Course Details

The coursework required for the Graduate Certificate in Competitive Business Intelligence includes the four following courses:

Competitive Intelligence Organizational Design

Competitive intelligence analysis is the process that agencies and organizations use to assess their institutional strengths and weaknesses relative to peer organizations. Students in this course gain insight into how competitive intelligence informs and supports an organization’s ongoing strategy. Throughout the course, students examine case studies and the history of competitive analysis in both government and industry. By the end of this course, students will be able to gather organizational data, interpret relevant data, and evaluate and recommend organizational strategies based on their research. The course places a strong emphasis on the development and application of data analysis and presentation skills.

Global Competitive Intelligence

This course examines Competitive Intelligence (CI) as the collection and analysis of information to anticipate competitive activity, see past market disruptions, and dispassionately interpret events in a global perspective. In addition, students will develop techniques to develop analysis, which provides insight into marketplace dynamics and challenges in a structured, disciplined, and ethical manner using published and non-published sources.

Information Science for Competitive Intelligence

This course examines how information science and competitive intelligence are both concerned with the gathering, manipulation, classification, storage, and retrieval of recorded knowledge for analysis and utilization. Students will have practical experience with case studies that demonstrate the need to develop information systems that can acquire, organize, maintain, and disseminate information with minimum effort and costs to users through adjusting the traditional perspectives substantially.

Business Intelligence, Big Data & Analytics

Today data is everywhere. The most competitive commercial companies are harnessing it to formulate their go-to-market strategies, make course corrections and outthink the competition. Governments are using data to develop solutions to social issues, recruit talent, and even to prevent terrorist attacks. This course explores how government agencies, commercial companies and nonprofits are using Business Intelligence (BI) and Big Data Analytics to achieve their strategic goals and objectives. During the course students are introduced to the concepts through real-world demonstrations of BI and Big Data Analytics solutions.