Master's Degree

On-Campus & Online Formats

Master the analytical thinking and creative skills needed to work across traditional and digital media channels in order to design an engaging brand experience.

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Overview

Georgetown’s Master of Professional Studies in Integrated Marketing Communications immerses you at the intersection of strategy and creativity. You’ll study the full breadth of communications disciplines—including advertising, direct marketing, social media, and word-of-mouth marketing—and learn how to synthesize them into cohesive brand experiences.

You’ll also have opportunities to develop your skills and your portfolio through real-world client engagements, class trips, and networking events with some of the industry’s top organizations.

33

Number of Credits
33 credits

Format
On-campus & online

Tuition
$41,679*

Enrollment
Full-time or part-time

Duration
2 to 5 years

Semester of Entry
Fall, spring, summer

Ideal for working professionals, our program is designed to fit your schedule. We offer flexible options to take classes online, on campus, or through a combination of both—so you don’t have to interrupt your career to earn your degree. Better yet, you can directly apply everything you learn to make an immediate impact in the workplace.

Led by a faculty of communications practitioners and industry experts, our courses emphasize the contemporary practices that are in high demand by employers. You’ll develop the foundational knowledge, analytical thinking, and creative skills that position you to successfully lead cross-channel communications efforts that capture audiences and drive impact.

Throughout your time in the program, you’ll be challenged to reflect on your personal ethics. You’ll examine case studies of strong professional ethics within the context of IMC while developing your own personal code of ethics to guide you as you continue to advance both personally and professionally.

This section has testimonials from current students and alumni.
  • Headshot of Clinton Barras

    I have managed a digital marketing agency for many years, and the breadth of knowledge I am acquiring through the IMC program has been transformative for both my personal growth as well as for our agency. The information I am learning is highly relevant and immediately applicable.”

    Clinton Barras Master's in Integrated Marketing Communications
  • Headshot of Sunela Thomas, Faculty

    One of the key factors of this program is that students get to discuss what they are learning, write thoughtful interpretations of the key learnings, learn from their peers' experiences, and apply the knowledge to their daily interactions. They make what they learn part of themselves.”

    Sunela Thomas, Faculty Master's in Integrated Marketing Communications
  • Headshot of Diana Delgado

    The great thing about the IMC program was that I had the opportunity to learn from talented and experienced professionals working in the field of marketing and communications. This meant that professors took an applied approach to campaign planning, and I even got to work with clients on real-time IMC challenges. But what I enjoyed most about my time at Georgetown was the connections and friendships I made that will last a lifetime.”

    Diana Delgado Master's in Integrated Marketing Communications
  • Headshot of Worakorn Thongkijaohachai

    I not only gained practical tips and insights from experts in all my classes, but also got to work with an intelligent, diverse, and fun group of people. My time at Georgetown was a truly amazing learning experience.”

    Worakorn Thongkijaohachai Master's in Integrated Marketing Communications

You’ll leave the program with the strategic and creative mindset that empowers you to generate insights, craft compelling brand stories, and create authentic—and lasting—connections between consumers and brands.

*Tuition for the Summer 2018, Fall 2018, and Spring 2019 terms will be available in early 2018.