This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.
Note: This course is cross-listed with MPPR-506 and MPMC-806. This course is housed in the Public Relations and Corporate Communications program. Students must have completed MPJO-501 Reporting and News Writing, MPJO 500 Ethics, MPJO 508 Photo and Video, MPJO 505 Digital Essentials to take this course.