Online Master's in Integrated Marketing Communications

Career Outlook

The increasing digitization of the marketing communications industry has created a growing need for professionals who defy traditional roles. Today’s marketers must possess a blend of technical, creative, and business competencies. They must be nimble, strategic communicators who can seamlessly work across channels and disciplines. And they must know communications inside and out—this means not only understanding communications strategies, trends, and best practices, but also being able to apply them.

According to a recent study by The Creative Group, 41 percent of advertising and marketing executives said it is difficult to find skilled creative professionals today. After graduating from Georgetown’s IMC program, you’ll have the well-rounded creative and analytical expertise that gives you a competitive edge and positions you to fill this skill gap.

Our program’s multifaceted curriculum positions you for success in a variety of career paths and opens you up for opportunities spanning a breadth of industries, functions, and types of organizations. Graduates of our program have gone on to pursue roles within fields such as advertising, marketing, public relations, social impact and CSR, and digital media, among many others.

You’ll leave the program with not only a strong foundation in both traditional and digital marketing strategies, but also a deeper understanding of brands, consumer insights, and the planning needed to bring the two closer together.

Resources & Tools

 


Average salary of marketing managers $62,650 Where do people in this field work? Advertising, public relations, and related services 31% Information 17% Retail trade 9% Management of companies and enterprises 8% Wholesale trade 6% Marketing ManagerProduct Marketing ManagerDigital Marketing ManagerMarket Research ManagerBrand ManagerMarketing AssociateBrand Marketing ManagerMarket Development ManagerOnline Marketing Manager Top titles within the marketing occupation: Content marketingBrand/product managementDigital marketingWeb design/production Top in-demand marketing specialties:

Sources: U.S. Bureau of Labor Statistics, PayScale, Burning Glass Labor/Insight, PR Newswire