Digital Marketing Strategy Bootcamp

Digital Marketing Strategy Bootcamp
Digital Marketing Strategy Bootcamp

Digital Marketing Strategy Bootcamp

In our 12-week bootcamp you’ll learn to develop and lead multi-channel marketing efforts, build frameworks for collaboration and creative projects, and receive one-on-one coaching to help you get to the next step in your career.

Georgetown’s Digital Marketing Strategy Bootcamp introduces you to the world of multi-channel marketing. Over the course of this 12-week program you’ll develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment. Taught by marketing industry experts and practitioners, our program features a blend of lectures, class exercises, individual and group work, and a capstone project. By the end of the bootcamp, you’ll be prepared to create and execute digital marketing strategies that drive business success. Students who successfully complete the program will also be awarded an official Certificate in Digital Marketing Strategy from Georgetown University.

Quick Facts

  • Time to complete

    12 weeks

  • Schedule

    Friday evenings and Saturdays

  • Tuition

    $4,995

  • Format

    Flex learning for Fall 2020*

What’s Included in the Bootcamp

Digital Marketing: Digital Marketing Strategy introduces you to the world of multi-channel marketing. You will develop the advanced skills and marketing knowledge needed to identify, engage, and cultivate relationships with prospects and customers in today’s digital environment.

Thinking to Thrive: The course starts with an in-depth look at the biases and fallacies that cause errors of judgment and choice. The course will then introduce you to core concepts, methods, and the practical application of the following skills: critical thinking; analytical thinking and judgment; innovation and design thinking; cognitive flexibility; and ethics and values.

Career Services: You will have access to a full suite of career development services:

  • Career Coaching: Through one-on-one appointments you will receive coaching on how to translate your prior experience and skills learned through the certificate into effective values statements for employers. You will also have the option to participate in mock interviews, receive individualized feedback on resumes, cover letters, and LinkedIn profiles.
  • Employer Information Sessions: Employers will hold information sessions throughout the semester where you can learn more about the company, the roles they are hiring for, and introduce yourself to recruiters and company representatives.
  • Alumni Panels: Georgetown alumni will speak on various career development topics in their industry and share their experiences and best practices for career growth.
  • Workshops: Throughout the semester workshops will be held on professional development topics such as effective networking techniques, navigating the job search, interview techniques, and salary negotiation.
  • Job Postings and Resume Books: You will have access to job postings in our CRM and will be able to submit resumes to employers looking to hire through resume books.

* Real-time learning using live Zoom video conferencing— mirroring a more traditional classroom with regular interaction, engaging activities, and the dynamic exploration of topics and concepts.

An increase in email engagement over the past 12 months has been reported by about 80% of marketers.

HubSpot, 2020

Hard Skills to Land You a Job in the Field

  • Develop multi-channel and digital marketing skills and strategies
  • Deploy current digital marketing tools
  • Leverage and optimize digital tactics to achieve business objectives
  • Calculate ROI of digital marketing efforts
  • Present and explain digital marketing strategies to diverse stakeholders

Soft Skills for Long-Term Career Success

  • Discover and overcome mental blocks in your thinking and judgment
  • Apply analytical thinking to break down complex information into fundamental parts
  • Apply critical thinking to evaluate and interpret information to develop a sound judgment
  • Identify opportunities for innovation and growth by leveraging your thinking skills to gain improved insight
  • Recognize multiple ways to solve problems and embrace divergent thinking
  • Recognize the importance of ethics to determine what is right and how values determine what is important in your decision-making processes

Schedule

Weeks 1–3 4Ps of Digital Marketing: Process, People, Platform & Performance
Weeks 4–5 Applied Marketing Analytics & Reporting
Weeks 6–7 CRM & Database Marketing
Weeks 8–10 Multi-channel Marketing in the Digital Environment
Weeks 11–12 Capstone

Course Schedule

Course Name Semester and Section
Required Courses  Spring 2021
Digital Marketing Strategy XMKT-950-001 | Status: Open
Flex Learning
Fri 6:30 PM - 7:30 PM
Jan 15 to Apr 9, 2021
Spring 2021
Flex Learning
Sat 9:00 AM - 11:30 AM
Jan 16 to Apr 10, 2021
Spring 2021
Thinking to Thrive XCOM-900-001 | Status: Open
Flex Learning
Sat 12:00 PM - 1:15 PM
Jan 16 to Apr 10, 2021
Spring 2021

The internet in 2020 will account for more than half of both U.S. and worldwide ad spending.

Ad Age, Marketing Fact Pack 2020.

Industry-Leading Faculty

Stewart Brown

Stewart Brown

Mr. Brown is a Principal with Dunkirk Partners, with more than forty-five years of experience in management and leadership at all levels: strategic, operational, tactical, military and civilian. Mr. Brown’s ... Read more >

This section has testimonials from current students and alumni.

  • The Digital Marketing Strategy Bootcamp helps students of diverse experience and backgrounds get up to speed with the tactics and techniques used in digital marketing. Changes are frequent and the curriculum takes this into account. The program is structured to give you a very practical education in learning and applying your knowledge immediately in your work.

    Shashi Bellamkonda Subject Matter Expert & Instructor

Tuition & Funding

Total tuition for the Digital Marketing Strategy Bootcamp is $4,995. Most course materials are included. Several financing and funding options are available.

Employer Education and Training Budgets

Some employers offer funding for employee education or professional development. If an employer guarantees payment for employee education and training, Georgetown will accept an Intent to Pay form. If you are using employer sponsorship or training authorizations, you must submit an Intent to Pay form with your registration.

If your employer will pay for your tuition, select “Third-Party Billing” as your method of payment when you register for courses online. Please submit an Intent to Pay form indicating that your employer or another third party should be billed for tuition. Invoices will not be generated without this form on file.

Federal Agency Training Funds*
  • According to the Federal Employees Almanac 2014, federal agencies may:
    • Pay training and education expenses from appropriated funds or other available funds for training needed to support program functions
    • Reimburse employees for all or part of the costs of training or education
    • Share training and education costs with employees
    • Pay travel expenses for employees assigned to training
    • Adjust an employee's normal work schedule for educational purposes not related to official duties

Georgetown accepts Standard Form-182 (SF-182) for training authorizations from the federal government.

*Federal employees should ask the appropriate budget officer about training budgets available.

Georgetown Employee TAP Benefits

Eligible Georgetown employees may use their Tuition Assistance Program (TAP) benefits to fund certificate program tuition. Employees using TAP benefits must work directly with the TAP Benefits Office to ensure payment prior to the start of any course. This payment option is only valid if registration occurs at least 7–10 business days prior to the start date of the first course. Any fees incurred due to course withdrawal are the student's responsibility and may not be funded by Georgetown University TAP. For questions regarding TAP benefits, please contact the Office of Faculty and Staff Benefits at benefitshelp@georgetown.edu or (202) 687-2500.

GoArmyEd.com for Active Duty, National Guard,
Army Reserve Soldiers, and Army Civilians

SCS is registered with GoArmyEd.com to accept SF-182 training authorization forms. GoArmyEd.com is the virtual gateway for all eligible active duty, National Guard, and Army Reserve soldiers to request Tuition Assistance (TA) online. GoArmyEd.com is also the virtual gateway for Army Civilians to apply for their Civilian education, training, and leadership development events.

Interest-Free Payment Plan

The professional certificate programs offer an interest-free payment plan for certificate programs that are more than one month in duration and for which the total tuition is greater than or equal to $4,000. The payment plan is structured in the following manner:

  • Payment #1: A down payment of 25% of the total tuition balance must be paid online (within 72 hours after you register and select Payment Plan) via the Noncredit Student Portal. Please submit your down payment as soon as possible.
  • Payments #2, #3, and #4: Your remaining balance will be due in three (3) equal monthly installments beginning 30 calendar days after your down payment is processed. Your monthly payments must be paid via credit card in the Noncredit Student Portal. You will be able to access each invoice and payment due date in your student account.
  • PLEASE NOTE: Automatic Payment Service is not available. You must make each subsequent payment via the Noncredit Student Portal.

Military Benefits/GI Bill®

A number of tuition benefits are available through the Department of Veterans Affairs and under various parts of the GI Bill. Please visit the Resources for Military Students page for additional information and instructions.

Private Education Loans

Some students choose to finance certificate programs with private education loans. Students are responsible for contacting lenders directly to find out if a noncredit professional certificate program is eligible for a loan. While Georgetown University will not recommend specific lenders, it will certify loans for eligible programs from approved lenders.

For eligible noncredit professional certificate programs, Georgetown University will certify loan amounts up to the full cost of tuition for the program. Tuition does not cover books, travel, or living expenses. Please see individual program pages for tuition rates.

Georgetown University has a unique campus code for Sallie Mae. Our Sallie Mae branch code is 001445-99.

You must be approved for a loan before registering for courses. Follow these steps to pursue a loan option:

  1. Check the list of lenders that have offered private education loans in the past to Georgetown University students.
  2. Contact the lender and confirm your program is eligible for a private education loan.
  3. Obtain the necessary paperwork and apply for the loan.
  4. Georgetown will certify loan amounts based on the information below. Please note that our branch code is 001445-99.
  5. If approved, register for courses:
    • Payment sent to Georgetown: Select “Third-Party Payment” at the time of registration if the lender is sending funds directly to Georgetown.
    • Enter the information about the lender and then contact Noncredit Student Accounts at noncreditaccounts@georgetown.edu.

Note: It is your responsibility to contact Georgetown University Noncredit Student Accounts at noncreditaccounts@georgetown.edu to ensure that your loan is processed.

Registering for Courses Over Time

While you may choose to complete your certificate program in one semester, many programs (but not all) allow up to two years to complete all requirements. As a result, you may choose to register for required and elective courses over several semesters to spread out the cost of tuition over time. We generally offer every course in a program each semester, so you'll have many opportunities to enroll in required and elective courses within the two-year time frame.

Tuition Discounts**

Georgetown offers the following tuition discounts on select programs and courses:

  • Boeing: Employees of Boeing receive a 10% tuition discount on select programs and courses
  • EdAssist: Employees of companies that belong to the EdAssist education network may receive a 10% tuition discount on select programs and courses (contact EdAssist directly to find out if you qualify)
  • Georgetown Alumni: Georgetown alumni, including undergraduates, graduate students, and certificate recipients, receive a 10% tuition discount on select programs and courses
  • OPM Federal Scholarship Alliance: Eligible federal employees across the country receive a 10% scholarship applied to the current tuition rate for all SCS degree programs and professional certificate programs each academic semester

**Only one tuition discount may be applied at the time of registration. Tuition discounts cannot be combined. Tuition discounts are not applied retroactively.

Contact Us

Still Have Questions?

Bootcamp Admissions and Enrollment
Email: pdcprograms@georgetown.edu
Phone: (202) 687-7000

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