Online Master's in Design Management & Communications

Mission & Learning Goals

27 Oct 12-1pm ET
Master's in Design Management & Communications Webinar  

Mission Statement

The Georgetown University Master of Professional Studies in Design Management & Communications program prepares practitioners to harness the power of design and creativity as well as leadership and management skills to innovatively solve business and societal challenges. Students will learn the full scope of the design process—including ideation, development, marketing, and technology—and pair that with frameworks for leadership and thinking that will bring about inventive, successful results. 

Learning Goals

  • Creative and Critical Thinking: Apply creative and critical thinking skills in designing visual communication strategies reflective of organizational goals to inform and influence customer behavior.
  • Global Competence: Engage within diverse teams to integrate values of inclusivity in the development of globally accessible design strategies.
  • Ethical Reasoning and Values: Develop strategies incorporating Jesuit values, industry standards, and one's personal ethics in design communications.
  • Applied Problem Solving: Produce strategies based on design thinking, visual principles, and audience psychographics to develop and implement solutions reflective of organizational goals.
  • Information Literacy: Formulate insights from research, and credible, reliable, and valid resources to create design concepts that influence actions and perceptions.
  • Technological Competency: Compose design strategies using relevant tools and technology to develop innovative solutions that serve diverse target audiences.
  • Communication: Analyze the needs of diverse target audiences and responsibly inform them through design solutions.