Course Schedule for Fall 2020


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MPDC-810-101

Business Communications

Successful communication skills have become a critical management tool to thrive and survive in today's increasingly complex and fast-moving business climate. This hands-on, practical course teaches students to analyze, develop, and effectively communicate via all forms of business writing, presenting, visual storytelling, leadership, client management, and negotiating. This course covers the challenges of communicating across global organizations as well as the role that listening and emotional intelligence play in creating effective communication strategies.

Note: Successful communication skills have become a critical management tool to thrive and survive in today's increasingly complex and fast-moving business climate. This hands-on, practical course teaches students to analyze, develop, and effectively communicate via all forms of business writing, presenting, visual storytelling, leadership, client management, and negotiating. This course covers the challenges of communicating across global organizations as well as the role that listening and emotional intelligence play in creating effective communication strategies.

  • Course #: MPDC-810-101
  • CRN: 38620
  • Format: Online
  • Instructor: Zajack, W.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-900-101

Capstone

MPDC Capstone

Note: During this final course, you will apply the comprehensive skills that you have built throughout your studyof the concept and practice of design management and communications (DMC).Multiple forms of assessments—including an ethical issues paper, capstone project milestonedeliverables (scope of work, research plan, creative strategy outline), and final design deliverables andpitch—track and evaluate each student's level of competency in learning outcomes from the DMCprogram. You will also be required to meet regularly with your Capstone Advisor and the full class. Thesemeetings will be graded as class participation.The capstone experience is intended to ensure you have the strategic skills and confidence necessary tobe a leader in DMC and provide a unique networking and career-enhancing opportunity. Must be in the MPDC program and core course requires a 'B' or better.

  • Course #: MPDC-900-101
  • CRN: 38561
  • Format: Online
  • Instructor: Schmidt, S.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-711-101

Content Strategy

In response to changing consumer expectations, marketing has become less about paid advertising and more about providing value-added content to attract and retain customers. It is no longer acceptable to speak at customers; rather, they expect to be engaged in conversation around topics that they are interested in. Moreover, the addition of new web-based and social channels has created demand for large amounts of new content. Students in this course will work with clients to develop content tailored to a specific target audience. They will learn how to create a cross-channel content plan and build a portfolio of content samples for web stories, social media, email newsletters, and other channels.

  • Course #: MPDC-711-101
  • CRN: 38619
  • Format: Online
  • Instructor: Franklin Parrish
  • Dates: Aug 26 – Dec 18, 2020

MPDC-620-101

Design Leadership

Visual communications and design is one form of art; being a leader in visual design is another. Students in this course develop leadership skills in order to effectively communicate design critiques. Students will learn to lead by motivating, inspiring, and influencing creative teams and by facilitating and overseeing the creative process.

Note: This is a foundation course. Design, as both a concept and a practice, has the ability to affect change within business and throughout society. Design Leadership focuses on approaches to problem-solving that are human-centered and guided by the underlying principles of design–a solution that is built within a given set of parameters–and of leadership–the stake one puts in the ground for a design solution. In this course, students will learn to build a design leadership practice by digging into the multiple dimensions of design leadership including empathy mapping, ethnographic research, and case studies of applied solutions to a set of “wicked design problems”. Upon completion, students will be able to lead cross-functional teams working on solutions for the wicked problems faced by brands, businesses, and social issues.

  • Course #: MPDC-620-101
  • CRN: 38558
  • Format: Online
  • Instructor: Small, J.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-600-101

Design Thinking

Design thinking is a creative way to problem solve. Through a series of design challenges, this course prepares students to lead teams in envisioning new ideas by using both creative and strategic skills and developing innovative solutions to real-world design issues.

Note: Requires a 'B' or better as foundation course requirement for the DMC program.

  • Course #: MPDC-600-101
  • CRN: 34361
  • Format: Online
  • Instructor: Kupersmit, B.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-700-101

Dig. Analytics & Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

  • Course #: MPDC-700-101
  • CRN: 38618
  • Format: Online
  • Instructor: Vallo, A.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-500-101

Ethical Design

Visual communications and design professionals face ethical challenges that impact both personal and organizational integrity. In recognition of the overarching importance of sound ethical judgment in these fields, Georgetown MPS students start their program with a required core course in applied ethics. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by industry experts. Looking at ethics through a professional lens, students are asked to explore their own values and are challenged to codify and commit to their own code of ethics in relation to a broad range of professional codes of conduct and best practices. Foundational concepts in ethics are woven throughout the program’s other courses and revisited throughout a student’s tenure in the program.

Note: This course requires a 'B' or better and is a core requirement of the DMC program.

  • Course #: MPDC-500-101
  • CRN: 36787
  • Format: Online
  • Instructor: Berkeley, L.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-703-102

In Search of the Big Idea

  • Course #: MPDC-703-102
  • CRN: 39454
  • Format: Online
  • Instructor: Bennett, L.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-712-101

Integrated Design Strategy

Visual design has become a key function in any organization that offers products, services, and experiences. Students will learn how to understand organizational branding and business strategy, how to identify issues and challenges, and in turn, offer successful products, services, and experiences. Students will also learn to align design strategies with an organization’s strategy and how to integrate design functions into the organization’s overall innovation and growth.

  • Course #: MPDC-712-101
  • CRN: 36762
  • Format: Online
  • Instructor: Richardson, R.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-704-101

The Management of IMC

This course will help students develop a deeper understanding of the business and financial dimensions of integrated marketing communications strategy, while enabling them to participate successfully at a mid-to-senior corporate level. In addition, students will develop skills that will help them contribute to the financial objectives of an organization — whether it’s for-profit, nonprofit, or government. How can a professional communicator contribute to the financial objectives of an organization or an agency, in addition to achieving the marketing and communication objectives? How do I make decisions about IMC that will help the organization meet its objectives and make consistent, positive additions to its bottom line? How do I move the organization to invest most productively in IMC? In this course, students will learn skills that begin with effective business decision-making and move methodically to generating and justifying IMC budgets that can support effective programs and drive the organization forward. (It’s sexier than you may think.)

Note: Must be in MPDC Program. This course is cross-listed with MPMC-702-101.

  • Course #: MPDC-704-101
  • CRN: 38854
  • Format: Online
  • Instructor: Fiddler, R.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-705-101

User Experience

Today, visuals need to engage customers by offering an exceptional experience that people can identify with, purchase, and enjoy. This course provides an overview of user experience (UX) design, the role of research in a design process, and UX design approaches, including archetypes, storyboards, customer journey maps, and empathy maps.

  • Course #: MPDC-705-101
  • CRN: 38559
  • Format: Online
  • Instructor: Schmidt, S.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-705-102

User Experience

Today, visuals need to engage customers by offering an exceptional experience that people can identify with, purchase, and enjoy. This course provides an overview of user experience (UX) design, the role of research in a design process, and UX design approaches, including archetypes, storyboards, customer journey maps, and empathy maps.

  • Course #: MPDC-705-102
  • CRN: 38560
  • Format: Online
  • Instructor: Subramanian, R.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-520-101

Visual Communications

In today’s digital world, it has become necessary for communicators to use visual tools to communicate ideas effectively. In this course, students learn how to research, apply and critique typography, color strategies, digital imaging, design principles, and visual trends. Students should have working knowledge of Adobe Creative Suites and other relevant computer programs prior to taking this course.

Note: Foundation course requirement for the DMC program.

  • Course #: MPDC-520-101
  • CRN: 34359
  • Format: Online
  • Instructor: Wang, X.
  • Dates: Aug 26 – Dec 18, 2020

MPDC-520-102

Visual Communications

In today’s digital world, it has become necessary for communicators to use visual tools to communicate ideas effectively. In this course, students learn how to research, apply and critique typography, color strategies, digital imaging, design principles, and visual trends. Students should have working knowledge of Adobe Creative Suites and other relevant computer programs prior to taking this course.

  • Course #: MPDC-520-102
  • CRN: 39480
  • Format: Online
  • Instructor: Wang, X.
  • Dates: Aug 26 – Dec 18, 2020