Laura Ferry is a social impact executive, marketer and entrepreneur. She is the founder of Good Company, a purpose brand and social venture consultancy, widely known for its effective strategies, partnerships, program management and platforms for global brands, media, advocacy organizations, corporate and education entities.
Laura has led initiatives for major media companies including NPR, PBS, Scholastic, Channel One Network and Discovery Communications where she developed and implement strategies and programs in e-Mentoring, STEM education, digital and financial literacy, environmental education, play and health. Examples of this work include partner modeling strategy and program design for Partnership for a Healthier America, sister organization to First Lady Michelle Obama’s “Let’s Move” initiative, KaBOOM!, and Ashoka’s “Start Empathy” campaign among others.
As a leader in corporate alliances Laura has established best in class partnerships for DEC, Hewlett Packard, Western Digital, FINRA, International Paper, Highlights, Whole Foods, PetSmart, Toys ‘R Us, and Target. She has earned a reputation for strategic vision and leadership for her work in licensing and retail development for hit television shows and networks such as Monster Garage, Trading Spaces, Miami Ink, Animal Planet and Discovery Kids.
In addition to leading Good Company, Laura was co-founder and Chief Marketing Officer of ed-tech company, Workbench Platform – a STE(A)M project-based learning platform for K-12 students (acquired by Google for Education in 2018). As CMO for the company, Laura led the start up from pre-launch to Series A financing overseeing brand, business development and digital marketing strategy.
Prior to launching Good Company, Laura began her career at National Public Radio (NPR) in the Engineering and IT department where she established some of its first technology partnerships in new media for public broadcasting. She later took on roles with Digital Equipment Corporation (DEC), Hewlett Packard, PBS and Discovery Communications leading strategic alliances in technology, brand licensing for television media and education.
Laura holds an M.A. from Georgetown University in Communications, Culture and Technology and graduated Phi Beta Kappa with a B.A. in English and Communications from Trinity University in Washington D.C. She is currently an adjunct professor at Georgetown’s School of Continuing Studies and is certified in Corporate Social Responsibility (CSR) by Rutgers Business School, Institute for Ethical Leadership. She is also certified by Mindful Schools as a K-12 mindfulness instructor. Laura and her family reside in Annapolis, Maryland.