The increasing digitization of the marketing communications industry has created a growing need for professionals who defy traditional roles. Today’s marketers must possess a blend of technical, creative, and business competencies. They must be nimble, strategic communicators who can seamlessly work across channels and disciplines. And they must know communications inside and out—this means not only understanding communications strategies, trends, and best practices, but also being able to apply them.
According to a recent study by The Creative Group, 41 percent of advertising and marketing executives said it is difficult to find skilled creative professionals today. After graduating from Georgetown’s IMC program, you’ll have the well-rounded creative and analytical expertise that gives you a competitive edge and positions you to fill this skill gap.
Our program’s multifaceted curriculum positions you for success in a variety of career paths and opens you up for opportunities spanning a breadth of industries, functions, and types of organizations. Graduates of our program have gone on to pursue roles within fields such as advertising, marketing, public relations, social impact and CSR, and digital media, among many others.
You’ll leave the program with not only a strong foundation in both traditional and digital marketing strategies, but also a deeper understanding of brands, consumer insights, and the planning needed to bring the two closer together.
Testimonials from current students and alumni.
I have managed a digital marketing agency for many years, and the breadth of knowledge I am acquiring through the IMC program has been transformative for both my personal growth as well as for our agency. The information I am learning is highly relevant and immediately applicable.”
Clinton Barras
Master's in Integrated Marketing Communications
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Master's in Integrated Marketing Communications program.
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Guidance Related to COVID-19
Updated Monday, February 1st, 2021 at 11:19 AM EST
Georgetown University remains open and dedicated to excellence in providing key services to our community. All in-person courses continue through distance instruction. All staff and faculty who normally work at the 640 Massachusetts Ave NW campus are teleworking and are available virtually.
