to a powerful IMC campaign. What does it take to marry business concerns with creative considerations? In this course, students will learn how to navigate this delicate balance and bring both sides of their brains to this important task. There are a number of different formats for creative briefs that make the job easier. Students will learn about the core components of a creative brief and gain exposure to different approaches, particularly those adopted by creative agencies. At the end of the course, students will appreciate that a strong creative brief is only as good as the consumer insights that drive it.

  • Course #: MPDC-702-140
  • CRN: 17532
  • Format: Online
  • Instructor: Handloff, R.
  • Dates: May 18 – Aug 16, 2020


Visual Communications

In today’s digital world, it has become necessary for communicators to use visual tools to communicate ideas effectively. In this course, students learn how to research, apply and critique typography, color strategies, digital imaging, design principles, and visual trends. Students should have working knowledge of Adobe Creative Suites and other relevant computer programs prior to taking this course.

Note: Foundation course. Must be in the MPDC Program.

  • Course #: MPDC-520-140
  • CRN: 17091
  • Format: Online
  • Instructor: Wang, X.
  • Dates: May 18 – Aug 16, 2020


Visual Persuasion & Promotion

Visuals can be a persuasive and powerful tool in communications. This course discusses effective strategies, tactics, and tools that are used to create persuasive and compelling visual content, messages, and products.

  • Course #: MPDC-610-140
  • CRN: 17627
  • Format: Online
  • Instructor: Schauble, J.
  • Dates: May 18 – Aug 16, 2020