In our 12-week certificate you’ll learn to develop and lead multi-channel marketing efforts, build frameworks for collaboration and creative projects, and receive one-on-one coaching to help you reach the next step in your career.
Georgetown’s Online Certificate in Digital Marketing Strategy introduces you to the world of multi-channel marketing. Over the course of this 12-week program you’ll develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment. Taught by marketing industry experts and practitioners, our program features a blend of lectures, class exercises, individual and group work, and a capstone project. By the end of the certificate, you’ll be prepared to create and execute digital marketing strategies that drive business success.
Ideal for: Entry & mid-level professionals
Ideal for
Entry & mid-level professionals
Time to complete: 12 weeks
Time to complete
12 weeks
Tuition: $4,995
Tuition
$4,995
Format: Online
Format
Online
Schedule: Friday evenings and Saturdays
Schedule
Friday evenings and Saturdays
Semester of Entry: Fall, spring, summer
Semester of Entry
Fall, spring, summer
Upon successful completion of the certificate, you’ll be able to:
Develop multi-channel and digital marketing skills and strategies.
Deploy current digital marketing tools.
Leverage and optimize digital tactics to achieve business objectives.
Calculate ROI of digital marketing efforts.
Present and explain digital marketing strategies to diverse stakeholders.
Testimonials from current students and alumni.
Georgetown’s Certificate in Digital Marketing Strategy not only provided a critical foundation in SEO, CRM, and strategy, but also pushed me to think creatively about the constantly evolving digital marketing ecosystem.
Maya Bogle
Certificate in Digital Marketing Strategy
You must successfully complete Digital Marketing Strategy (XMKT-950) for a total of 9.5 Continuing Education Units (CEUs), which is equivalent to 95.0 contact hours. The program must be completed in sequence as a cohort.
Weeks 1–3
4Ps of Digital Marketing: Process, People, Platform & Performance
Weeks 4–5
Applied Marketing Analytics & Reporting
Weeks 6–7
CRM & Database Marketing
Weeks 8–10
Multi-channel Marketing in the Digital Environment
Weeks 11–12
Capstone
What Is Live Online Learning?
Live online instruction is enhanced by incorporating various instructional practices and technology tools. Features such as Zoom video conferencing, breakout rooms, and chat allow for real-time interaction and collaboration among learners. Tools like Google Docs, Slides, Sheets, and Canvas Groups facilitate teamwork and information sharing within the learning community. Polling, surveys, and threaded discussion boards promote active engagement and the expression of opinions. It is important to foster social respect, privacy, and incorporate Jesuit values to create a supportive and inclusive online environment. By utilizing these practices and tools effectively, live online instruction can be engaging, interactive, and conducive to meaningful learning experiences.
Live Online
Sat 12:00 PM - 1:15 PM
Feb 15 to May 10, 2025
Spring 2025
Faculty
Stewart Brown
Mr. Brown is a Principal with Dunkirk Partners, with more than forty-five years of experience in management and leadership at all levels: strategic, operational, tactical, military and civilian. Mr. Brown’s ... Read more
How to Register
Please review the refund policies in our Student Handbook before completing your registration.
Degree Requirement
You must hold a bachelor's degree or the equivalent in order to enroll in our certificate programs.
Registration
This certificate is an open-enrollment program. No application is required. Click the "Register Now" button, select your courses, and then click "Add to Cart". Course registration is complete when your payment is processed. You will receive a confirmation email when your payment is received. Please retain the payment confirmation message for your records.
You can combine on-campus and online courses (if available) to complete your certificate. Depending on the certificate program, we may suggest taking courses in a specific order, but this is not a requirement.
Most students register for all courses at the same time and complete their certificate within a few months. However, you may choose to register for courses one by one over time. Once you begin a certificate, you have up to two years from the time you start your first course to complete all required courses.
International Students
International students who enter the U.S. on a valid visa are eligible to enroll in certificate courses. However, Georgetown University cannot sponsor student visas for noncredit professional certificate programs.
A TOEFL examination is not required for non-native English speakers but students are expected to read, write, and comprehend English at the graduate level to fully participate in and gain from the program.
Students from most countries may register for our online certificate programs; however, due to international laws, residents of certain countries are prohibited from registering.
Tuition & Funding
Tuition
Total program tuition is $4,995. Most course materials are included.
Funding
Noncredit professional certificates do not qualify for federal financial aid, scholarships, grants, or needs-based aid. However, several finance and funding options do exist, as listed below.
Some employers offer funding for employee education or professional development. If an employer guarantees payment for employee education and training, Georgetown will accept an Intent to Pay form. If you are using employer sponsorship or training authorizations, you must submit an Intent to Pay form with your registration.
If your employer will pay for your tuition, select “Third-Party Billing” as your method of payment when you register for courses online. Please submit an Intent to Pay form indicating that your employer or another third party should be billed for tuition. Invoices will not be generated without this form on file.
Eligible Georgetown employees may use their Tuition Assistance Program (TAP) benefits to fund 90% of the certificate program tuition—employees will be invoiced for the remaining 10% of tuition and must pay any other charges associated with their certificate program. Employees using TAP benefits may work directly with the HR Benefits Office to ensure payment prior to the start of any course. This payment option is only valid if registration occurs at least 10–14 business days prior to the start date of the first course. Any fees incurred due to course withdrawal are the student’s responsibility and are not funded by Georgetown University TAP. For questions regarding TAP benefits, please contact the HR/Benefits Office at tapbenefits@georgetown.edu or (202) 687-2500.
SCS is registered with GoArmyEd.com to accept SF-182 training authorization forms. GoArmyEd.com is the virtual gateway for all eligible active duty, National Guard, and Army Reserve soldiers to request Tuition Assistance (TA) online. GoArmyEd.com is also the virtual gateway for Army Civilians to apply for their Civilian education, training, and leadership development events.
The professional certificate programs offer an interest-free payment plan for certificate programs that are more than one month in duration and for which the total tuition is greater than or equal to $4,000. The payment plan is structured in the following manner:
Payment #1: A down payment of 25% of the total tuition balance must be paid online (within 72 hours after you register and select Payment Plan) via the Noncredit Student Portal. Please submit your down payment as soon as possible.
Payments #2, #3, and #4: Your remaining balance will be due in three (3) equal monthly installments beginning 30 calendar days after your down payment is processed. Your monthly payments must be paid via credit card in the Noncredit Student Portal. You will be able to access each invoice and payment due date in your student account.
PLEASE NOTE: Automatic Payment Service is not available. You must make each subsequent payment via the Noncredit Student Portal.
A number of tuition benefits are available through the Department of Veterans Affairs and under various parts of the GI Bill®. Please visit the Resources for Military Students page for additional information and instructions.
While you may choose to complete your certificate program in one semester, many programs (but not all) allow up to two years to complete all requirements. As a result, you may choose to register for required and elective courses over several semesters to spread out the cost of tuition over time. We generally offer every course in a program each semester, so you'll have many opportunities to enroll in required and elective courses within the two-year time frame.
Tuition Discounts
Only one tuition discount may be applied at the time of registration. Tuition discounts cannot be combined. Tuition discounts are not applied retroactively. Please contact pdcprograms@georgetown.edu with any questions.
Georgetown University alumni and SCS certificate completers are eligible to receive a 30% tuition discount for many certificates offered within SCS’s Professional Development & Certificates (PDC) portfolio. When registering for an eligible certificate through the SCS website, you will see the "30% Georgetown Alumni Discount" as an option. The Enrollment Team will then verify your eligibility status as a Georgetown University alumnus or certificate completer.
Georgetown SCS offers a 20% discount for eligible certificates to organizations that register 5 or more employees for the same certificate cohort at the same time. Eligible organizations include government agencies, nonprofit agencies, and for-profit businesses. Please contact pdcprograms@georgetown.edu for steps and procedures to ensure your group has access to the discount.
Employees of companies that belong to the EdAssist education network may receive a 10% tuition discount on select programs and courses. Contact EdAssist directly to find out if you qualify.
Eligible federal employees across the country receive a 10% scholarship applied to the current tuition rate for all SCS degree programs and professional certificate programs each academic semester. Please contact pdcprograms@georgetown.edu for steps to be added to this discount group.
