He specializes in the strategic use of virtual technologies to engage stakeholders, research target audiences, and build reputation management solutions. As a practitioner, teacher, and voice performer, he works around the globe addressing the communication risks associated with misinformation on climate change and other science-related issues. His professional objectives focus on the integrated application of strategic virtual communications, media skills, and sustainability.
Mr. Hurst possesses a unique combination of new media production, teaching, and international strategic communications skill sets. Mr. Hurst has worked in all aspects of strategic public affairs activities, including media literacy training, press relations, social media strategy, and government advocacy. In addition to strategic roles, he has served as a digital content creator, copywriter, and voiceover artist.
Currently, he builds interactive virtual program strategies in the U.S. State Department’s Bureau of Global Public Affairs. His virtual community-building strategies facilitate crowdsourcing, content development, and audience-building. He is the lead producer for virtual programs on water security, energy, entrepreneurship, and Arctic diplomacy. As an adjunct lecturer at Georgetown University’s School of Continuing Studies, he teaches strategic communications for professionals in the intelligence community, with a focus on communications planning, presentation skills, and writing proficiency.
In Washington, DC, he created the U.S. State Department’s first global audio production and podcasting program, delivering a new way to reach audiences in hitherto inaccessible regions. The program culminated with Mr. Hurst training U.S. embassy staff in Africa in podcasting production and social media management. As an independent consultant, Mr. Hurst focused on strategic communications in the sustainability space. He built social media strategies for U.S. Defense Department environmental programs, partnered with academic associations for sustainability-focused online learning, and created an interactive online project focused on interactive learning for the green economy.
Mr. Hurst has extensive overseas experience as a student and professional in France, Romania, and Belgium. In Brussels, he led the public affairs office of a sustainable energy trade association interfacing with European Union institutions and coordinated the creation of a new enterprise incubator for clean energy. Subsequently, he coordinated public diplomacy awareness activities for all U.S. embassies in Europe through online communications, press briefing management, and outreach on climate change, avian flu, and Muslim community relations.
Mr. Hurst studied at the Catholic University in Leuven, Belgium, where he graduated cum laude with a Master’s of Public Administration. He holds a Bachelor of Arts in French and International Politics from the California State University at Fullerton. As a lifelong learner, Mr. Hurst is a firm believer in personal education as an empowerment tool and the ability of each individual to become an agent for positive change.
Originally from California, he spent summers fishing in the lakes of the Sierra Nevada. Since then, he has deepened his appreciation for the spirit-enhancing beauty of the natural world as an avid fly-fisherman, kayaker, and paddle boarder. Mr. Hurst also studies ESG investment strategy, forestry management, and plays the bass guitar. He speaks French fluently and resides in Washington, DC with his wife and son.