In our 12-week certificate you’ll learn to develop and lead multi-channel marketing efforts, build frameworks for collaboration and creative projects, and receive one-on-one coaching to help you reach the next step in your career.
Georgetown’s Online Certificate in Digital Marketing Strategy introduces you to the world of multi-channel marketing. Over the course of this 12-week program you’ll develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment. Taught by marketing industry experts and practitioners, our program features a blend of lectures, class exercises, individual and group work, and a capstone project. By the end of the certificate, you’ll be prepared to create and execute digital marketing strategies that drive business success.
Ideal for: Entry & mid-level professionals
Entry & mid-level professionals
Time to complete: 12 weeks
Time to complete
Schedule: Friday evenings and Saturdays
Friday evenings and Saturdays
Semester of Entry: Fall, spring, summer
Semester of Entry
Fall, spring, summer
Upon successful completion of the certificate, you’ll be able to:
Develop multi-channel and digital marketing skills and strategies.
Deploy current digital marketing tools.
Leverage and optimize digital tactics to achieve business objectives.
Calculate ROI of digital marketing efforts.
Present and explain digital marketing strategies to diverse stakeholders.
Testimonials from current students and alumni.
Georgetown’s Certificate in Digital Marketing Strategy not only provided a critical foundation in SEO, CRM, and strategy, but also pushed me to think creatively about the constantly evolving digital marketing ecosystem.
Certificate in Digital Marketing Strategy
You must successfully complete Digital Marketing Strategy (XMKT-950) for a total of 9.5 Continuing Education Units (CEUs), which is equivalent to 95.0 contact hours. The program must be completed in sequence as a cohort.
4Ps of Digital Marketing: Process, People, Platform & Performance
Applied Marketing Analytics & Reporting
CRM & Database Marketing
Multi-channel Marketing in the Digital Environment
What Is Live Online Learning?
Live online instruction is enhanced by incorporating various instructional practices and technology tools. Features such as Zoom video conferencing, breakout rooms, and chat allow for real-time interaction and collaboration among learners. Tools like Google Docs, Slides, Sheets, and Canvas Groups facilitate teamwork and information sharing within the learning community. Polling, surveys, and threaded discussion boards promote active engagement and the expression of opinions. It is important to foster social respect, privacy, and incorporate Jesuit values to create a supportive and inclusive online environment. By utilizing these practices and tools effectively, live online instruction can be engaging, interactive, and conducive to meaningful learning experiences.
Sat 12:00 PM - 1:15 PM
Jan 27 to Apr 20, 2024
Shashi Bellamkonda is a Principal Research Director in Info-Tech’s SoftwareReviews Marketing Advisory Group. Shashi has 20 years of tech marketing experience. As a Chief Marketing Officer for several startups, Shashi ... Read more
Mr. Brown is a Principal with Dunkirk Partners, with more than forty-five years of experience in management and leadership at all levels: strategic, operational, tactical, military and civilian. Mr. Brown’s ... Read more
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Stephanie L. Schierholz has more than 15 years’ experience leading strategic communications, media relations, social media, and public outreach efforts. Stephanie Schierholz is the senior spokesperson responsible for leading integrated ... Read more
Rich Toohey is an accomplished marketing consultant and adjunct instructor with extensive experience in Loyalty, CRM, Customer Engagement, and Market Research. Rich Toohey is President of Resolvere Insights LLC, a ... Read more
How to Register
Please review the refund policies in our Student Handbook before completing your registration.
You must hold a bachelor's degree or the equivalent in order to enroll in our certificate programs.
This certificate is an open-enrollment program. No application is required. Click the "Register Now" button, select your courses, and then click "Add to Cart". Course registration is complete when your payment is processed. You will receive a confirmation email when your payment is received. Please retain the payment confirmation message for your records.
You can combine on-campus and online courses (if available) to complete your certificate. Depending on the certificate program, we may suggest taking courses in a specific order, but this is not a requirement.
Most students register for all courses at the same time and complete their certificate within a few months. However, you may choose to register for courses one by one over time. Once you begin a certificate, you have up to two years from the time you start your first course to complete all required courses.
International students who enter the U.S. on a valid visa are eligible to enroll in certificate courses. However, Georgetown University cannot sponsor student visas for noncredit professional certificate programs.
A TOEFL examination is not required for non-native English speakers but students are expected to read, write, and comprehend English at the graduate level to fully participate in and gain from the program.
Students from most countries may register for our online certificate programs; however, due to international laws, residents of certain countries are prohibited from registering.
Tuition & Funding
Total program tuition is $4,995. Most course materials are included.
Noncredit professional certificates do not qualify for federal financial aid, scholarships, grants, or needs-based aid. However, several finance and funding options do exist, as listed below.
Some employers offer funding for employee education or professional development. If an employer guarantees payment for employee education and training, Georgetown will accept an Intent to Pay form. If you are using employer sponsorship or training authorizations, you must submit an Intent to Pay form with your registration.
If your employer will pay for your tuition, select “Third-Party Billing” as your method of payment when you register for courses online. Please submit an Intent to Pay form indicating that your employer or another third party should be billed for tuition. Invoices will not be generated without this form on file.
Eligible Georgetown employees may use their Tuition Assistance Program (TAP) benefits to fund 90% of the certificate program tuition—employees will be invoiced for the remaining 10% of tuition and must pay any other charges associated with their certificate program. Employees using TAP benefits may work directly with the HR Benefits Office to ensure payment prior to the start of any course. This payment option is only valid if registration occurs at least 10–14 business days prior to the start date of the first course. Any fees incurred due to course withdrawal are the student’s responsibility and are not funded by Georgetown University TAP. For questions regarding TAP benefits, please contact the HR/Benefits Office at email@example.com or (202) 687-2500.
SCS is registered with GoArmyEd.com to accept SF-182 training authorization forms. GoArmyEd.com is the virtual gateway for all eligible active duty, National Guard, and Army Reserve soldiers to request Tuition Assistance (TA) online. GoArmyEd.com is also the virtual gateway for Army Civilians to apply for their Civilian education, training, and leadership development events.
The professional certificate programs offer an interest-free payment plan for certificate programs that are more than one month in duration and for which the total tuition is greater than or equal to $4,000. The payment plan is structured in the following manner:
Payment #1: A down payment of 25% of the total tuition balance must be paid online (within 72 hours after you register and select Payment Plan) via the Noncredit Student Portal. Please submit your down payment as soon as possible.
Payments #2, #3, and #4: Your remaining balance will be due in three (3) equal monthly installments beginning 30 calendar days after your down payment is processed. Your monthly payments must be paid via credit card in the Noncredit Student Portal. You will be able to access each invoice and payment due date in your student account.
PLEASE NOTE: Automatic Payment Service is not available. You must make each subsequent payment via the Noncredit Student Portal.
A number of tuition benefits are available through the Department of Veterans Affairs and under various parts of the GI Bill®. Please visit the Resources for Military Students page for additional information and instructions.
Some students choose to finance certificate programs with private education loans. Students are responsible for contacting lenders directly to find out if a noncredit professional certificate program is eligible for a loan. While Georgetown University will not recommend specific lenders, it will certify loans for eligible programs from approved lenders.
For eligible noncredit professional certificate programs, Georgetown University will certify loan amounts up to the full cost of tuition for the program. Tuition does not cover books, travel, or living expenses. Please see individual program pages for tuition rates.
Georgetown University has a unique campus code for Sallie Mae. Our Sallie Mae branch code is 001445-99.
You must be approved for a loan before registering for courses. Follow these steps to pursue a loan option:
Check the list of lenders that have offered private education loans in the past to Georgetown University students.
Contact the lender and confirm your program is eligible for a private education loan.
Obtain the necessary paperwork and apply for the loan.
Georgetown will certify loan amounts based on the information below. Please note that our branch code is 001445-99.
If approved, register for courses:
Payment sent to Georgetown: Select “Third-Party Payment” at the time of registration if the lender is sending funds directly to Georgetown.
While you may choose to complete your certificate program in one semester, many programs (but not all) allow up to two years to complete all requirements. As a result, you may choose to register for required and elective courses over several semesters to spread out the cost of tuition over time. We generally offer every course in a program each semester, so you'll have many opportunities to enroll in required and elective courses within the two-year time frame.
Only one tuition discount may be applied at the time of registration. Tuition discounts cannot be combined. Tuition discounts are not applied retroactively. Please contact firstname.lastname@example.org with any questions.
Georgetown University alumni and SCS certificate completers are eligible to receive a 30% tuition discount for many certificates offered within SCS’s Professional Development & Certificates (PDC) portfolio. When registering for an eligible certificate through the SCS website, you will see the "30% Georgetown Alumni Discount" as an option. The Enrollment Team will then verify your eligibility status as a Georgetown University alumnus or certificate completer.
Georgetown SCS offers a 20% discount for eligible certificates to organizations that register 5 or more employees for the same certificate cohort at the same time. Eligible organizations include government agencies, nonprofit agencies, and for-profit businesses. Please contact email@example.com for steps and procedures to ensure your group has access to the discount.
Eligible federal employees across the country receive a 10% scholarship applied to the current tuition rate for all SCS degree programs and professional certificate programs each academic semester. Please contact firstname.lastname@example.org for steps to be added to this discount group.