Drawing from her 19 years of experience in media and consumer products, she leads the company's growth strategy and manages a team of growth marketers responsible for customer acquisition and retention, reaching more than 10 million monthly unique visitors.
Prior to Axios, Mia Vallo was the Vice President, Insights and Analytics at National Geographic Partners, where she oversaw the Insights and Analytics team for the National Geographic Media business. She was responsible for driving actionable insights and developing data solutions for the business, managing a team responsible for data strategy, customer insights, digital analytics, social media intelligence, data science, and data platforms. In addition, she trained hundreds of National Geographic employees on digital and social media analytics, and championed a data-driven culture across the organization.
An active member of the digital marketing and analytics community, she is a regular speaker and panelist at various conferences in the industry.
At Georgetown University School of Continuing Studies, Mia Vallo teaches Digital Analytics and Measurements class in the Master's program for Integrated Marketing Communications.
Mia Vallo has a Master of Business Administration in E-commerce Management and International Finance from American University and a Bachelor of Science in Marketing with International Concentration from Virginia Tech.