Sarita Bhargava serves as the Vice President of Integrated Marketing at The National 4-H Council.
Over the years, Sarita has overseen and instituted the brand vision, positioning and communications strategy across the disciplines of marketing, digital, social, publicity, advertising and partnerships for many organizations both for profit, nonprofit, domestic and multi-national. Prior to joining 4-H, she was the Vice President of Marketing at Cricket Media at a children's publishing company. Her nonprofit experience includes a stint at Digital Promise and at The Nature Conservancy where she led worldwide brand strategy for the organization. In this capacity, she led brand architecture, governance, identity and messaging, as well as celebrity sponsorships. In addition, she oversaw the Nature Rocks program, an online platform designed to engage parents and their families with nature. In 2013 and 2014, The Nature Conservancy was recognized as the environmental non-profit of the year by Harris Poll Equitrend. At PBS, she worked as the Director of Brand Marketing and Promotion for PBS KIDS where she launched a long-running interstitial campaign featuring musicians, hosts and mascots. She also led award-winning launch campaigns for Curious George, The New Electric Company, SuperWHY! and Dinosaur Train. Sarita has also held marketing positions at Accenture and The Walt Disney Company, specifically Buena Vista Home Entertainment. In this capacity, she marketed videos and was working to bring the children’s Walt Disney portfolio to DVD. While living in The Netherlands, she worked at Mattel Toys in Northern Europe where she managed several brands, including Disney, Fisher-Price, Scrabble and UNO. She launched Hot Wheels and Harry Potter toys in Northern Europe and increased sales of games significantly. Sarita and her team received an outstanding achievement for best European Sales Growth from Mattel Worldwide. She began her career in advertising at the award-winning Arnold Advertising where she supported the New England region’s McDonald’s business. She continued to retain McDonald’s as client at Burrell Advertising, one of the pre-eminent leaders in African-American advertising. At Dailey & Associates, Sarita handled pieces of the Nestlé business, including Libby’s Pumpkin and Carnation Instant Breakfast. As an account executive at Ogilvy & Mather, Los Angeles, she managed several accounts, including Korean Airlines, Mattel Toys, IBM, and Microsoft. Sarita is involved with the PTA and also volunteers as an alumni interviewer for her alma mater. She received her master’s degree in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism and her bachelor’s degree from Northwestern, with a double major in Economics and Communication Studies. She enjoys reading, running, traveling and eating! In her spare time, Sarita can be found hanging out with her family in Arlington, Virginia.