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MPPR-502-102

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

  • Course #: MPPR-502-102
  • CRN: 40500
  • Instructor: Earley, M.
  • Dates: Jan 13 – May 15, 2021

MPPR-502-101

Communications Research

Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Students also learn about the range of evaluation techniques. These include media analysis and measurement for both traditional and online media, competitive intelligence and fact-finding, focus group and custom survey research, and media segmentation and targeting. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-502-101
  • CRN: 33831
  • Instructor: Earley, M.
  • Dates: Jan 13 – May 15, 2021

MPPR-905-101   Canceled

Consulting

This course in Consulting is designed for aspiring communications professionals who may be interested in management consulting as a career and who seek an understanding of the skills, methodologies, and mindsets that are critical for this relatively new and fast growing profession. The course will proceed from a general outline of consulting using a case study approach to the specifics of consulting with an emphasis on the application of communications expertise in helping to realize the missions and improve the performance of organizations in both the public and private sectors as measured by their missions.

Note: This elective course meets online. Must have completed MPPR 502 Communications Research to take this course and MPPR-505: Elements of Communications Planning.

  • Course #: MPPR-905-101
  • CRN: 32327
  • Instructor: HENNINGSON, K.
  • Dates: Jan 13 – May 15, 2021

MPPR-500-101

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

Note: Students must receive a grade of a "B" or better in this course. This core requirement of the MPS PRCC degree meets online.

  • Course #: MPPR-500-101
  • CRN: 30594
  • Instructor: Stewart, M.
  • Dates: Jan 13 – May 15, 2021

MPPR-500-102

Conversations About Ethics: Philosophical, Professional, and Personal

The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.

  • Course #: MPPR-500-102
  • CRN: 41084
  • Instructor: Dziemian, N.
  • Dates: Jan 13 – May 15, 2021

MPPR-810-101

Crisis Communications

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett In today’s world of increased access to information, social media, and global news, responding to a crisis or threat to an organization’s reputation has become more critical and immediate than ever before. Effective crisis communications can prevent or minimize the damage to an organization’s reputation as the result of a crisis. The stakes are high and a strong crisis communicator needs to be prepared, nimble, and responsive. This course is focused on the practical understanding and techniques of crisis communications learned and utilized over years of front-line experience. This class will equip students with the knowledge and practical skills necessary to prepare for and respond to incidents, issues, and crises that can threaten an organization’s valuable reputation. Comments: This change is specific to the online section -101 of Crisis Communications.

Note: MPPR 502 and MPPR 505 are pre-requisites.

  • Course #: MPPR-810-101
  • CRN: 38529
  • Instructor: Charles, M.
  • Dates: Jan 13 – May 15, 2021

MPPR-506-101

Digital Analytics and Measurement

This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

Note: This elective course meets online. Students must have completed MPPR 505 - Elements of Communications Planning & MPPR 502 Communications Research to take this course.

  • Course #: MPPR-506-101
  • CRN: 32195
  • Instructor: Adke, D.
  • Dates: Jan 13 – May 15, 2021

MPPR-755-101

Digital Communications Strategy

This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.

Note: This elective course meets online.

  • Course #: MPPR-755-101
  • CRN: 32197
  • Instructor: Matt Heim
  • Dates: Jan 13 – May 15, 2021

MPPR-505-101

Elements of Communications Planning

Mastering communications planning is a building block for success in MPS PR/CC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately mastery. Each element of the model builds on the next starting with the research to create a situational analysis to learning the difference between a goal and objective and strategies and tactics. Students learn how to identify key publics and to create targeted messaging. Evaluation and creating a budget and timeline are also examined. At the end of the course, students understand the planning model and know how to apply it a range of communications challenges. Students are prepared for their capstone experience and other coursework.

Note: This foundation requirement for PRCC meets online. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-505-101
  • CRN: 30593
  • Instructor: Johnson, B.
  • Dates: Jan 13 – May 15, 2021

MPPR-702-101

In Search of the Big Idea

  • Course #: MPPR-702-101
  • CRN: 40954
  • Instructor: Fang, K.
  • Dates: Jan 13 – May 15, 2021

MPPR-835-101

Employee Engagement And Internal Communications

Internal Communications is the essential partner that creates meaningful connections between organizations and their employees amidst a demanding business climate. Internal Communications educates and engages employees so they can understand organizational values to see their unique role in delivering business results. This class focuses on the influential role communication advisors play to address the issues, challenges and opportunities facing internal stakeholders. Students will focus on research, consulting, and best practices to develop internal communication strategies that impact employees with the right message, channel and device. Culture and branding will also be examined in relationship to internal social media, message development, measurement, communicating in real time, and fostering significant two-way communications while balancing the impersonal nature of technology.

Note: Students must have completed MPPR 500 Ethics and MPPR 505 Elements of Communications Planning.

  • Course #: MPPR-835-101
  • CRN: 36391
  • Instructor: Neisworth, H.
  • Dates: Jan 13 – May 15, 2021

MPPR-710-101

Media Relations

This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

Note: This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

  • Course #: MPPR-710-101
  • CRN: 38528
  • Instructor: Forrester, A.
  • Dates: Jan 13 – May 15, 2021

MPPR-950-101

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: If you started the program fall 2017 and beyond, your additional pre-requisites are MPPR 502 Comms Research and MPPR 508 PR Writing. Students must receive a grade of a "B" or better in this course.

  • Course #: MPPR-950-101
  • CRN: 33840
  • Instructor: O'Grady, K.
  • Dates: Jan 13 – May 15, 2021

MPPR-950-102   Canceled

Public Relations and Corporate Communications Capstone

Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

Note: Capstone is the final academic opportunity to assess and apply your strategic communications skills and knowledge. The course focuses on the comprehensive skills you have built throughout your time in MPS PR/CC by evaluating your writing, strategic thinking, creativity, and ethical framework in a real-time context. During your final challenge, you will apply your strategic communications skills to an existing communications challenge identified by a company/organization of your choosing. Working individually, you will respond to a communication problem or opportunity for your client. At the close of the semester, you will be expected to write and present a well-researched, insightful, creative plan that illuminates how your strategic considerations will lead to positive outcomes for your client. Your plan will tell the story of the original research, implementation plan, timelines and budget necessary to meet the client’s communication goal. Although the primary focus for the semester is on creating a comprehensive plan, there will be in-class assignments to review and diagnose your mastery of specific concepts in strategic communications planning and responsible communication. The capstone experience is intended to ensure you have the strategic skills and confidence necessary to be a leader in responsible communication, and provide a unique networking and career-enhancing opportunity. In addition to the minimum, cumulative grade point average of 3.0 required for graduation from the MPS PR/CC program, you must receive a minimum grade of a B in the capstone course to graduate. Students with a 3.0 cumulative GPA, who receive a final grade of a B- or below may receive one opportunity to retake the course, if approved by the associate dean.

  • Course #: MPPR-950-102
  • CRN: 41443
  • Instructor: TBD
  • Dates: Jan 13 – May 15, 2021

MPPR-837-101   Canceled

Project Management and Budgeting for Communicators

This course teaches students to manage all phases of a communication project and provides practical information on managing project scope, teams, schedule, resources and contracts. Students learn how to translate a communication project plan into a budget. Concepts, such as the definition of a project, the nature of the project team, and the role and function of the project manager, are presented. Students gain experience with spreadsheets, Gantt charts and S curves, and apply techniques and tools to a project simulation of their own, from initiation to close. Guest lecturers offer insights on real-world management issues and costs (e.g., with respect to professional staff, opinion research and advertising). Learning Objectives: Upon completion of this course, students should be able to: 1. Understand the Project Life Cycle and the language of project management and budgeting; 2. Define the scope of a project and effectively manage changes in scope; 3. Establish and track schedules; 4. Form, lead and serve on effective communication project teams; 5. Develop accurate, comprehensive budgets; 6. Negotiate and manage contracts; 7. Evaluate and achieve project success; and 8. Apply techniques and tools to a communication project simulation.

  • Course #: MPPR-837-101
  • CRN: 40554
  • Instructor: Okoro, V.
  • Dates: Jan 13 – May 15, 2021

MPPR-795-101

Public Affairs: Developing and Managing Successful Campaigns

Public affairs. Political campaigns. Issue campaigns. What do they mean and why should I understand them? Why is public affairs becoming a multi-billion dollar business? Public affairs issue campaigns are designed to influence legislation, regulation and policy at the national, state and local levels. Borrowing tactics honed in political elections, these issue campaigns are reshaping policy in America and attitudes across the country. Upon completion of this course, you will know how to plan and manage successful public policy campaigns, frame debates, develop messages and implement strategies.

  • Course #: MPPR-795-101
  • CRN: 41085
  • Instructor: Feliz, W.
  • Dates: Jan 13 – May 15, 2021

MPPR-508-101

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

Note: Foundation course for the PRCC degree.

  • Course #: MPPR-508-101
  • CRN: 33834
  • Instructor: Rebecca Andersen
  • Dates: Jan 13 – May 15, 2021

MPPR-508-102

Public Relations Writing

Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. This course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.

  • Course #: MPPR-508-102
  • CRN: 40501
  • Instructor: Mermestein, M.
  • Dates: Jan 13 – May 15, 2021

MPPR-720-101

Visual Communications

In today’s digital world, it has become necessary for communicators to use visual tools to communicate ideas effectively. In this course, students learn how to research, apply and critique typography, color strategies, digital imaging, design principles, and visual trends. Students should have working knowledge of Adobe Creative Suite and other relevant computer programs prior to taking this course. Please note that MPMC-720 Visual Communications and MPMC-878 Design for Communicators cover the same content. Students should not take both of these classes at any point. Visual Communications is only offered online and Design for Communicators is only offered on campus.

  • Course #: MPPR-720-101
  • CRN: 40847
  • Instructor: Wang, X.
  • Dates: Jan 13 – May 15, 2021