Katherine Zmoda, Academic Director
Katherine has served as the Specialist for UMD Honors College’s Entrepreneurship and Innovation Program (EIP) since August 2018.
She supports program activities, student involvement, academic planning, marketing, partnerships, and general strategy. She advises student ventures in every aspect, but specializes in customer discovery, market research, and pitching. At UMD, she is also the Program Manager for the local node of NSF’s Innovation-Corps, working with researchers and inventors on bringing their products to market.
Her professional experience also includes interning in marketing for Baltimore-based sports equipment company STX, and working with multiple local startups by advising on business development strategy, branding, and customer acquisition.
Katherine is an Honors College graduate from the University of Maryland with a double major in Marketing and Management, as well as a minor in Spanish, which included a winter abroad in Sevilla, Spain. While a student in EIP, she served on the Student Advisory Board as Curriculum Chair. After completing the Social Innovation Fellows (SIF) program at the Robert H. Smith School of Business as a sophomore, she worked as the teaching assistant for SIF for two years. As TA, she assisted students in developing their understanding of social value creation through the application of business practices and consulting with local mission-driven ventures. Katherine was also a DJ, staff writer, and the social media director for WMUC, UMD’s student-run radio station.
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