Online Master's in Public Relations & Corporate Communications

Online Course Schedule for Fall 2021

17 Nov 12-1pm ET
Marketing & Communications—Virtual Panel  
Show
MPPR-811-101

Business Communications

  • Course #: MPPR-811-101
  • CRN: 40066
  • Instructor: Zajack, W.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-502-102

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-102
  • CRN: 39449
  • Instructor: Earley, M.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-502-101

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-101
  • CRN: 32982
  • Instructor: Earley, M.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-730-101

Corporate Communications

This course is designed to provide communications professionals with a deep understanding of the interplay between the many corporate communications functions and best-practice approaches to their strategic integration. We will examine how successful communicators leverage the skills of influence, persuasion and organizational awareness to establish themselves as true business partners and, ultimately, maximize their contributions to and impact on the business. In addition to completing the assigned readings, students will survey – and challenge – a broad range of best practices as we consider case studies compiled from organizations of all types and size. Every third class will serve as a lab practical to reinforce the concepts discussed during the prior two sessions, and to give students a chance to apply relevant theories, principles and experiences to real-life scenarios. Working in small groups, the students will devise original solutions to address their assigned issues. The solutions will be submitted for comment and analysis, and some work will be discussed and presented during class time. Upon conclusion of the course, students will have a timely, finely-tuned perspective on how to sell themselves and their know-how to senior teams by partnering with a business and its leaders to build strategies that enable and support business goals.

  • Course #: MPPR-730-101
  • CRN: 41109
  • Instructor: Mermestein, M.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-810-101

Crisis Communications

Note: “It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett In today’s world of increased access to information, social media, and global news, responding to a crisis or threat to an organization’s reputation has become more critical and immediate than ever before. Effective crisis communications can prevent or minimize the damage to an organization’s reputation as the result of a crisis. The stakes are high and a strong crisis communicator needs to be prepared, nimble, and responsive. This course is focused on the practical understanding and techniques of crisis communications learned and utilized over years of front-line experience. This class will equip students with the knowledge and practical skills necessary to prepare for and respond to incidents, issues, and crises that can threaten an organization’s valuable reputation. Comments: This change is specific to the online section -101 of Crisis Communications.

  • Course #: MPPR-810-101
  • CRN: 32571
  • Instructor: Charles, M.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-506-101

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This MPS PR/CC course meets online.

  • Course #: MPPR-506-101
  • CRN: 32568
  • Instructor: Durand, N.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-755-101

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

  • Course #: MPPR-755-101
  • CRN: 38217
  • Instructor: Matt Heim
  • Dates: Aug 25 – Dec 17, 2021

MPPR-505-101

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This MPS PRCC degree foundational requirement meets online. A minimum grade of "B" is needed to pass.

  • Course #: MPPR-505-101
  • CRN: 30900
  • Instructor: Dziemian, N.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-505-102

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

  • Course #: MPPR-505-102
  • CRN: 40664
  • Instructor: Dziemian, N.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-710-101   Canceled

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-101
  • CRN: 40870
  • Instructor: TBD
  • Dates: Aug 25 – Dec 17, 2021

MPPR-950-101

Public Relations and Corporate Communications Capstone

Note: This MPS PR/CC course meets online. Core requirement for MPS degree and a minimum grade of "B" is needed to pass. Must have completed MPPR 500- Ethics and MPPR 505 – Elements of Communications Planning if you started the program prior to Fall 2017. If you started the program in Fall 2017 or later, you must have completed MPPR 500 Ethics, MPPR 505 Elements of Communications Planning, MPPR 508 PR Writing, and MPPR 502 Communications Research.

  • Course #: MPPR-950-101
  • CRN: 32574
  • Instructor: O'Grady, K.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-500-101

Conversations About Ethics: Philosophical, Professional, and Personal

Public Relations Ethics: Theory, Integrity, and Care for the Whole Person. In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will marks a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

Note: This core requirement of the MPS PRCC degree meets online. This course requires a "B" or better.

  • Course #: MPPR-500-101
  • CRN: 30899
  • Instructor: Stewart, M.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-500-102

Conversations About Ethics: Philosophical, Professional, and Personal

Public Relations Ethics: Theory, Integrity, and Care for the Whole Person. In keeping with Georgetown University’s Jesuit values and commitment to justice and the common good, Public Relations Ethics is a core course in the Master’s in Public Relations and Corporate Communications. The MPS program aims to educate and care for the whole person and believes that this process starts with the study of ethics. Valued public relations professionals are key advisors to their clients, serving as essential partners in creating strategic approaches to long-term success. The ability to anticipate challenges, deliberate between competing concerns, and present a persuasive case for recommended actions will marks a true leader. Public Relations Ethics explores what it means to practice public relations in a way that serves the public and clients, enhances the profession, and demonstrates personal integrity. This course is required for all MPS students and must be completed by the second semester in the program. Note: Core requirement for the MPS degree. Students must receive a grade of a "B" or better to pass the course.

  • Course #: MPPR-500-102
  • CRN: 40056
  • Instructor: Ali, S.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-837-101

Project Management and Budgeting for Communicators

This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

  • Course #: MPPR-837-101
  • CRN: 38219
  • Instructor: Okoro, V.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-795-101

Public Affairs: Developing and Managing Successful Campaigns

Public affairs. Political campaigns. Issue campaigns. What do they mean and why should I understand them? Why is public affairs becoming a multi-billion dollar business? Public affairs issue campaigns are designed to influence legislation, regulation and policy at the national, state and local levels. Borrowing tactics honed in political elections, these issue campaigns are reshaping policy in America and attitudes across the country. Upon completion of this course, you will know how to plan and manage successful public policy campaigns, frame debates, develop messages and implement strategies.

  • Course #: MPPR-795-101
  • CRN: 40425
  • Instructor: Feliz, W.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-508-102

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-102
  • CRN: 39545
  • Instructor: Mermestein, M.
  • Dates: Aug 25 – Dec 17, 2021

MPPR-508-101

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-101
  • CRN: 32979
  • Instructor: Bosco, R.
  • Dates: Aug 25 – Dec 17, 2021