Shannon Finberg is currently the Head of Enterprise and Consumer Marketing at Fannie Mae. She also oversees Marketing Research/Insights and Analytics. Previously, she held the role of Vice President, Creative Services, Digital and Content Management, for K12, Inc. As the head of K12's Digital and Content organization, she oversaw the creative services, website, social media, editorial, and marketing strategy teams to support all marketing needs of the business. Shannon’s 20+ years as a Marketing leader includes such expertise as Strategic Planning, Product Go-to-Market Plans, Positioning/Messaging, Brand Strategy and Conversion, Advertising, Campaign Development, and Sponsorship/Event Marketing. She’s held positions in Marketing at major brands such as Starbucks, America Online, and Capital One where she oversaw Brand Strategy and Acquisition Marketing efforts supporting multiple lines of business. Shannon started her career at Arnold Worldwide supporting McDonald’s advertising. Shannon holds a BS in Journalism from West Virginia University.
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