Master's in Integrated Marketing Communications
Franklin Parrish

Franklin Parrish is a content strategist and creative director with over 15 years of experience in the marketing and advertising industry. His career has been distinguished by his expertise in identifying the “Big Idea” that best addresses consumer needs, and then building cross-channel messaging platforms around those core concepts that resonate with customers. Since 2009 he has employed this targeted approach to content development, advising companies and clients on how to author brand stories that successfully engage audiences. Previously, Franklin taught a master's-level course in digital marketing strategy at Delaware’s Wilmington University. Students learned his method for melding brand insights together with audience demographics, behaviors, and psychographic data to create customer personas that drive winning marketing campaigns. Franklin currently heads the Creative & Editorial Services team at Kaiser Permanente Mid-Atlantic, leading content marketing efforts that foster growth and maintain its member base of over 600,000.