The Certificate in Social Media Marketing prepares you with the tools needed to plan, execute, and assess a comprehensive and effective social media campaign. Through a combination of case study analyses, lectures, projects, and simulations, you’ll master the art of crafting an authentic and effective voice for your organization and community.
Our faculty comprises seasoned industry experts and social media practitioners, who bring real-world experience and expertise directly into the classroom. By the end of the program, you’ll understand how to create a compelling social media presence that engages audiences and drives impact.
Ideal for: Mid-level professionals
Duration: 2 weeks (intensive) up to 2 years
2 weeks (intensive) up to 2 years
Format: Live or On-Demand Online
Live or On-Demand Online
Schedule: Varies by format
Varies by format
Semester of Entry: Open enrollment year-round
Semester of Entry
Open enrollment year-round
What Is Live Online Learning?
Georgetown faculty deliver exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology. Live online classes are kept small to support interactive engaged learning and collaboration.
Upon successful completion of the certificate, you’ll be able to:
Navigate leading social media platforms
Develop comprehensive social media strategies
Implement social media campaigns
Build cross-platform communication plans
Create compelling content for social media channels
Measure and calculate ROI for social media efforts
Mitigate risk on Social Media as a manager or as a team member