The Georgetown University Master of Professional Studies in Integrated Marketing Communications program prepares practitioners to thrive at the intersection of strategy and creativity. Students learn to work across communications disciplines and channels to create and manage brand campaigns that respect consumers and benefit the marketplace.
Upon successfully completing the MPS in Integrated Marketing Communications, you will:
Creative and Critical Thinking: Use creative and critical thinking techniques in developing brand strategies to influence the actions and perceptions of target audiences.
Global Competence: Collaborate with diverse actors in creating global marketing plans and strategies that result in nuanced representations of target audiences.
Ethical Reasoning and Values: Apply strategies to incorporate Jesuit values, industry standards, and one's personal ethics in integrated marketing solutions.
Applied Problem Solving: Combine marketing principles and industry best practices in
crafting and executing solutions to address complex organizational challenges.
Information Literacy: Leverage industry-relevant research tools and insights to develop strategies that influence audience actions and perceptions.
Technological Competency: Creatively use tools and technology to recommend initiatives and design innovative integrated marketing solutions.
Communication: Evaluate the needs of diverse target audiences to compose authentic, simple, and humane marketing messages that resonate with consumers.
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Master's in Integrated Marketing Communications program.
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Choose Your Term
This program has multiple applications available. Please select your preferred term.
Guidance Related to COVID-19
Updated Tuesday, July 20th, 2021 at 12:35 PM EDT
SCS continues to monitor the COVID-19 situation and respond in support of the University community. Currently, all summer term courses will continue through distance instruction.
In terms of the Fall 2021 semester, the School of Continuing Studies will resume regular operations effective August 16 at the 640 Massachusetts Avenue building, unless otherwise noted for specific programs.