In our 12-week bootcamp you’ll learn to develop and lead multi-channel marketing efforts, build frameworks for collaboration and creative projects, and receive one-on-one coaching to help you get to the next step in your career.
Georgetown’s Digital Marketing Strategy Bootcamp introduces you to the world of multi-channel marketing. Over the course of this 12-week program you’ll develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment. Taught by marketing industry experts and practitioners, our program features a blend of lectures, class exercises, individual and group work, and a capstone project. By the end of the bootcamp, you’ll be prepared to create and execute digital marketing strategies that drive business success. Students who successfully complete the program will also be awarded an official Certificate in Digital Marketing Strategy from Georgetown University.
Time to complete: 12 weeks
Time to complete
Schedule: Friday evenings and Saturdays
Friday evenings and Saturdays
Format: Flex learning for Spring 2021*
Flex learning for Spring 2021*
What’s Included in the Bootcamp
Digital Marketing: Digital Marketing Strategy introduces you to the world of multi-channel marketing. You will develop the advanced skills and marketing knowledge needed to identify, engage, and cultivate relationships with prospects and customers in today’s digital environment.
Thinking to Thrive: The course starts with an in-depth look at the biases and fallacies that cause errors of judgment and choice. The course will then introduce you to core concepts, methods, and the practical application of the following skills: critical thinking; analytical thinking and judgment; innovation and design thinking; cognitive flexibility; and ethics and values.
Career Services: You will have access to a full suite of career development services:
Career Coaching: Through one-on-one appointments you will receive coaching on how to translate your prior experience and skills learned through the certificate into effective values statements for employers. You will also have the option to participate in mock interviews, receive individualized feedback on resumes, cover letters, and LinkedIn profiles.
Employer Information Sessions: Employers will hold information sessions throughout the semester where you can learn more about the company, the roles they are hiring for, and introduce yourself to recruiters and company representatives.
Alumni Panels: Georgetown alumni will speak on various career development topics in their industry and share their experiences and best practices for career growth.
Workshops: Throughout the semester workshops will be held on professional development topics such as effective networking techniques, navigating the job search, interview techniques, and salary negotiation.
Job Postings and Resume Books: You will have access to job postings in our CRM and will be able to submit resumes to employers looking to hire through resume books.
* Real-time learning using live Zoom video conferencing— mirroring a more traditional classroom with regular interaction, engaging activities, and the dynamic exploration of topics and concepts.
An increase in email engagement over the past 12 months has been reported by about 80% of marketers.
Hard Skills to Land You a Job in the Field
Develop multi-channel and digital marketing skills and strategies
Deploy current digital marketing tools
Leverage and optimize digital tactics to achieve business objectives
Calculate ROI of digital marketing efforts
Present and explain digital marketing strategies to diverse stakeholders
Soft Skills for Long-Term Career Success
Discover and overcome mental blocks in your thinking and judgment
Apply analytical thinking to break down complex information into fundamental parts
Apply critical thinking to evaluate and interpret information to develop a sound judgment
Identify opportunities for innovation and growth by leveraging your thinking skills to gain improved insight
Recognize multiple ways to solve problems and embrace divergent thinking
Recognize the importance of ethics to determine what is right and how values determine what is important in your decision-making processes
4Ps of Digital Marketing: Process, People, Platform & Performance
Applied Marketing Analytics & Reporting
CRM & Database Marketing
Multi-channel Marketing in the Digital Environment
Sat 12:00 PM - 1:15 PM
Jun 5 to Aug 28, 2021
The internet in 2020 will account for more than half of both U.S. and worldwide ad spending.
Ad Age, Marketing Fact Pack 2020.
Shashi Bellamkonda, Speaker and Digital Marketing Expert, is the VP of Marketing at Leap. He is known by many as the “social media swami”, is a marketing leader who has ... Read more >
Eden Savino has more than a decade’s experience investigating and reporting on federal programs for the U.S. Government Accountability Office (GAO). She is well versed in qualitative and quantitative analyses, ... Read more >
Stephanie L. Schierholz has more than 15 years’ experience leading strategic communications, media relations, social media, and public outreach efforts. Stephanie Schierholz is the senior spokesperson responsible for leading integrated ... Read more >
Rich Toohey is an accomplished marketing consultant and adjunct instructor with extensive experience in Loyalty, CRM, Customer Engagement, and Market Research. Rich Toohey is President of Resolvere Insights LLC, a ... Read more >
Mr. Brown is a Principal with Dunkirk Partners, with more than forty-five years of experience in management and leadership at all levels: strategic, operational, tactical, military and civilian. Mr. Brown’s ... Read more >
This section has testimonials from current students and alumni.
The Digital Marketing Strategy Bootcamp helps students of diverse experience and backgrounds get up to speed with the tactics and techniques used in digital marketing. Changes are frequent and the curriculum takes this into account. The program is structured to give you a very practical education in learning and applying your knowledge immediately in your work.
Some employers offer funding for employee education or professional development. If an employer guarantees payment for employee education and training, Georgetown will accept an Intent to Pay form. If you are using employer sponsorship or training authorizations, you must submit an Intent to Pay form with your registration.
If your employer will pay for your tuition, select “Third-Party Billing” as your method of payment when you register for courses online. Please submit an Intent to Pay form indicating that your employer or another third party should be billed for tuition. Invoices will not be generated without this form on file.
Eligible Georgetown employees may use their Tuition Assistance Program (TAP) benefits to fund certificate program tuition. Employees using TAP benefits must work directly with the TAP Benefits Office to ensure payment prior to the start of any course. This payment option is only valid if registration occurs at least 7–10 business days prior to the start date of the first course. Any fees incurred due to course withdrawal are the student's responsibility and may not be funded by Georgetown University TAP. For questions regarding TAP benefits, please contact the Office of Faculty and Staff Benefits at email@example.com or (202) 687-2500.
SCS is registered with GoArmyEd.com to accept SF-182 training authorization forms. GoArmyEd.com is the virtual gateway for all eligible active duty, National Guard, and Army Reserve soldiers to request Tuition Assistance (TA) online. GoArmyEd.com is also the virtual gateway for Army Civilians to apply for their Civilian education, training, and leadership development events.
The professional certificate programs offer an interest-free payment plan for certificate programs that are more than one month in duration and for which the total tuition is greater than or equal to $4,000. The payment plan is structured in the following manner:
Payment #1: A down payment of 25% of the total tuition balance must be paid online (within 72 hours after you register and select Payment Plan) via the Noncredit Student Portal. Please submit your down payment as soon as possible.
Payments #2, #3, and #4: Your remaining balance will be due in three (3) equal monthly installments beginning 30 calendar days after your down payment is processed. Your monthly payments must be paid via credit card in the Noncredit Student Portal. You will be able to access each invoice and payment due date in your student account.
PLEASE NOTE: Automatic Payment Service is not available. You must make each subsequent payment via the Noncredit Student Portal.
A number of tuition benefits are available through the Department of Veterans Affairs and under various parts of the GI Bill. Please visit the Resources for Military Students page for additional information and instructions.
Some students choose to finance certificate programs with private education loans. Students are responsible for contacting lenders directly to find out if a noncredit professional certificate program is eligible for a loan. While Georgetown University will not recommend specific lenders, it will certify loans for eligible programs from approved lenders.
For eligible noncredit professional certificate programs, Georgetown University will certify loan amounts up to the full cost of tuition for the program. Tuition does not cover books, travel, or living expenses. Please see individual program pages for tuition rates.
Georgetown University has a unique campus code for Sallie Mae. Our Sallie Mae branch code is 001445-99.
You must be approved for a loan before registering for courses. Follow these steps to pursue a loan option:
Check the list of lenders that have offered private education loans in the past to Georgetown University students.
Contact the lender and confirm your program is eligible for a private education loan.
Obtain the necessary paperwork and apply for the loan.
Georgetown will certify loan amounts based on the information below. Please note that our branch code is 001445-99.
If approved, register for courses:
Payment sent to Georgetown: Select “Third-Party Payment” at the time of registration if the lender is sending funds directly to Georgetown.
While you may choose to complete your certificate program in one semester, many programs (but not all) allow up to two years to complete all requirements. As a result, you may choose to register for required and elective courses over several semesters to spread out the cost of tuition over time. We generally offer every course in a program each semester, so you'll have many opportunities to enroll in required and elective courses within the two-year time frame.
Boeing: Employees of Boeing receive a 10% tuition discount on select programs and courses
EdAssist: Employees of companies that belong to the EdAssist education network may receive a 10% tuition discount on select programs and courses (contact EdAssist directly to find out if you qualify)
Georgetown Alumni: Georgetown alumni, including undergraduates, graduate students, and certificate recipients, receive a 10% tuition discount on select programs and courses
OPM Federal Scholarship Alliance: Eligible federal employees across the country receive a 10% scholarship applied to the current tuition rate for all SCS degree programs and professional certificate programs each academic semester
**Only one tuition discount may be applied at the time of registration. Tuition discounts cannot be combined. Tuition discounts are not applied retroactively.
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Guidance Related to COVID-19
Updated Monday, February 1st, 2021 at 11:19 AM EST
Georgetown University remains open and dedicated to excellence in providing key services to our community. All in-person courses continue through distance instruction. All staff and faculty who normally work at the 640 Massachusetts Ave NW campus are teleworking and are available virtually.