Course Details
To earn a Graduate Certificate in Competitive Business Intelligence, you must successfully complete the 4 required courses (12 credits total) listed below. You may take these courses in any order you choose.
Competitive Intelligence Organizational Design
Competitive intelligence analysis is the process that agencies and organizations use to assess their institutional strengths and weaknesses relative to peer organizations. Students in this course gain insight into how competitive intelligence informs and supports an organization’s ongoing strategy. Throughout the course, students examine case studies and the history of competitive analysis in both government and industry. By the end of this course, students will be able to gather organizational data, interpret relevant data, and evaluate and recommend organizational strategies based on their research. The course places a strong emphasis on the development and application of data analysis and presentation skills.
Global Competitive Intelligence
This course examines Competitive Intelligence (CI) as the collection and analysis of information to anticipate competitive activity, see past market disruptions, and dispassionately interpret events in a global perspective. In addition, students will develop techniques to develop analysis, which provides insight into marketplace dynamics and challenges in a structured, disciplined, and ethical manner using published and non-published sources.
Information Management for Competitive Intelligence
This course examines how organizations can use information to create competitive advantage. Students will learn how organizations can become data driven by having the proper elements in place, such as strategy, data governance, and leadership. They will also gain knowledge on security and privacy requirements for information and how to monetize information for competitive advantage. Finally, the course covers best practices for sharing information within organizations and among organizations, and how to convert tacit knowledge to explicit knowledge.
Business Intelligence, Big Data & Analytics
Today data is everywhere. The most competitive commercial companies are harnessing it to formulate their go-to-market strategies, make course corrections and outthink the competition. Governments are using data to develop solutions to social issues, recruit talent, and even to prevent terrorist attacks. This course explores how government agencies, commercial companies and nonprofits are using Business Intelligence (BI) and Big Data Analytics to achieve their strategic goals and objectives. During the course students are introduced to the concepts through real-world demonstrations of BI and Big Data Analytics solutions.